Fashion Shopping website Promotion skills

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The development of the network has spawned countless websites. has also contributed to the development of many emerging industries. With all kinds of web site production, the site is like merchandise, the variety of Ling Lang everywhere. In the early days of the Internet, the site is not a lot, even if the cost of the Internet is also very high, at that time the network has not developed to the present level, a new site appears, easy to be found, and do not need too much promotion. However, with the development of the network, the network has almost become an indispensable part of people's daily life, with Sina, NetEase, Sohu and other large portal sites, Google, Baidu, Sohu and other search sites, as well as the current popular community dating sites and other kinds of sites have appeared, coupled with numerous personal sites, Many sites are submerged in the vast network of the sea, some sites on the line and closed, the entire Internet will not have any impact. The new online site to really stand out, become very difficult, no matter how beautiful your website, how advanced the operation mode, but maintenance is not right, it is also easy to drown in the vast network of the sea and no one, the wine is not afraid of the traditional era of alley deep, in the network prevailing today appears so pale and feeble, Many enterprises do not really understand the network before, can only sigh, why their website, their products so excellent, why no one asked, the performance has been unable to be promoted.

In many enterprises in the network marketing promotion, some enterprises in the process of network promotion does not have their own clear goals and promotion strategy, blindly imitation, blindly follow, do not have their own unique marketing form, thought as long as the promotion will have effect, the result of a large amount of waste of human and material resources, became the internet burning Money enterprises, Did not reach a set goal. But some enterprise's website, exterior light, but lacks the valuable content, the customer enters cannot effectively stick the customer. And some corporate websites, simply do not carry out effective promotion, that as long as their products are good, there will be someone to patronize, the result of investment has no effect. And some other corporate websites in marketing, blindly choose some marketing promotion company, itself does not carry out systematic evaluation of the site, there is no dedicated tracking site maintenance. As everyone knows, numerous websites, to be in the vast Internet foothold, so that its products in the Internet market occupies a place, not effective marketing promotion simply does not work, even the current domestic well-known types such as Sina, Sohu and other portal sites, business-to-business platform Alibaba, are constantly on the internet to promote their own, Expanding its own internet share, and even the current domestic search engine leader Baidu, itself is also constantly in its own optimization work. and ordinary enterprise Web site, in its development process, will encounter such a problem, such as not effective marketing promotion, the final result can only be the Web site in helpless silence.

In the field of online shopping, an increasing number of online shopping sites have formed an increasingly fierce market competition, the major sites are also competing to promote their products, the most typical of the sales of shirts from the start of all the goods, and its sweeping Internet-wide network advertising, enough to occupy the time of the half of the internet advertising, Of course, high investment also brought a high return, its 2008 annual sales of nearly 500 million, this is a common entity production enterprises are difficult to achieve. Of course, for most small and medium-sized enterprises, it can not be as big as Fank so much money to do the promotion, for the ordinary network shopping site, how the increasingly fierce online shopping in the industry to get a piece of it? As the new fashion boutique women's sales site, according to the clothing products, In the long-term network promotion summed up a suitable for their marketing experience, in this and all still in the network marketing confusion in the company to share, hoping to have some reference.

According to clothing Shang in the network marketing, mainly from three aspects to strengthen efforts.

First, the website Construction Network Marketing Foundation should lie in the website construction aspect. All aspects of the need for a good website construction as a prerequisite. As a shopping site, in the site construction, the first need to have a clear site positioning, and then rich product content is essential. And the rich content needs the website to carry on the maintenance update daily. According to Shang in the development process, located in the online sales of fashionable boutique women, fashion brand shoes, women's bags and other products, the main customer groups for the 18-38-year-old women, in the maintenance of the site, assigned to the site to carry out daily content updates, product upload, the site's image production, have a special responsibility, The biggest safeguard of the content of the site is rich.

Second, network promotion. Website promotion is the core of network marketing. A good website, no matter how rich the content, product how excellent, without proper promotion, also can not have objective performance. According to clothing Shang in this respect, additional network promotion Commissioner, responsible for network promotion work, the main methods, including paid promotion and free promotion of two aspects, in the pay promotion, mainly through the major platform to do the bidding ranking ads, keyword optimization, etc., at the same time through the forum post, write soft Wen, Soft text promotion is a not need to spend money on the site's outside the chain and the weight of a good way to promote, if you do not write a soft text of friends please to Soft Wen Network (www.ruanwen5.com) to learn soft writing skills and methods, if you write good soft, can not find soft text promotion or soft wen marketing methods, Suggest you go to soft medium net (www.ruanmei8.com) study, in short, soft wen if write good, to the website promotion function is very big. Open blog, space, Baidu know to help users solve problems and so on to promote, and achieved a good promotion effect.

Third, customer service. Customer service effectively protects the profitability of the site. 18-hour online customer service, to provide customers with enthusiastic all-round consultation, through the collection of visiting customer information, irregular to the existing customers to send a greeting letter to inform their website of the latest activities, and during the holidays for customers to send holiday small gifts, greatly enhance the adhesion of the site, by the vast number of customers alike.

The above three points is just according to clothing Shang in the network marketing process to take the basic way, specific in the process of network marketing, different enterprises in the Web site, according to its different characteristics, for its website specific positioning, analysis of its targeted customer groups, choose the most suitable for their promotional programs, in general, through keyword optimization, Appropriate Web ads, forum postings, soft marketing, mail marketing, blogs, as well as some of their own products, such as the comprehensive use of promotional activities, is the most effective way to promote marketing. The majority of enterprises in their product network promotion process, can mainly from these aspects to use.

This article by the http://www.yiyishopin.com webmaster feeds!

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.