FAQ Where does mobile marketing learn to start?

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"Editor's note" for the industry hot spots and entrepreneurial trends, and so on, if you have problems, you can in the entrepreneurial State "question and answer" in the registration questions, entrepreneurial State Small series and the vast number of netizens, will actively for you to find the right answer. Today's recommendation is about mobile marketing questions.

Q: Our company's products are good, used by the user feedback is very good, but marketing has been doing a bad job, the market is not really open. 3721.html ">2014 to invest in marketing." Our product positioning is young, so I consider doing a little bit of mobile marketing. Mobile marketing is a new thing, change is also fast, I need to keep learning. There is a lot of information on the Internet and a lot of books, but it is very difficult for beginners like me to choose. Would you please make a recommendation to save me some time?

A: You're right, mobile marketing does change too fast, and old information often doesn't work. I recommend a new book "Combat third screen-mobile marketing practice Ten", January 2014 just out. The book has several features:

(1) The author's authority,

The author is a group of people, led by the Tong, is the chairman of the giant Stream wireless, the company is the largest mobile marketing in the field to serve more than 800 customers.

(2) Many dry goods

The book 300 pages, 300,000 words, included 40 Chinese market actual combat cases, 8 topics, 150 map. Many of the giant stream's customers are big companies, with names that are unlikely to be faked.

(3) New data

The data is up to the end of October 2013. The biggest feature of mobile marketing is rapid change, so the new data is particularly critical. Who would like to see how through the net marketing such cases?

(4) Complete

In addition to the actual case, the appendix of the book is the "2013 China brand advertising mobile Marketing Guide" and "2013 mobile marketing Hundred ask" such as "entry-level reading", very suitable for the "education market" and training.

You may also have a problem, so many dry goods and know-how, why is the author willing to take out and share? Aren't you afraid of competitors?

I think the author's aim is to educate the market. Mobile marketing Market potential is very large, but the current size is too small, not worthy of "Shou", the attention of the author choose "Attack", through this book so that more potential customers realize the importance of mobile marketing, but also let customers realize that they are the industry's cattle. As for competitors, instead of competing for small cakes, we might as well explore the potential to make the cake bigger.

I have another suggestion. If you don't have the patience to read for a while (dry goods are usually boring), you can read the "12 Facts about mobile marketing that you must know" about the Tong's introductory article. The 300,000-word book contains views that are basically in the 2000-word article.

If you have a lot of time, in addition to the tong this book, you can also read the "Decisive Battle of the third screen-the mobile internet era of the new business and marketing rules." It was a translation book about the American market, and the Tong's book was inspired by it. The market is different, but the same reason, from another point of view, there will be gains. In addition, the domestic good books are mainly dry goods, the disadvantage of theoretical height, often see wood, so read more translation book is a useful supplement.

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