Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
If Sina, Sohu and other such comprehensive portals, is to open up the network of new marketing channels, but also opened up the brand network advertising this marketing means and advertising combination of presentation, for many large and medium-sized enterprises to promote the market to provide access to the support of the Hsun, Then Ma's Alibaba, such as Business-to-business E-commerce marketing standardization process and products, the local enterprises in China's online trading and online export trade has not changed.
And than E-commerce outbreak of the earlier Baidu bid, Google AdWords and so on has won a lot of users of the pro-Lai, gradually let a large number of users began to get used to keyword search, but also because of the low price and high income network marketing, is more and more small and medium-sized enterprises, also joined the ranks of this, Large companies keen on TV outlets and promotions are also starting to join the bidding rankings, with Google AdWords and SEO among the ranks.
It can be said that these three ways to promote the use of their own powerful portals and platforms or client tools, aggregated a large number of visitors and users, with tens of millions of visits. It can be said that the network marketing began more and more by small and medium-sized enterprises and users to accept and use, it can be said to rely on it.
Now the promotion way of network marketing began to have a new breakthrough, for example "well-known management", many hotshot people began to use this network marketing way to expand their own market, this new type of network marketing, the current step into the network marketing service providers. Now let's take a look at this "sensational" business.
It can be said that "well-known management" not only retains the traditional classical marketing ideas and tools of the application, at the same time also more to the spread of the channel to the Internet, with the help of topic marketing, event marketing and activity marketing caused by viral transmission and word-of-mouth transmission, to achieve the marketing area of "beep effect", that is, mainly for hotel Ah, food, real estate, home appliances, Furniture decoration and other marketing communication channels, through the "topic + events + activities" creative design and planning, but also with the help of the integrated portal, industry portals, regional portals, professional portals, blogs, network communities, classified information platform, mail, SMS platform (especially in the driver of the 3G trend), search engines, E-commerce platform, Digital magazine and so on can be called Matrix-type of access, forming a "line Operation brand awareness and dissemination of" The combination of marketing mode, but also to a certain extent to solve the
The drawbacks of a single network marketing model. But it is worth noting that this "well-known business" is not all samples are suitable for you, in the reference to this generic sample, planning should be in some links to carry out some innovative design.
It can be said that the popularity of network marketing operations, on the one hand, "marketing communications in the enterprise to promote what" in the first place, not simple is to take the product of the enterprise advertising creative and advertising, nor is it simple to promote the intention of the company to choose the keyword, more importantly, this network marketing model will no longer be limited by the large flow of the platform, More cases are just borrowing other channels of communication, such as a portal site, a forum or some blog, walking is a path of integration, that is, access integration + resource integration + platform integration.
Network Marketing visibility Management, its integration of the advantages, we may wish to also be counted here, on the one hand, can choose the optimal delivery platform, on the other hand, in the cost will achieve maximum control, there is one point is to reduce the marketing communication and the risk of enterprise visibility molding, why so say? Because whether it is a round of products, business-related topics, or create things or borrow things, hold some network activities, and so on, are generally not the kind of rigid, if a round of unsuccessful, then there will be a second round, the third round and so on, until reaching the marketing goal.
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