Farmers said: The ecological choice of entrepreneurs

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Last weekend, we went to a farm in the suburbs for a barbecue dinner, during which the owner of many words left a deep impression on me, including the truth for the entrepreneur also has a lot of reference meaning.

From plant growth to reproductive growth

When chatting with the owner of the farm, someone accidentally said that their own apple trees look exuberant, but the fruit is small and sour, the owner said with a smile, outsiders are generally so misunderstood plant growth.

He explained that the growth of fruit trees and fruit is not the same thing, the former is plant (nutrition) growth, the latter is reproductive growth. The role of nutrition growth is to promote the growth of fruit trees, but the foliage is too lush, not only will not make the fruit to be bigger and sweeter, but also will seize the nutrients they need to eventually achieve counterproductive results.

From growth to maturity, how to grasp the boundaries between the most important, many entrepreneurs have won a good career start, but often ended in failure, one of the most common reason is that they ignore the cause of how the transition from growth to maturity stage.

When the business is big, they exude unparalleled brilliance, but when they continue to lead the cause to the goal of success, they finally lost.

Digg is such an example, the end of 2004, it was online in less than 18 months to obtain more than 180 million U.S. dollars in the valuation, and then received GOOGLE2 billion of the acquisition of the offer, 2008 the site more than 236 million visits.

But after that, Digg not only can not continue to grow on this foundation, frequent revision especially 2010 to the social direction deflection V4 revision thoroughly angered many Digg old users, one months visit volume has plunged more than 30%, and therefore was later Reddit successful surpass, Eventually forced to sell at a price of 500,000 dollars.

To weaken

Then someone mentioned that they often cut the seemingly weak branches to look for the fruit trees to grow better, but the end is always counterproductive, the owner explained that the strong primary will take away the nutrients of fruit trees, affecting the normal growth of fruit trees and the final results, so the real experts will lose those who look prosperous branches.

For some entrepreneurs, after the big business, they think more than a single business income problem, and need more from the whole line of business, some business can bring huge returns, but in front of the market, no cause can always maintain prosperity, It would be a painful choice for everyone to consider giving up products that would bring in huge rewards but which tended to be saturated, and to rediscover products that would bring new benefits.

For the long-term and the overall interests of consideration, sometimes, give up is to better harvest later.

By 2007, the 5-year ipod had sold more than 100 million units, which accounted for more than 70% of the entire music player market, providing nearly 30% of the company's revenues each year. But the sensitive Steve Jobs has realized that the product has come to its peak and there is no room for improvement, so stubbornly launched the iphone, at the time by Window Mobile, BlackBerry and Symbian and other control of the smartphone market.

The iphone sold only 3.5 million units in the first year, and Apple's share price fell below $130 trillion from a 200 dollar high, but it was the start of a stunning but not yet successful product, and Apple has successfully penetrated the smartphone market, And by the end of the continuous improvement of the iphone to win their own glory.

Today, the iphone contributes more than 46% of its revenue each year, with a profit margin of more than 50% per cent, while the Apple-ZTE Ipod's contribution to Apple's revenues is only 3%.

For the entrepreneur, the true test is always after success, after the victory of the blossoming flowers, how to go next? In the face of multiple choices, which one is the most beneficial to their own?

From success to failure is always a step away, entrepreneurial life and death are often in this step.