Fan Shaohui: Crack Network Marketing password

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After the website is built, the promotion of the website is the most headache thing, the construction of a website is very simple, but want to carry out business online, network marketing There is still a long way to go. Before this we should first clear a few concepts, website promotion does not equal to network marketing, network marketing is not equal to search engine marketing, search engine marketing is not equal to the bidding rankings. Although this sounds very simple, but a lot of people in the process of network marketing due to the lack of understanding to go a lot of detours, resulting in cost of waste, received little effect. Even some enterprises due to the failure of the right to open Network marketing caused by the failures of the Internet, loss of confidence in the Internet, thereby abandoning the internet this huge "cake."

Network Marketing is the enterprise with the advantage of the Internet to carry out product promotion and sales, based on website promotion, customer transformation, sales analysis, etc., is part of the Enterprise marketing strategy. I believe all of us will think of web marketing will think of search engines, think of search engines think of Baidu's that bidding rankings. This is a dangerous mind-set. Because you do not know what is the network marketing, network Marketing There are common methods, not to mention the choice of network marketing and innovation. Others think of network marketing, think of the forum post "So-and-so network open, welcome to visit" This stunning marketing method. This kind of enterprise is in fact a few, mainly concentrates in some traditional enterprises that have just been involved in the Internet.

If you want to ask how the Internet marketing methods? I can answer directly: there are countless kinds of applications, there are hundreds of the current application. The reason is very simple, network marketing is on the network "marketing", any way to achieve marketing goals, means, etc. are part of the network marketing. I think any enterprise in the network marketing should first do before the first a thing is "brainwashing", network marketing is not so complicated, if you put the marketing of the enterprise from the traditional concept of the transition to the Internet, you will not ask what the network marketing methods of the problem. Network Marketing is very simple, network marketing is "marketing", nothing more than online, any action on the Internet to achieve the effect of advertising can be called Network marketing methods.

But does network marketing have no rules to follow? In all of the network marketing activities, to be the most important is the search engine marketing. At present, the main form of search engine marketing is search engine optimization (SEO) and PPC. Because the most direct behavior of users looking for information on the Internet is using search engines. A corporate web site in search engine embodiment is like the store open in the Deep mountains and open in the downtown problem, if you are good, respected, let the customer praise, my search engine can move your shop from deep ravine to downtown; If you don't have that high prestige, you have to use money to bribe to open a shop in the downtown area. Want to let the search engine to esteem you, free in the downtown open shop, the enterprise must carry on the search engine optimization. Website Search engine optimization is not to please search engines, not cheating search engines, it just makes your site more excellent! Search engine optimization is an important part of network marketing, which should run through every link of website operation. It has the characteristics of universality, low input and high output. The optimized website will bring a lot of traffic through the search engine every day. This is a main push-type passive marketing process. such as my current service www.seo2008.cn this website, every day through Baidu and Google through the "search engine optimization" Such keywords to bring a lot of traffic, and these flows do not need too much input. Website optimization is a long-term adherence to the process.

Bidding rankings, some people describe it is a bottomless pit, just pay the money did not have a long time to be light, some people say it is the Gospel of corporate website promotion, the effect is very good, bring many customers. In fact, the main characteristics of competitive bidding rankings and search engine optimization is that advertising is immediate, but for small and medium enterprises cost higher. If I use the bidding ranking can help us to get more than one customer, at the same time there is a higher profit, I believe that no one will dearly put the money. And after testing did not achieve the desired effect, search engine marketing on the battlefield that or use SEO more real. But this, of course, there are some SEO through the site, although brought a lot of traffic, but in the conversion of the customer is very low phenomenon, this is due to the network marketing process in the next link after the weak due to the site.

Search engine Marketing is the long-term solution of network marketing. At the same time, the flexibility of network marketing determines that we must cultivate the mode of thinking, and only this is the eternal in marketing.

I have posted a message for a website in the forum to pull hundreds of blog users experience, but at that time probably because of my message to write more "cheat" effect, perhaps because our website design at the first glance let the user very comfortable, probably because we to the new user's training to do the comparison in place, And so on, the site gathered a large number of loyal users in a very short time. So this seemingly primitive and has been abandoned by the public marketing methods, in our environment has become a marketing tool. The blog marketing strategy that we used to be popular with the Avatar has become the end of the wedding dress for others. Therefore, the network marketing methods do not have the so-called good and bad, only the so-called appropriate inappropriate.

A friend of mine who is a copywriter in a real estate company, his company's important marketing strategy is to use the blog. Every article on his Sina blog is carefully planned. In the last few days on the issue of house prices in the hot talk, his article on the price of the house for the blog to bring 300,000 of clicks, also recommended by the homepage of the article generally can only bring 20,000 clicks, and his article is normally 10 times times more. The marketing effect of the enterprise is self-evident.

Before, when I saw "Baidu know" this column is very hot, I have used one of my blog to do the test. I spend 10 minutes every day answering questions in Baidu, while leaving my own links. Their traffic came quickly, just answer the question soon have IP over. Half a month later, both I do not answer the new question, every day also can protect thirty or forty IP over. If I follow the same method in Sina love to ask such as large flow of similar products to do, discard the conversion rate of users do not talk, from the temporary flow of view, three months after the creation of 1000IP Enterprise website is easy things. But I do not think that this is an effective way to network marketing, I just want to use this to introduce, explain the network marketing ideas.

In the innovation of network marketing, there was a more interesting idea. When we are familiar with the Google Earth, people began to think, since the Google Earth is through satellite photography to convey the image of the message, the picture is clear, the user is widespread, if the enterprise in their office roof with oversized red words to paint their own logo and web site, So each of their fans, in the view of the map can be very obvious to see their own business, such a wide range of promotion, and free. In fact, the early idea of the original also coincides with the current Internet map of the profit model. For internet marketing may bring us more inspiration.

Also, when the TV series "Soldier Assault" was just aired, I suddenly in the 265 site navigation site above the search bar has a default search, "Soldier assault" four words quiet and prominent waiting for my mouse click, after the search are all about "soldier assault" film information. In the face of 265 of such a large flow of web sites above, this detail is very significant. It is unclear whether 265 of chickens are laying eggs or the producers are laying eggs. This is not to say innovation, but it seems to be able to our network marketing personnel of the nerve once deeply provoked.

How many network marketing methods are worth discussing and probing, only our shrewd gold digger can realize. Each of our sharp eyes, sensitive nerves is the real culprit.

Author: Fan Shaohui
Original: Check search engine optimization

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