Fang too inspirational to become a respected world-class enterprise

In recent years, CSR (Corporate Social responsibility) in Chinese enterprises has been in full swing. But in the external environment, especially in the eyes of consumers, seems to be "several donations, a report". Then, the enterprise CSR in the end how to develop and its brand vision, business strategy, and how to step by step from the inside out, to impress employees and customers heart? As the expert and leader of Chinese kitchen Electricity, Fang Tai Group has given a "three kinds of responsibility" answer. "Become a respected world-class enterprise", has always been the chairman and President of Maozhong Group's dream. This dream has been driven by his struggle, innovation, 18 years, he steered the Fotile never deviated from the established course. Compared to tens of billions of enterprises, Maozhong led by the group of about 3 billion of the annual revenue volume is not particularly prominent, but the party has been adhering to the professional, high-end, responsible for the company's strategy, have the choice, the initiative to give up some of the lucrative market opportunities, not blindly pursue expansion speed, but committed to long-term sustainable development of enterprises, Share the growth with all stakeholders, especially in the industry known as "Triple" (no listing, no price war, no deception). Most of China's manufacturing companies adhere to the "rural siege of the city" route, that is, from the low-end products cut into, slowly upgrade the way to participate in competition, and the party too from the beginning of the 1996, is to the advantages of technology and quality, direct higher end route, the price of kitchen electricity products sold internationally renowned brands. In Maozhong view, in China adhere to the road of high-end brand is difficult to do high-end brands, both to withstand the temptation of short-term, but also long-term adherence. In the face of the temptation of capital and growth, to dare to say no, "three not" is to maintain the side of the high-end brand positioning. As an entrepreneur, Maozhong knows that a century-old high-end brand must be built on a comprehensive reputation, ignoring the business ethics of enterprises, sooner or later will disappear. Therefore, he has always attached importance to the promotion of business ethics and traditional virtues, this is regarded as one of the goals of the development of the party too, "side too the core value is ' character, enterprise goods, products, ' three goods in one, as an entrepreneur, I hope to cultivate the side too people are at least the moral bottom line of people, and further is both political integrity." As long as you do this, I think the benefits of the enterprise will naturally occur. If the talent cultivation is not good, just in order to make money, the size of the enterprise is not significant. "In Maozhong's view, the entrepreneur's growth model can be diverse, but one of the criteria is common, that is, to assume corporate social responsibility," I think no matter what type of entrepreneurs should be responsible for society, and a complete and comprehensive understanding of social responsibility. China would be fine if there were a large number of entrepreneurs who were models of CSR. "It is particularly commendable that while learning the international advanced social Responsibility concept, Maozhong group combined with China's reality, gradually summed up its own CSR insights, formed the company's three aspects (law, development and moral), 12 content of social responsibility concept: legal responsibility must be doneThe relationship between responsibility, law and morality is that law is the most basic moral, is the moral bottom line, has the corresponding laws and regulations to endow the enterprise the minimum request, is the enterprise must do, is also the enterprise social responsibility primary responsibility, secondly is the development responsibility, the enterprise does not develop or the bankruptcy closes, will bring the burden to the society, hinders the social progress , once again the moral responsibility, Maozhong this to "senior social responsibility", that enterprises should strive to pursue, in which the spread of traditional virtues not only to employees, but also to its consumers and stakeholders to disseminate. The idea sounds very bland, but in the brutal market competition of Chinese manufacturing industry, it is not easy to do. In the commercial society, such as product qualified, not tax evasion and so on, the simpler the truth and norms, the more easily be indifferent and ignored. Take tax liability for example, a considerable number of enterprises in various ways to seek "tax avoidance", however, as a non-listed company, side too inside and outside only a set of financial data, and the whole company is transparent, honest management, "do more than listed companies also norms."