Fan Wangong: Also from the Windmill defeat to talk about social travel and my entrepreneurial feelings

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As a tourist direction of an entrepreneur, the Windmill iOS application on the download installed on the Internet, for everyone to enter the tourism industry has been very concerned about, after all, as a grassroots entrepreneur, the big company's trouble may determine our life and death.

July 21 See Tech2ipo published Windmill Network CEO Chen Xiaofeng on the Windmill network entrepreneurial failure of the article, can be pleasantly surprised, read the article in addition to the first time to hear the "old lady" this a bit of the title in the text many times (I originally also have a lot of everyone net out of colleagues, They are more consistent with the idea that the boss is a businessman, not an entrepreneur, but has not heard them use this name.

The paper is devoted to the problem of the department wall facing the internal entrepreneurship, you can see Chen Xiaofeng. As a airborne troops in Renren to carry out a windmill project encountered resistance, twists and turns and frustration, although in the previous professional experience of this problem is also quite experience, but I am more interested in the entrepreneurial road is the Windmill Project itself product planning, Design ideas, such as product level analysis, and the article on this not much.

Immediately after July 22, Renren's former product manager, Sun Qing, a new article that nearly hit back, let me see the other side of the windmill Project failure from the product level. And the article of its social travel products of some of the views also coincide with some of my views, but also prompted me to write this article on my entrepreneurial and domestic social travel product development of some views.

From the Sun Qingwin, we can see that the failure of the Windmill project has turned from meeting the demand point to meet the demand chain, entrepreneurship or products from the point of starting and from the chain to start with the problem, some people think that is because entrepreneurs lack of funds and resources, so to start from the point, this is completely a misunderstanding

This is also a number of start-up companies in the capital after the rapid rout of an important reason, once the money and resources will be involved in the whole chain, in fact, starting from the point of the capital and resources, not only the problem of funds and resources, Otherwise, Tencent strength is so strong will not do a micro-letter shake a basic function point, and then gradually increase the function, from the point of the root cause is the user's learning curve.

And there's one thing that seems to me that user demand is a multivariate variable function, after you assign a value to one of these variables, the assignment conditions for the rest of the variables have changed, so there is no way you can assign values to multiple variables at the same time, that is, you can't really get a lot of insight into the user's multiple relevancy requirements.

We will be on the line of the first travel voice translation application is aimed at users travel abroad to exchange this point, it is not to study abroad, emigrate, do not need a multi-scene language, do not need in-depth language, and do not need a tourist map, do not need tourism planning, need to meet just travel abroad to exchange this demand point, All we have to offer is the basic language for the most frequent scenes of travel abroad, and the need for quick and direct translation without reference.

Secondly, when it comes to the low-frequency high-frequency problem of tourism, obviously on this issue Sun Qingwin and Chen Xiaofeng on each side, and in my opinion the traditional sense of tourism is really a low frequency event, and the concept of tourism in addition to the traditional sense of tourism, it should also include the Sun Qingwin text listed in the short, peripheral tour, In addition, in fact, many white-collar companies appear to be business travel is also the nature of tourism, which is undoubtedly a very high frequency of events.

On the other hand, 10,000 steps back, even if offline travel is a low frequency event, online travel is much more high-frequency, you may not go to Antarctica in your lifetime, but it does not prevent you to see people on the line to Antarctica, you may be afraid of danger will not go to Xisha, but it does not prevent you online to see other people go to Xisha (advertising, Our partners are about to open the route of Xisha tour, and how to look at the category of tourism involves how to think and plan tourism products, and this is not wishful thinking, is the user's actual situation does not flow from the actual concept of the real insight.

Looking back at the domestic tourism sites and applications, in the fundamental not to get rid of the concept of traditional tourism, when you take travel presets as low frequency events, your planned products must be difficult to become a high frequency application, whether it is to do travels, travel magazines, are low frequency, a small number of applications, in the traveller a high proportion of people will write travels, A travels in how many are you need, you want to see how many travels can collect to oneself want the information, whether take the form of the forum, or the beautiful Pinterest form, if can not fundamentally solve the information production and consumption efficiency problem, can not do social travel.

That social travel how to solve the above problems, as we go back to the travel scene, the vast majority of travellers (what I call the concept of travel) take notes--both text and pictures--and most of them don't have the time or energy to organize them into a coherent, pleasing travel book. And how through products and applications so that a large number of submerged cognitive surplus to the surface is social travel first should focus on the place, Gogobot can say in this respect gave a better idea, but there is still a relatively large innovation space. (1,2,3)

And the domestic current social travel related to the size of the project Hornet's Nest, Gollum fish, bread travel, seek raiders, seven-dimensional network and so on, there is no real solution to this problem, so that people more convenient record of travel, so that travel records more convenient rendering, to solve the problem of production of this content is The foundation of the travel is to make decisions on this basis through sharing the convenience of making these records easier for those who want to travel (which may have something in common with the "resolution decision" described in Sun Qingwin), of course, how to achieve the convenience of recording, how to let users happy to record and share, how to make users easy to query information, This involves product specific planning, our product is precisely along this line of thought, has completed the product prototype, is about to enter the development phase.

And as grassroots entrepreneurs must not be behind closed doors, alone, because grassroots entrepreneurs are the most unable to bear the cost of trial and error, time-consuming consumption of money to develop products, found that there is no market, this is also my time to see a lot of technical origins of entrepreneurs often make mistakes, thinking that they will write programs to develop will certainly be able to make good products , often to the end without making good products, self-confidence has also been hit, this Chen Xiaofeng also mentioned in the article, with the idea of not afraid to disclose secrets, and others to chat, listen to other people's ideas, the above our product prototype first version out, I found the garage Su Ying and my partner for advice, As a result, they were almost unanimous in their comments, and what they were asking was the most tangled part of my product prototype.

Finally, the question of profitability seems to be a point of contention in the Windmill project, in my opinion--the Internet must be the first to do the user, with the user to consider business or have a user will be profitable-this dogma kills people, Internet entrepreneurship can not be profitable at first, but not to start without considering the profit model, And the profit model can be done is your product design and development of the organic part, only the day and night and the size of the opening. This is especially important for grass-roots entrepreneurs, I saw a friend start to burn up the melt to the end of the last can not be profitable and put aside the situation, and in our own currently developed a product and will be developed in the product of the preset business considerations.

As entrepreneurs still on the road, the above can not be said to be experience or lessons, just a little personal feelings and views. Interested friends can comment in this article or through microblogging communication: @ Fan Wangong.