Fashion underwear website Promotion Way Analysis

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Recently, Guangzhou SEO every landing site has a lot of La MIU (www.lamiu.com) fashion underwear ads and information, so curious to begin to study the site's profit model and site SEO.

1. Competitor Analysis

Baidu a little underwear this keyword, found that the home to do the promotion has 7 sites, it is obvious that the industry's competition is quite large, and I found that this keyword La Miu website Baidu and Google are ranked 100 outside. Look back to those 7 promotional sites, are some underwear to join the site, after all, La Miu this brand is for the 22-28-Year-old girl, so still have its competitiveness.

2. Positioning analysis

From Baidu Encyclopedia we can know La Miu brand concept is from the Inside Out sparkle sexy & happy charm Lingerie, brand positioning, vitality, often, personality of the Japanese underwear brand, the crowd positioning in the 22-28-year-old female.

3. Operating mode

Since 2008 La Miu has entered the Chinese market to this moment, I think we all see the speed of this brand development. The brand's operating model and fluttering dragon, wheat bags, such as these brands, are relying on network marketing, simply to open the site to sell products, and the site's payment and return is still doing a good job, including product display and launch of a new feeling. As far as I know, there seems to be no real direct store in La Miu in China, but there are rumors that Beijing is about to open.

4. Differential analysis

Just said the underwear industry competition is still relatively fierce, so product innovation to attract buyers, and this point LA Miu do very well, you can look at its products, each quarter of each product, and even each picture is very attractive and sales are still very large, it's Taobao Mall can make a reference, LA Miu no matter technically, conceptually, the product is not inferior to other big brands.

5. Website Traffic Analysis

From this more than a year has been promoted to PR5 's website to see, traffic must not be less, the weight must not be low. Because this data I can not accurately detect, so only from these aspects to analyze, and this site Alexa ranked around 1W, here has probably know the site's traffic in what range. Of course, traffic analysis is not only this, but the data is limited, will be.

6. Website content form and user experience

Since this is a Web site for the company, the content must be displayed in the form of graphics and text, and we all know that the sales-oriented web site is of course focused on the quality of the image and brand introduction services related matters. From the user experience point of view, if I were a buyer, click to enter this site, the first to give me the feeling is beautiful, refreshing, but also because the site's pictures are used in Japanese models to shoot, so more prominent La Miu product style and more eye-catching, whether you are male or female will have the intention to continue browsing. From the layout of the site, the top to the bottom of a good combination, navigation and classification of simple and clear, left under the user message, the right product display, the bottom of the promotion and return, and other related matters more let consumers increase the information on this site and purchase desire.

8. Website promotion

At the beginning of the article, I said, recently on the major websites have seen La MIU product information and advertising, and are Google's ads, since there are so many sites will choose to do La MIU, the ad click on the unit price must be high, you can see that La MIU this brand in the promotion of the cost is a kung fu, But because the product and website user experience to do better, so the conversion rate is also quite high, this batch of promotion cost is not wasted. And since the product is targeted at young women, it is common to see La Miu ads on women's websites and on websites with young people, music networks, entertainment networks and consumer websites. I know that the promotion of the brand is only a large number of ads published to publicize, as for SEO, soft marketing and so on these aspects I am not clear.

9. Website SEO

1. The domain name expires since 2010, I think so has the strength the website should renew 5-6 years, the old domain name everybody knows the benefit.

2. Web site URL appears to be dynamic, change to pseudo static or static will be better

3. Picture missing ALT attribute

4.meta Label Keywords writing a little confusing and I personally think

5. The website anchor text is relatively few, the inner chain needs to increase

6. I also found that the site has no links to the link, so the export link is 0, but there are more than 700 of the chain, mostly by advertising and the site appears. But now this site visibility so high, I do not want to have links to the bar, hehe.

7. I think I can add some information related to underwear, and can be added a corporate blog, with anchor text to point to the home page, add La MIU brand content such as the new introduction, such as the information.

SEO aspects I found that so much, I think there are probably, but the popularity of such a high brand, I do not want to SEO also have loyal customers, ranking for this site is no longer important, because we have a high degree of awareness of the brand, and there is a certain amount of traffic, conversion rate is very high, so, because of LA Miu promotion done very extreme, seo this aspect is not very need.

Summary:

This brand gives me a lot of inspiration, product innovation, brand innovation, the promotion of the way, these have given me a lot of inspiration, do not abandon the traditional products, but also to stress innovation, can not be a brand, to combine the times, the crowd characteristics, obviously with the times different people's pursuit and longing for things are also different, Before the popular Chinese wind, now popular Korean wind, the Japanese wind, perhaps there will be more cultural integration and change, we do not only sell products, selling services, we also sell culture, sell innovation, with the times and so these are the most important. Many Chinese companies are still on the traditional path, and if they are not aware of the changing times and the way the sale is not limited, the company will soon be on the brink of ruin. Finally give everyone a word, in business and research technology at the same time don't forget to innovate thinking.

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