Farewell Nokia back: Finnish culture in the bloody resurrection

Tencent Science and Technology Fan Xiaodong November 23 in the capital of Helsinki, 17 kilometers west of the valley, is located in Finland's second largest city Espoo, the terrain is broad and flat, economically developed. Adjacent to the Gulf of Finland, is the famous Nokia headquarters building Espoo. Espoo is also known as Nokia House. The main entrance to the building, the waiting area is very broad, architects Pekkahelin design of fiberglass frame structure and decorative designer iirisulin use of natural materials to complement each other, from this eastward, Low sky and Helsinki's long horizon panoramic view. Very beautiful, but no longer belongs to Nokia. Nokia's official news came yesterday that Espoo is about to usher in a new owner next year--and of course the news may not sting the Finns any more. Two months ago, Nokia made the Finnish-proud mobile phone business by US company Microsoft, and earlier last December, Nokia actually sold Espoo to Finnish company Exilion for € 170 million. The loss of Nokia does not mean that Finland will not survive. "Microsoft's takeover is a good thing for the Finnish technology sector. "This allows us to forget Nokia's past glories and let me start creating new companies that can bring growth and wealth to our country," said Supercell CEO Paananen, a Finnish mobile gaming company that emerged in recent years. Last year, Angry Birds are becoming the new Finnish image. Although, compared with Nokia, which retains only telecoms and maps, Rovio is a small fraction of the number of its employees, but it is menacing--the air Finnish Airbus Airbus, which flies to Singapore in Helsinki, sprays angry bird designs, and NASA specializes in filming Angry Birds. , inviting the birds to be spokesmen. For Nokia, the Finnish people have gradually learned to give up. It is said that foreign Ministry officials in Finland receive foreign guests, take part in foreign affairs with Nokia, see under the table, they have an Apple iphone; in the Helsinki Street of digital retail stores, more and more people rushed into the search for Nokia's newest Lumia, just looking for an iphone Headphones or Samsung's Galaxy. In fact, the two games companies, although located in Finland, have benefited from Apple Google's iOS and Android platform. From these new Finnish internet companies, we can see that Nokia's importance to Finnish domestic technology companies has been worse than before. "They (refer to Rovio, etc.) are Finland's future national image spokesperson." "After defeating 45 cities in 26 countries in 2012 as the world's design capital," the Helsinki brochure reads. Contrary to the traditional image, Finns are saying farewell to silence and conservatism. Even though almost every Finnish person can still tell you, 142 years ago, the lumber pulp mill at the Nokia Riverside in southwestern Finland,From making toilet paper, rubber, cable started into the television, until finally become the global mobile phone industry overlord. Many commentators have argued that one of the major reasons for Nokia's decline is the stubbornness of Finns. Rather, guns. The one thing that looks like the Chinese is that Finns also prefer to be unyielding. Finland has a local saying: When you hold a Finnish army knife, you have the Beast to conquer all. At each stage of development, Nokia is an important founder and pioneer in Finland, always daring to take risks and be a follower. Stamback, author of the Finnish Academy of Sciences and the Nokia Revolution, said. Before he took over Nokia, Kallasvuo, a former Finnish-blood CEO, had an unreasonable obsession-Kallasvuo publicly declared his refusal to use the iphone before or even after his departure in 2010. If not, Nokia is willing to abandon the pride of the former king, the early use of Google's Android system, by virtue of its excellent industrial design, where there are Samsung today's scenery? "Finland has never been a part of Nokia, and Nokia has never saved Finland." National brands should support innovative talent and businesses that truly dare to break through borders and explore new possibilities. In 2012, the organizing committee of the "World Design Capital" of Finland issued a new voice for the design of the national image. Matty Canta, a designer from the Tsto studio, took part in a project design and even put Nokia's former president, Jorma, into a horror image of catalytic mana that eats away at Apple and resembles vampires. "When our brand, even national leaders dare to be teased, the national image is actually set up." "The Finnish photo weekly" commented. Of course, it is certainly inaccurate to blame the collapse entirely on human factors and strategic missteps. In a sense, Nokia represents the peak form of traditional industrial civilization, over the years, the formation of a complex and huge organizational structure, fine cost management and control system, Finland's telecommunications and IT industry is almost all around Nokia formed an industrial chain, they are the production of Nokia accessories, the development of testing equipment, to provide assembly, Development software, etc., depend on Nokia to survive. In the face of the impact of the Apple model, Nokia too need time to cushion, adjust its production and sales system. It can be said that, due to the distance change recently, Nokia in a solemn and stirring manner, to pay tribute to the advent of the Internet New economic era, but to be sure, Nokia is not the last one. Even Apple Samsung, who can say that they must represent the future?