Fanjiang repeatedly to the media to throw love and love Web site Spring coming speech

Is that true? According to Tencent Science and technology, from the end of 2007 to now, there are few cases of domestic marriage and love sites, many companies are mired in the crisis of lack of funds. In addition, they need to face SNS, Weibo and other potential predators of new threats.

Few financing in the last 3 years: The contrast is strong

A person familiar with the situation said that the lily NET is planning to carry out a new round of financing, Century Jiayuan has also been planning to finance the Nasdaq listing.

In fact, the domestic marriage website has been "Duanliang" for three years, financing may be forced. Fanjiang admits that during the 2008 economic crisis, China's love and marriage websites were experiencing a difficult time to live beyond their means.

To this end, including the Lily network in many marriage sites to reduce the cost of promotion and austerity, on the one hand, the introduction of ordinary membership fee model.

As early as in 2005, match and other foreign marriage website of the hot birth of the domestic marriage website Market, VC all the way, smashed heavily. In the 2005-2007, the field of dating sites has only disclosed more than $60 million trillion in foreign investment.

2005-2007 the main financing situation of marriage in China

In the three years since June 2007, however, investment in the field has fallen into silence, with virtually no financing case. Dating sites seem to have been forgotten by investors.

Century Jia Margin CEO gong (Micro Bo) to Tencent Technology, the current VC on the domestic marriage website is really cautious, investment cases are not many.

One investor said: "Investors are no longer keen on domestic dating sites, mainly because the industry is a subdivision, it is hard to have billions of companies, and it is hard for new people to rise quickly through capital." ”

In addition, over the years, marriage Web sites in Europe and the United States "fee" model, although a breakthrough in the country, but the promotion of huge costs, large-scale profit is still in the future. To the forefront of the century Jia Yuan and lily nets, for example, although the number of users, but high advertising spending is increasing. Worse, the rate of user-paid conversion has not increased significantly.

According to Fanjiang revealed that the domestic marriage website users pay conversion rate is only 5%~6%. This makes the profitability of matchmaking sites still at a lower level. Tencent Science and technology learned that the first century is the best margin is only to achieve break-even, a slight surplus.

Tencent technology randomly surveyed more than 10 users of love and marriage sites, finding that most members think pay is not worth it, because marriage and love sites can not guarantee the success of real friends. In addition, some users, even if there is a willingness to pay, but also tend to a small amount within hundred dollars.

And the constant exposure of online marriage security risks have become the biggest concern of many female users. All of these may become the VC to stay on the sidelines of important factors.

SNS and Weibo or a potential killer on a dating site

Now, entrepreneurs such as Fanjiang and Gong will face new threats from SNS and microblogs. At least from the user group, SNS and Weibo may have a certain diversion of traditional marriage sites, and some SNS sites are even quietly expansion to the marriage market.

Love Apartment website is one of the predators. The SNS website, which started with the female dating service, has been introducing the city's marriage dating, virtual pets, free albums, friends, internet cohabitation and other services. According to the official disclosure of love apartments, the current site of the mainland's more than 20 million people, the monthly web browsing times up to 300 million.

The bigger threat may come from happy net and thousands of Oak's renren. According to news, Renren has been brewing for "single" users to launch the search function, all single user information can be displayed through search, which is likely to evolve into marriage services. Moreover, these services are free of charge.

The operation Director of a marriage website thinks that, once the SNS website cuts into the traditional marriage website, the impact cannot be underestimated. Because SNS website user stickiness and trustworthiness is higher, and the user true identity can also effectively eliminate the cheating phenomenon on the marriage website.

In addition, the major portals of the microblog may also have a certain impact on the marriage site. As the number of users surges, future micro-blogging services will become increasingly rich. For example, Weibo encourages users to improve their marital profile, and it's easy to launch a marriage-related service--if the marriage market can get enough profit, SNS and Weibo, which is struggling with business model exploration, can't grab food?

In fact, foreign Facebook has embedded a variety of third-party-developed dating and matchmaking plug-ins that earn tens of thousands of dollars in this way. By contrast, the domestic SNS website apparently prefers to do it all by itself.

Another Love website Treasure Network CEO Lisong that, now the United States matchmaking website match growth slow, a large part of the reason is by the impact of Facebook.

Of course, in response to potential threats, dating sites are also looking for solutions. As early as in 2009, cherish Net Lisong has already founded the microblogging website muttering network, the future does not rule out the possibility of getting through each other. According to Tencent Science and technology, the lily Network has been considered in their own marriage sites to join SNS Interactive communication, Century Jiayuan and other sites are also trying to enhance the user stickiness in a variety of ways.

Still, Fanjiang is optimistic about the future. He said that the domestic single netizen high-speed growth, the marriage market overall positive. Domestic marriage website members mainly reside in large and medium-sized cities, with the advancement of China's urbanization process, the future of marriage and love sites will be more recognized by people. Finish）