Fast-expanding E-book hits American reading habits

Irene and Daniel, who lives in New York, are newlyweds who love to read, but since Irene bought an ipad for Daniel, her husband no longer touches paper books, which makes his wife feel frustrated.　　She recalls that the two people used to go to the seaside, where it feels good to sit on a porch swing, but now when she goes back to her husband holding the ipad, an absent-minded look, "I can no longer find him and I feel together." Perhaps the feeling of a roll in the hand will be hard to find in the future. The US publishing industry has a message that by the end of this year, the US will have more than 10 million E-book readers, and e-book sales will reach 100 million, while last year's E-book readers were 3.7 million and E-books sold at 30 million.　　The rapid expansion of E-books has hit American reading habits, and the resulting changes in the reading orientation of American family members are being highly watched by the publishing industry.　　A paper book is only a collector's future? A New York book woman editor Yali Sandra and her novelist husband Jim ended the marriage with a scholar, and the place where they had their tryst was chosen for the Manhattan books market. Today, the books in their apartments are piled from the floor to the ceiling, some of which were purchased by two people in the past, and more are the Yali and quality yearbooks that Sandra has collected in recent years. But the books that once played the role of matchmaker have been abandoned by Jim, who now reads newspapers and magazines on the iphone, and writes his own novels only in electronic version.　　Jim believes that the real reading in the future must be electronic reading, while books are just collectors ' collections.　　Does an ebook feel like a book in the hand? Sebastian, an executive at a video game company in San Francisco, has a 3-year-old son with his wife Yali Anna. Both gave the child a bedtime novel, but the husband read it from the screen and the wife read it from the book. The husband is confident that the child will like E-books in the future, and is puzzled by the reason for his wife's clinging to the habit of reading: "She always says something about the smell of books, the way the book feels in her hands." He said with a hint of irony, "she likes to use a word called ' real '."　　And his view is that, as long as the content is the same, it is not a problem to use which medium.　　Can older people discover the advantages of e-books? Sebastian's parents are scholars, as the traditional fans of paper books, for E-books, the old couple also have differences. The Old man likes paper books, and his point is simple: an ipad class of e-readers is good for personal reading, and books are easier to share with others.　　The old lady, who loves to read E-books, has no objections, but points out that the ipad has an advantage for the elderly: its fonts can be adjusted to enlarge and can be easily read by older people with reduced vision. Two kinds of countermeasures of publishing industry adapting to the new trend because the two factions are evenly balanced, the publishing industry has taken two measures. The first strategy is to offer bundled sales. such as Barnes &noble Book Company in the beginning of this June in 50 stores to implement the sales model: each sales of a paper book, the sale of the same content at discounted prices of e-books. Because the effect is more ideal, this modelThe formula will be fully rolled out in September. Thomas Nelson, which sells religious books, has adopted another preferential bundling model. Free to provide customers with electronic books, at the same time tying a different theme of the paper books.　　A spokesman for Thomas Nelson said the current sales model was popular and the company was considering expanding its range of tying. The second strategy is to try to make the ebook as close to the paper book as possible through technical means. When Amazon sells its Kindle to its readers through its web site, it calls it "no computer-screen sensation, and you will find the closest experience in reading books." Sony, in late August, launched a new reader, which, in addition to shrinking in size and weight, was mostly closer to the book than the previous one. Steve Habb, executive director of digital technology at the company, said: "We have always stressed as a top priority that readers feel like books, so you forget that you have a machine in your hand." James Mackwill, a Forrester analyst at the US market research firm, says the two responses to the publishing industry suggest that, on the one hand, it still wants to keep the readership of the paper media, as they remain market players, and that it is laying the groundwork for future markets, as the electronic reading market is bound to expand. Mack Shaskin, executive director of the "Concept and Logic Company", which actively advocates the digitization of books, affirmed the strategy for E-books to be close to paper books. He points out that while e-books are a logical process to replace paper-based books, logic does not fully apply to the emotional world, and people are more emotionally involved in paper books than Cd,dvd,kindle or ipads. It may be ridiculous to throw off sensible feelings, but to disregard emotional reason is neither justified nor wise.