Fashion This word has an English explanation in the dictionary of double interpretation

The word "Fashion" has an English meaning in the Double solution Dictionary: A way of behaving is popular at a particular time. In other words, one thing to become a trend must be limited to a specific period. This so-called "particular time" is indeed very special. In general this is a time when something is starting to get into the public eye and being talked about by everyone, and it is not yet being seen and understood by all.

The traditional enterprise enters the internet to become "the Fashion", belongs to this period.

On the one hand, the Internet is a large area of the manufacturing miracle, "Day cat Double 11", "Millet Mode", "Inner beef Brisket" ... In the crowd, has yet to understand but has begun to applaud the figure abound, even in one night, even the so-called "micro-credit marketing guru" can be mass production, on the card printed on the title, turned in the major two or three-line city hotels, they danced on the podium, showing more than Tencent have faith in micro-letter enthusiasm , the bottom is a crowded, equally agitated traditional corporate bosses.

So on the other hand, inspired by these marvels, the traditional enterprises did not too clear "internet" of the internal strength of how to make, on the end of a stick in, they fear the power of subversion, but also believe that the efficiency of the shortcut, when the self-proclaimed "Noah" teachers sell Ark tickets, they do not hesitate to worship.

After all, in this era of miracles, not following seems to mean being abandoned and businesses becoming more and more calm. This kind of not calm, probably can show two kinds:

One is that the Internet is omnipotent. Such companies are immersed in a wonderful illusion that the internet is the heaven-sent thing that can save itself. So it's all about the internet, and without any sense of discipline, chasing the best-selling keywords in the book market is their biggest secret. Internet thinking, O2O, big data ... What stands at the cusp is what they come to. I've been asked by bathroom manufacturers for advice, and he says he wants to be a fan of the product, with a toilet to connect the function of the app (things networking concept), so that all the users sitting on the toilet, can identify and add friends to each other, sharing the mood when using the toilet, the toilet itself is still limited sales, To achieve the "XX minutes sold out" effect. I advised a long time not to move, it was said that the cost of millions of people did nothing, the boss began to study how to increase the LCD panel to achieve "Your toilet speed today defeated 89% of users" this function ...

Another, I call the Internet utilitarian. This kind of enterprise concerns loyalty pure, in addition to sales is the profit. In their view, the Internet is another channel for sales and showmanship. Whether it's relying on a PR firm to set foot on the Internet or wading through your own adventures, the only KPI is how to sell. Once the internet has found that its own profits have not risen much, or found that the price is too high, these companies began to sprout retreat. Take a brand of the top five brands of cat's clothing brand as an example--------headquarters that the electrical business development "or too slow" and investment gradually increased, coupled with the idea that the concept of O2O more novel, so that the electric business to the traditional sector operations, run catch-up O2O wave, within the enterprise caused great controversy. This is not an isolated example, in fact, the "Monkey Picking watermelon" story is often the traditional enterprise through the Internet to transform the law, today, a consulting company to do the diagnosis, tomorrow to dig the airborne executives to their obedience, the strategy is constantly changing, the United States its name Yue "Management Agile Iteration", but always complaining about the heat is not enough.

The phrase "internet thinking" is on the way when traditional companies are aggressively tapping the internet. This phrase is indeed thrown to the vast majority of traditional enterprises, but there are too many enterprises in the understanding of the time too straightforward, thinking that they boarded the internet, that is, the internet thinking. And this kind of thinking, can bring oneself to the new glorious. In fact, aside from the real meaning of Internet thinking, for traditional enterprises, in the face of the internet era, it is more important to maintain their "industry thinking."

What is the Internet for traditional companies? It is a parallel world. is another mirror manifestation of the traditional market we face every day. This parallel world and the traditional world, there is a wide publicity of the Kanban, there are sales channels, there are a variety of audiences, there is a need to care about the market share, there are independent success and failure of the dispute. In fact, there is no essential difference between it and the traditional market, and with the development of the Internet, the number of netizens and the expansion of network coverage, the parallel world will be more and more like the traditional market. Here, any enterprise needs to consider its own strategic layout, and in this consideration, and the traditional market thinking will not have too much logical difference-all have to start from the consumer, product positioning, traceability, cultivate loyalty, layout consumption motives.

In the face of the Internet, traditional companies should not believe in any myth or rumor from the Internet. Should sink the heart to think, just like in the face of traditional market, the same, to find out where their consumers-is a first-line city or two or three-tier city, is micro-bo or QQ space and forum? The core selling point of their products through what channels to spread out the most appropriate--newspapers or radio, is the microblog or e-mail? To support this series of decisions, companies need to build an overall strategic plan based on the Internet, as in the case of the traditional market when the programmatic strategy.

The internet is not a well-known to the early fame and fortune, the opportunity to enter the time will not be absolute sooner or later. There are so many strange and bizarre words in this parallel world, and there are too many seemingly tempting ways to succeed. To apply the latest popular sentence to the traditional enterprise to do some warning words, presumably so--"do not think, but love to try; Money is not much, there are two soft ears." These two kinds of business are two kinds of hell.