Fast Broadcast CEO Wang: Video + games + Consumer Electronics triangle Strategy

When our reporter yesterday to the fast-seeding company CEO Wang bluntly said that has not read the fast seeding is the home of what company, Wang smiled, he said, "fast broadcast or an internet company." We are positioning, accurately speaking, is a focus on the Internet at the bottom of the entertainment technology companies. From the fast-seeding player, to the fast game platform, and then to the fast-seeding big screen, in the final analysis, are through the Internet to allow users to get entertainment technology. In this sense, from Apple to Microsoft, Google, is actually the same. "Fast-seeding company CEO Wang

2012 years ago, who can see the fast broadcast, an otaku essential players, above to find the mainstream network platform to find all kinds of love movies, action movies.

2012 years later the rapid sowing more and more people can not understand. First, the introduction of the bad information reporting system, blocked its "to become famous," the "yellow" content source; then announced "for the user experience", reluctantly cut off all the players on the ads, so that the company directly lost tens of millions of yuan of income; and then claimed to subvert the traditional movie With its innovative video format so that users at the same time easy to grasp the image of fashion information. By the end of last year, the announcement of the launch of a "multi-screen interactive application" mobile phone Accessories Products "fast-seeding screen", which can be connected through WiFi wireless network, the mobile phone, flat-panel multimedia content transmission to the TV, projector and other large-screen terminal display.

Focus on the bottom of the Internet entertainment

When our reporter yesterday to the fast-seeding company CEO Wang bluntly said that has not read the fast seeding is the home of what company, Wang smiled, he said, "fast broadcast or an internet company." We are positioning, accurately speaking, is a focus on the Internet at the bottom of the entertainment technology companies. From the fast-seeding player, to the fast game platform, and then to the fast-seeding big screen, in the final analysis, are through the Internet to allow users to get entertainment technology. In this sense, from Apple to Microsoft, Google, is actually the same. ”

Of course, there are so many companies that want to emulate Apple today, but they can do very little. Wang said, "This (refers to the imitation of Apple) requires a certain gene." We like Apple's smartphone, not because it can call, but because it can use a variety of applications and services. The fast-seeding is a company with innovative genes, from peer-to-peer video playback technology, to the fast play entertainment platform, and to this year's fast-sowing big screen, is the video, games, the two users on the Internet the longest consumption of two kinds of entertainment transplant to multiple screen interaction, consumer electronics above. ”

"It's just that because we have these products phased out, some people think it's a little out of the box now," he said. But since last year, we have identified a triangular strategy for video, Gaming and consumer electronics. Triangle is the most stable structure, the three complementary, resource sharing, fast seeding, fast play and multiple screens are respectively corresponding to this triangle three division. Wang explained.

The Grand complex of Wang

Prosperity in the Internet business, but dream of building an entertainment kingdom, which people can not help but Lenovo is Chen and his grand. Little known is, as early as in 2005, Wang had been Chen overpass phase, let him in charge of the Grand Family Interactive Entertainment blueprint Core Box project, at that time the project has been high-profile, Shanda also invested a lot of resources, but finally ended up a dismal ending.

Now to take such a road, Wang do not deny the "grand complex." "Everyone has some entrepreneurial complex, what was not done does not mean that the direction is wrong, but others did not do, but it is worth continuing to do." ”

Wang revealed that they had been envisioning a new generation of family boxes since 2009. Reflection of the Grand box of the lesson, Wang that its defeat in essence is a high price low with the computer, but the delusion to become a home entertainment center, and finally by the consumers mercilessly abandoned.

Related people: Wang

　　

when our reporter yesterday to the fast-seeding company CEO Wang bluntly said that has not read fast broadcast is home what company, Wang smiled, he said, "fast broadcast or an internet company." We are positioning, accurately speaking, is a focus on the Internet at the bottom of the entertainment technology companies. From the fast-seeding player, to the fast game platform, and then to the fast-seeding big screen, in the final analysis, are through the Internet to allow users to get entertainment technology. In this sense, from Apple to Microsoft, Google, is actually the same. ”

Come on, big screen, different box.

Now to the box, Wang is very focused on low prices and user experience. To simplify the user experience, Wang even designed the fast-seeding screen to have no user interface at all. "As long as people who know how to install applications to mobile phones, they know how to use the fast-seeding screen." ”

As for the price, the fast broadcast big screen at the end of last year when the market directly pulled to 399 yuan low price. But this in Wang mind, this is not low enough, if the volume up, such as sales can reach its initial expectations of the 5 million mark, the price can further pull down to 200 yuan, that is about a common u disk price.

In accordance with the introduction of the fast broadcast official online, the fast-seeding screen is a new creative digital product based on the interactive application of multiple screens. But Wang yesterday said to reporters, "the so-called multiple-screen interaction, multiple-screen fusion, in fact, is the concept of flicker." However, people no matter what multiple screen interaction, they need content, need a better entertainment experience, seamless multiple-screen connection. ”

Although in Wang View, now the smartphone's annual sales of billions of units, as mobile phone accessories to sell a big screen 5 million is not delusional, but he also has a multi-screen business department in the short term is difficult to profit psychological preparation.

The other big advantage of the fast-seeding screen is the prospect of a broad cooperation, whether it is mobile phone, TV manufacturer, or network video enterprise, can become its bundle of promotional partners. In fact, the fast-seeding is already in contact with a number of mobile phone and video companies for cooperative negotiations.

The most important thing is that the fast-seeding is now rich and free. According to Wang revealed, fast and fast play these two business has already started to profit early in 2012, the annual revenue of the company amounted to 300 million yuan.

Already crossed the market threshold

However, this does not mean that the rapid seeding does not come from the pressure of investors. Wang admits there is still pressure, but luckily, the two most important investors, Tencent COO, billionaire Zeng Liqing and 360 chairman Zhou, have accepted the current ideas of the fast-seeding management.

"The fast seeding has actually considered the issue of listing before, and set up an IPO group." But it was just after the listing of rice, the overseas listing environment has been bad, and then stopped. We also take this time to straighten out our own model. "Wang said. "If we go public at this time, it's a small 360, small thunder, but we think this underestimated the fast seeding, because we are in the entertainment technology has the idea of the company, we should put their own technology and platform fully launched, so that people realize that the fast seeding is a very cattle technology companies, not just a player. ”

"Investors also agree with what we think. Now on the market, they will add a few villas. They don't want this, they want another success. This is the only time Zeng Liqing and Zhou have ever cooperated. Wang said with pride.

At the end of this interview, the reporter asked Wang to talk about the future planning of the rapid seeding. But Wang said that no one in the Internet dared to do three-year, five-year plans. "Even Baidu said that only 30 days after the closure, the rapid spread of the failure may be only 3 days." The internet industry is very competitive, is a typical oligopoly competition. People will find that the mobile Internet, the monopoly of the traditional internet giants, so we have to innovate in the mobile internet era, we can only choose what they do not do, we do. ”

I can say some of the plans for 2013. This year the focus is on fast and fast play, the introduction of more platform version, there is the game tool experience and community do well. The second is to do the sales of consumer electronics, and strive to launch a new creative digital product this March. "Wang revealed.