Fashion electric dealer Asos announces Christmas shopping season, business growth presents progress

January 15 news, British fashion dealer Asos yesterday released the Christmas shopping season sales data, as of December 31, 2013, the first 4 months, ASOS completed sales of 550 million yuan. The growth of the Christmas season was a huge step forward for Asos and made it the winner of the Christmas shopping season.

It is understood that, as of December 31, 2013, the first 4 months of fiscal year 2013-2014, ASOS sales rose by 38% in the same period last year, to 550 million U.S. dollars. Rose 47% per cent from the last quarter of the previous fiscal year, which is also higher than the industry analyst estimated at 36%.

Asos also said the retail gross profit margin of this period has been slightly increased by 0.9%, reflecting ASOS better inventory management capabilities.

As of December 31, 2013, they had 7.9 million active users, up 41% from a year earlier, according to Asos.

Asos in early November 2013 on the online Chinese version of independent E-commerce site, the site to support the renminbi settlement, but also support Alipay settlement, with independent Chinese warehousing facilities, the group for the first year of China's new business will cost 6 million pounds. Although the Asos China website has received better market response, analysts say it is hard to replicate Asos's success in the UK home market.