Fangwi Lin Yuncheng: The direction is more important than the efforts of grassroots entrepreneurship need to adhere to

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The Internet entrepreneurship Road is full of hardships, some people succeed, some people are still groping. A lot of people from the grassroots webmaster to form a team, to the corporate operation, along the way full of pressure and frustration, but has been close to success, but more people in the Internet after years of struggle is still grassroots, still groping, the Internet entrepreneurial road is not smooth.

September 1 Thursday A5 Edition chat activities, invited the founder of the http://www.fanwe.com/Lin Yuncheng, to share his grassroots to set up the company's Internet entrepreneurial experience and stories, in order to facilitate everyone to read, the following complete a full answer to the information. At the same time, A5 Group buy 308 period only 880 Yuan! The original price 1800 Yuan Fangwi e-commerce community sharing system, the Fusion sns/Micro BO/electric Business Platform (http://tuan.admin5.com/deal/198) is buying, the friend who needs can also direct with regiment.

Q: Did you personally create the company? How long did it take to prepare this process? What did you do before that?

A: The company was first created by me, in fact, this is not related to how long it takes, but what kind of experience you have before the establishment of the company, no experience, need to take a lot of detours, and slowly find their own direction, just like me. In the establishment of the company, there is basically no work experience, but also the way to touch the rolling himself slowly try to do.

Q: What is the process of setting up a software company? What needs to be done and how many people?

A: the establishment of a software company is only a process or form, this is not important, the entire block to do a fee of less than 1W, mainly to see your existing team is how, want to engage in which direction

Need to prepare your market and direction, 1 people and 10 people are not much different, the money depends on your budget and plan. A programmer, a graphic artist, a customer service, can also form a small company. Now a few w can register a software company

Q: What is the most important thing for a business website to be able to run for a long time?

A: The company developed to a certain stage, there are more stable business, and product lines, the most important is to establish a good corporate culture, this is conducive to long-term development.

Q: How long has it been since we've been alone to set up a company?

A: 04 Graduation, Reading is the computer department, in the school did not read good books, played three years of games, nothing has learned, after graduation will naturally find no work, no skills, at that time did not look at work, mentality is not good, in retrospect, the idea at that time there is a misunderstanding. After graduation, after playing more than a year of games, stayed at home for a year, basically did not how to work, and then met a classmate, his software development level is good, to discuss the development of application software to do products, think this seems to be good, in 07 began to do this product, he is responsible for development, I am responsible for testing and sales preparation, but also to sell the software company on the three-month class, want to learn from others how to do. This is the beginning of the process of entrepreneurship. Since 07, the idea of starting a business has now been founded for nearly 4 years.

Q: What do the guests think is the hardest experience in the business process?

A: The most arduous experience is in the entrepreneurial time and development stage, in the entrepreneurial time, our team construction speed is relatively slow, money spent, your direction is still relatively vague, not see the direction of development, their own ideas are limited, confused. At the stage of the company's development, recruited a large pile of people, money desperately spend out, no effect, this is two extremes.

Q: Did the software now Fangwi this system? How did you think of the software at that time? 06, 07 when the group buying site seems to have not been popular? When did this system open the market, and how is the sale now?

A: At that time the product is the application software, we now do the Internet application products, have a certain degree of research on this market, because this is a relatively good model, access to the threshold is low, easy to popularize, so do, buy system we are based on our development for more than a year mall system box development, in a very short time to market

Q: Is there a future for navigation? For example, how do you buy navigation? Now there are more than n navigation stations, why customers have to choose you? Baidu also has group buying navigation, you feel the now do the words still can do?

A: Now do navigation faced with the homogeneity of the competition is better, now can do the navigation is not much, have to do is May 2010-October This period has the on-line navigation station, the large station sees not many, basically does the local navigation station the operation, has the good income, this concentrates a region to be easy to do, Also in the right time to enter, that period do not spend too much strength propaganda, users use the habit, it is difficult to change another to use. According to previous user communication, do the local navigation station, the general charge of advertising, each product recommended one months to 500-2000 or so, one months will be in the 1w-5w, more users in the 3W, but now there is a downward trend, we are mainly focused on development, did not spread to the operation of this piece.

Q: A lot of stationmaster is limited to SEO, individual feel if want to obtain development must develop to SEM, combine SEO with SEM. But for many webmaster, jump off SEO is very difficult, so that is limited. Look forward to sharing how to carry out promotional marketing, jump off from SEO.

A: In fact, SEO good, in this area is also very lucrative, I have seen a special use of SEO to do the navigation station, from the flow of SEO to a few w IP, this piece of income is also good, but these are few. If you want to improve in the long run, be sure to develop it to SEM, but the internet really will operate less people, their own practice is the most meaningful, like the early we put custom mall business as one of our direction, is to use SEO this piece, we choose the "Ecshop template", "Ecshop Custom Development", Each month will bring more than 20 customized business, maintaining the early development of our team business and funding. Now operation relies on the power of SEO Limited, are direct advertising investment, activity marketing.

Q: What are the most profound insights that guests have learned during their growing up? What are you ahead of others on the road to entrepreneurship?

A: direction is more important than effort, go out to learn more, stick to do one thing, have an excellent team. Focus on and subdivide a field, do it well, and make it harder for others to overtake you.

Q: If a person wants to start a business, where to start, what needs to accumulate? How to carry out! For example: initial positioning, how to go next, expansion period, development period, smooth period, crisis treatment, the future recession, these periods what should we do? Can you give me a clue?

A: To find your best understanding of the field, to analyze in this piece you do in contrast with others, will not do better, their hands have no corresponding resources.

Take the initial position we do ecshop custom development, at that time Ecshop as the country's well-known open source mall system, engaged in interface production and two of custom development of the few people, we set up the team from the beginning of the time, just recruit the first employee, or the school just graduated, We want to engage in website development, but there is no corresponding.

Technicians, recruited several part-time programmers from the Internet, at that time is in k68 network released information, came more than 10 to apply for template customization development, side to do with our side of the technical staff, slowly the personnel on the training, in doing this piece has its own designers, developers, In the communication process with the user has accumulated a lot of development and operation experience, and independent development of some mall system and the Internet emerging model as an attempt.

Q: Now is still a grassroots webmaster, if the entrepreneurial, ordinary internet companies, 3-5 employees, probably how much money to start, and then I calculate how long to do the grassroots.

A: This depends on whether you are a technical or operational, people are not necessarily in many, in fine, if you have the relevant operating experience or work experience, so start up a lot better.

Experienced people For example now we develop a mall system framework as long as one months, and early development of such a framework will be more than a year, this depends on the relevant industry experience and resources. If it's a brand new start, it's more about paying tuition to accumulate experience. Normal start-up funds you need to make a plan, office costs one months is how much, the corresponding staff salary, a new project to prepare at least half a year of funding.

Q: I saw your group buying seems to have a lot of stations are in use, is a very successful one, and now to promote a beautiful say like the sharing of community systems can be in the first time when the introduction of the corresponding program is very timely AH. You say after one or two annual meeting how many beautiful say appear, will be like now the group buy net?

A: In recent years, SNS as the representative of the network community to promote the rapid development of the Internet, the Internet has entered a new era: "Mobile + localized +sns."

Fangwi social e-commerce sharing CMS, build a new shopping sharing community. By discovering, recommending users to share their own experience in the use of goods. According to your preferences, let your favorite products appear in front of you, while providing reliable shopping advice, to help you sift out a trustworthy business. Here you can also get the new trend of information, to know more friends who have a common shopping hobby, share their shopping experience and fun, this direction is the future of social community e-commerce development direction.

A wide range of areas such as local life consumption for shopping sharing, cosmetics sharing community, maternal and child sharing community, there is a lot of application space, competition is inevitable, mainly to see how we seize the opportunity to do what they want to do, we provide the system, we also hope that a lot of ideas, In technology this piece of the weaker user offers the same opportunity.

Q: On the road to entrepreneurship is to do, or the first inspection and then action? This process is too difficult, often powerless ah.

A: Have ideas, to dare to try, the result even if the failure, but the entrepreneurial process will experience a lot, he will for you in the next wave of entrepreneurship accumulated valuable experience.

What we know is too limited, experience is scarce, but as we continue to grow, the road will be better.

Q: The guests do is the group buying program system, now the common system in the market what? for example, A5 Group buy http://tuan.admin5.com, which system, most group buying system is similar?

A: In more than a year's time, we have more than 2000 commercial users, we are generally to do the charging category of products, free of the operation and we have protection, so that we can provide better products and services, A5 group purchase is currently used by our easy to buy system built. #p # Paging Title #e#

Q: For the grassroots webmaster individuals, how to win the group buying market?

A: Buy this piece already faced with very exciting competition, as a direction is difficult to promote, the need to combine new models to operate, you can pay attention to our new shopping sharing system, this piece will be a better development direction in the future, buy can do as a standard marketing direction to operate.

Q: The era of the internet alone has passed, and now needs teamwork, I would like to ask under the grassroots to the operation of the company, what must have the conditions, experience what things?

A: Grassroots to the operation of the company, I think the difference between the two is not very big, grassroots argument is actually a one-man war era, a body and several posts can push this thing, the company's operation means that there is a good team, better business model and market, each have detailed division of labor, need to have good planning, management, implementation, The big difference is to see what you're doing and how to do it.

Q: Hello, I would like to ask the current group purchase website craze has gradually faded, do you think now do group buy navigation site There is also the development of it? There is a personal station there are good ways to cut into mobile e-commerce? Can you give me some advice?

A: To do the navigation of the site is facing a more exciting competition, the key to the operation of the site is this site is not to bring value to users, group purchase navigation site slowly local life direction development, electronic coupons is a good entry point, you can consider to do localization operations.

Q: There are many platforms for software development now, which development platform do you think is more promising?

A: This is not easy to say, each piece has done well with the bad, depending on your own understanding of the field, in fact the same efforts, some people succeed, some people failed, this in addition to their own experience accumulation, to find direction than efforts more important. Suggest to focus on a field to understand, research.

Q: The current group buying site development is not very good, there are many group buying site is closed, this will not affect your profit?

A: Group buying site is now the competition, there are a large number of Web site operating performance decline, and some turned off, this has limited impact on us, as a technical company, we have a lot of product lines can be in the operation of the wave did not do a good job to provide users with new operating mode and opportunities

Q: For a team of more than 10 people, to create a studio in the name of the individual is good, or the name of a company, the cost of setting up a company will be very high.

A: Of course, in the name of the company will be better, a little more formalized, the cost of setting up a company is not high, the cost of start-up companies compared to the studio, more than a year cost about 1W.

Q: What did the guests do with the Word-of-mouth marketing of the product when they first ran the site?

A: We promote products, first of all, your products are better, the new products to many people do not believe that you need to serve every user, to help users to operate the site.

The collection of fees, users will understand, and pay to you, if your products are constantly updated to meet the needs of market development, and provide a good service, the user's reputation naturally up, this piece does not need what kind of skills.

Q: Recently on the survival of group buying site by the attention of everyone, group buying a large number of layoffs, operators do not go on, the guests feel that the reason for the purchase of the site can not make ends meet, the key reason in what place?

A: Not crowded to the local site a year or two ago, basically more difficult to balance, the face of large group buying station competition, slowly in the downhill, nearly a year to buy a lot of negative impact, for the business to provide marketing and did not play well in place, did not do the refinement of the development line, but also for consumers brought about the consumption of fatigue. The disorderly competition lets buy this piece of market in the future development road more and more difficult to go.

Q: What are the requirements for Internet entrepreneurship? For example, I now have a direction, there are projects, is the right way, can make money. But I do not have the right person, this How to overcome? And my project investment is not very large, but the current profit is not much, even considering the human cost of living beyond our means, such a situation can start?

Answer: Have ideas, there are plans can begin to start, just start to cultivate the stage, the human cost of living beyond all is normal, personnel is the fundamental development, first of all to know how to do, through the form of recruitment, slowly to running-in team, we are so over. To dare to try, slowly there are a lot of their own ideas, now is the stage of entrepreneurship, as long as the idea of preparation on the line, to do the worst of the plan, expect the best results.

Q: Now there is no business of technology, I think the business is too difficult to pull, everywhere are software companies, prices are too low and do it. And now those software also put the price low, not a few years ago that is good to earn.

A: In fact, business is not difficult, we from entrepreneurship to now are passive sales, there is no sales personnel, in addition to customer service, is the technology, as far as I know, now the demand for technology is very large, we are engaged in technology companies are a large number of technicians need to supplement, make products to fight price war will never do but others, will only do the worse, Early in the business we do no one to do, do not make money, now you so-called competition, we have to do better. Mainly to see your understanding of this industry, survival is not difficult, to develop, need to be very professional team and industry experience accumulation.

Q: As we all know, the biggest bottleneck of internet operation is the user, may I ask the guest: How can we get more users? Is there a shortcut? What is the best way to get users?

Answer: The operation website needs to have the good marketing plan case, the method does not need many, the one or two promotion achieves the extreme, there is no shortcut to say, in group buying this wave of operation, we observe doing better users, are walking to the pace in order to be in this wave of competition in the advantages, these operators good users, or there is the corresponding resources, or engaged in marketing work, or business-class origin, found that individual users do less, they promote the direction of a promotion of the way to achieve the ultimate, such as the daily increase of local QQ group, mass promotion, perseverance to do, certain effect, the site itself has the corresponding value this is the most critical, There will be a continuous user through Word-of-mouth attention to your site.

Guest Summary:

1: Here to explain, socialization, localization and mobile interconnection will be our future trend of Internet development, on the sharing system, is based on the meager form of SNS, now everyone is towards a social network direction of development, this model is better, so that users can participate in interactive, Some of the more obvious ways to make a profit can be expanded:

First: The existing Taobao guest is the most direct way to share the call to guide the purchase of the link with the webmaster Taobao customer PID, after the purchase will be the return point of the split;

Second: Based on the platform of Independent sales of products into the electrical business services;

Third: contact with merchants to promote products, provide marketing planning services

Can be concerned about the domestic two do a good website www.mogujie.com www.meilishuo.com

Personally feel that the Internet environment and the situation in Fujian compared to Beijing, Shanghai and Shenzhen, a lot worse, there is no strong Internet communication atmosphere.

Personally, I am more daring to dare to fight, have ideas to try, adhere to their own direction, will not be easily shaken, in the venture in the past few years, also encountered a lot of difficulties, from the earliest one began, the formation of technical team, itself will not, but also encountered financial difficulties, in the most difficult time, the problem will be solved.

Internet entrepreneurship is full of frustrations, setbacks and hardships, no one can casually succeed, but this is the inevitable road to discipline, only so, it is possible to reach the other side of success. Hope today's discussion is helpful to you, also please continue to pay attention to the A5 Forum every Thursday afternoon Edition chat activity, at the same time A5 version Chat Exchange Three group 122265626 already opened, welcome friends to join. (Wen/Meng Jiang finishing)