http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time December 14 news, according to foreign media reports, in today's rapid development of the digital age, Perhaps the most surprising change is the proliferation of mobile devices. This is a noteworthy change for any brand or company in the field of marketing. Because this change means we need to tell our customers that "the way consumers and users connect to corporate websites and services has changed, and businesses need to respond." ”
The speed and popularity of this change may be explained by a series of numbers:
1. The number of smartphone users in the United States is now four times times that of computer users.
2. Apple sold a total of 48 million mobile devices in 2011, while Apple sold only 4.9 million laptops and Mac machines in the same period.
3.48% of the U.S. mobile subscription digital content read users are using smartphones.
4. The 2012-year smartphone user usage rate rose 50% per cent year-on-year in 2011.
5.91% Americans keep their mobile devices within reach (that is, wherever they go, with mobile devices).
6. In 2013, mobile phones will surpass PCs as the main way to access the Internet.
7. About One-seventh of the searches are done via mobile phones.
8. During the 2012 "Black Friday" period, 24% of the transactions were done through mobile devices.
9.94% of users find local businesses, or local information, through smartphones, and 90% of them follow up after the search is complete, such as shopping or calling for further enquiries.
10. At present, only 20% of the enterprises have specifically established websites for mobile devices.