Famous VCs David Hornik: VCs are going to invest in this mobile Internet startup Project!

Read-david Hornik Readme: From the last VC blog (ventureblog) published this article, has been a long time. Maybe a lot of people have seen it, and they know it, but it seems that Howard Hartenbaum, my partner at August Capital, a well-known venture capitalist, really understands and understands what it is. Howard and I also started a podcast called Venturecast in itunes, which was very interesting (at least it was fun to do it.) Howard is a consumer website superstar (plus he was the first investor to invest in Skype and played an important role in the growth of Skype). In the rapid development of technology today, he is very focused on the field of mobile application market, and often think about the development of space. He wants to share his thoughts and experiences with you. Here's how Howard has been thinking about mobile apps so far. ：

"Are VCs discovering the joys of mobile apps?" I know, I found it and enjoyed it. The same is true of my partners in August capital. I think, so far, every friend who has read our VC blog should have a certain understanding of the development of smart phones and understanding. Mobile apps have changed a lot of game rules. It will bring a lot of fun to many emerging business models, corporate services and consumer life. For example, with a mobile phone, I can pay the bills on a regular basis, I don't need to call to disturb my family, I just need to go to Facebook to see how they feel and how they are doing. Really, I find that mobile phones are the most valuable and useful consumer tool for US consumers, and it's hard to imagine what it would be like if I didn't have it in my life one day.

Next, I'd like to share with you some of the general VCs ' focus on mobile applications.

1, the company can provide tools and services for corporate office. Generally includes flurry (mobile data analysis), ADMOB (mobile ad network) and hints airship (mobile development service provider), such as the more representative of the company. For VCs, these are the very interests of VCs to provide direct, concise business model solutions for mobile applications.

2, through geographical location to provide new consumer services company. For example Uber (private car rides the service website), Lyft (provides the private car to take the service the application) and the Sider (the private car rides the application) and so on (the taxi application), HotelTonight (specially provides the day hotel reservation service for the guest who has the nature to or has the urgent request) and Airbnb Air boarding and lodging ", the travel House rental Community" (looking for a place to stay overnight). There are also Wrapp (offering, receiving, exchanging electronic gift cards via mobile devices) and Gigwalk (Enterprise paid mission platform, providing users with mobile jobs and receiving response compensation) with more than 100,000 mobile staff. These companies all belong to a very clear and concise business model. Another interesting service is location-based Life360 (home location tracking tool, which enables users to contact family and friends in real time without having to call or send text messages).

3, through the mobile control of non-mobile products and services, such as Nest (through the mobile phone thermostat control) or esecure (Mobile alarm system). This is also part of the control of Dish receptacle (satellite TV providers) through mobile applications. These mobile apps make other services more valuable and have plenty of reason to convince me to buy them, even though the mobile app is initially worthless. relayrides,p2p car sharing service, can be controlled by mobile taxi switch, do not need a key. These types of mobile applications provide solutions to the access path for some products and tools.

4, such as the square of mobile payment services, they also provide customer loyalty programs and coupons. There are a lot of mobile payments related companies have their own characteristics, but their common point is that there is a very clear value orientation.

5, mobile game Angry Birds (Angry Birds), My World (Minecraft), we can actually find, in the mobile application market, download most of the most popular mobile games. Competition is fierce in this field, but once it wins, there are usually millions of dollars in income.

6, photo applications, including Instagram (photo-sharing service), Cinemagram (Photo-making, video-animated photo applications) and Snapchat (Photo-sharing service). Mobile communication applications WhatsApp (communication applications), Voxer (free walkie-talkie applications), Tango (video telephony) and Kik (social software for mobile address books). These companies do not initially have a mature business model, but they are usually able to make a surprise surprise with the creation of smart people. These types of applications are often the most popular and valuable applications in mobile phones.

All roads lead to Rome, and everything is possible as a venture capitalist, I think the most interesting thing about mobile apps is that there are still a lot of gaps that have not been mined. There is no doubt that there are many visionary entrepreneurs in this field, and many of them have found immense space in the field, struggling to design and develop novel applications. Sometimes in order to design and innovate, because they can not classify their products and have no idea, but I believe that next they will show you the unusual special application products. For VCs, the things that we most want to see that are not the same but can be quickly popularized. This market, there are still many places have not been excavated, we are looking forward to the smart people can brave come in, bold to create a new world. As a venture capitalist, the most important thing is to meet the smart entrepreneurs and listen to their business ideas.

Note –august Capital is an investor in Gigwalk,urban airship and RelayRides. Howard is a flurry investor.

Viaventureblog