Fan Wars: Marketing accounts for easy-letter migrations

Marketers crazy to build a large number of hundred people group NetEase said will be "add friends" set limits

August 19, the release of Easy Letter online. In 24 hours, a registered user has broken millions of messages, the official said, the speed exceeded expectations. At the same time, the passion of new media marketers has been ignited, and they seem to have sniffed out the potential advertising value of easy faith.

Easy Letter Enclosure 46 hours Sleepless

The first group of easy to believe marketers have the experience of micro-credit marketing, they to the Ishin migration against the clock, from the study of the functional characteristics of the letter, to the custom marketing strategy, to establish an attractive letter account, until the rapid spread of marketing behavior, all the way at home, the slightest reluctance to fall behind

August 21, a marketing account of the letter of the circle of friends wrote: "I for the easy letter strategy on duty 46 hours!" "That night, in the name of the" marketing Alliance "Ishin Chat Group, marketing accounts between each other one day of" fighting "experience, many said a whole day has not been easy to believe," add friends add to the hand acid. " More people said: "(in order to easy letter) The number of companies in the overtime." Although the physical exertion is big, but they admit "reluctant to under easy letter".

Seize the "opportunity" in troubled times to large

The reason why so "reluctant" is due to the easy letter and micro-letter of several significant differences between: first of all, easy to trust the real mobile phone number registration, and micro-letter only QQ number can also be registered. Ordinary users at most only two or three mobile phone number, the phenomenon of the empty Shell letter account will be much lower than the micro-letter. For marketers, adding the gold content of easy to trust friends is self-evident.

At the same time, easy to trust friends to add more than micro-letter more lenient, and can see friends in the circle do not know the friend comments, so as long as the marketing account to find a quick shortcut to add a friend, you can quickly expand the "enclosure" for the marketing behavior accumulated dissemination base.

A marketing account said that before the company has 5 people continuously in the micro-letter to add friends, but on average, each month can only add 4000 people, "easy letter one day manually can add this number." ”

The reason is so "against the clock," because of the marketing account to promote, this phenomenon and micro-letter development is quite similar, when some marketing large plus fans to a certain number of levels, will increase the verification limit friend added, "the opportunity in these two days!" In troubled times, large! Hope the first time to seize the opportunity to add more friends! ”

The quickest way to add people: building a hundred-person group

In practice, it is not similar to the micro-credit network. Easy to believe that there is no "nearby people", "Shake a Shake" and other strangers search function, its highlight is the characteristics of communication between acquaintances, beginning to see more difficult to start, but the all-pervasive marketing account, quickly find a gap.

The route of the friend is dug up: The marketing account uses some users hope to expand the psychology of the Strange Friend, in their own signature, friends of the circle of information left in the "Add me, help you expand a lot of friends" and other information, at the same time, this kind of information in the comments form in other people's circle of friends, do everything possible to take the initiative to add friends, For example, add any message to someone else's circle of friends as a friend.

However, some marketing accounts in the manual operation dozens of hours later, found that the way the efficiency is too low. A more rapid mode of "building hundred people to share friends" came into being. Because of the number of Easy letter group chat limit of 100 people, so the marketing account between each other pull into the building group, the two sides together will be their friends pull into the group, so each other can be a group of all accounts add friends. Some people also put their own two-dimensional stacking of the group in the circle of friends, further enhance efficiency.

In this mode, the Sun has its own Bert crowd, tens of thousands of fans of marketing accounts and a few.

NetEase said: Will further standardize the authority

New Media marketing analyst Peng told reporters that recently around the easy letter, some people have opened the "Easy Faith marketing" training courses. But in fact, this is only the use of information poor learners, many marketers are only barbaric growth, at this stage is not a valuable marketing tips.

He believes that the easy letter itself has a very good product characteristics, its focus on creating and micro-letter differences, the best friend of their own security, gold should be higher than micro-letter. If the entrants to guide the user well, will bring a better quality of communication. Any platform has a mature process, if some marketing number barbaric growth, excessive consumption of friends trust, the future will be difficult to truly achieve high-end value of precision objects.

In addition, according to the reporter to NetEase to confirm that the current letter has set the number of friends to 1000 people, the next update version, but also to friends to add permissions to limit, such as only have the other side of the phone number can be added.

Journalist Experience

1, a few minutes to build a hundred people, one afternoon pulled into dozens of groups

The reporter tries to talk with some marketing account, in its friend Circle information midpoint Zane Comment, soon someone will pull the reporter's account into the group. The afternoon time, altogether was pulled into dozens of groups, the message volume and the friend Circle information number instantaneous "explodes the table".

As long as it is pulled into the group, it will be the group of other marketing account also added as friends, and then be pulled into more groups. According to reporters, a group of hundred people in two minutes can reach the limit of the number. Once the staff is full, the marketing account will be built immediately. However, most of these groups are still marketing accounts, full of ads, less common users.

2, in order to make their account more attractive to be added, some marketing account strange recruit choppy. The reporter through the dialogue form shows two more common "cheat" way:

A marketing account says "Plus I can get 100,000 fans"

Reporter: Have added you, teach me how to get 100,000 fans?

A marketing account: give people more comments. Add "click Add me to get 100,000 fan tips in the shortest possible time" comment.

Reporter: That is, the method is to use this sentence to attract others to add me?

A marketing account: Although I feel this way is not very good, but everyone is for more fans.

Someone in the circle of friends claims that they have "plus v certification"

Reporter: That green little tick, is the official certification?

A marketing account: not the official certification, that is a lie, you can add to play.