"Fast Heat" became the most concerned function point Haier air conditioning focus on the first

Cold current of the invasion makes the hot topic of warm weather, suffering from the outside of the freezing of the people to the room what is the most needed? Of course it is warm, and the faster the warmth comes, the better. Recently, China Statistical Information Service Center (National Bureau of Statistics Sentiment Survey Center) released the "China Air-conditioning industry Consumer Research report" on the current behavior of air conditioners consumer research and analysis, found that due to seasonal reasons, 44.4% of consumers pay attention to air-conditioning heating, which "fast heat" But also because of its intuitive use of experience and practical needs, become consumers of the most concern product features. In the market of many air-conditioning brands, Haier by virtue of "3-minute hot" leading edge to become the most concerned about the speed of hot air conditioner brand. Haier air conditioning speed hot attention to the second to third and reporters randomly to several home appliances stores have visited, sales staff told reporters, because this year's temperature than in previous years are low, which makes the air-conditioning market quickly hot up, especially the heating effect, heat-fast products, especially by consumers. "Now many families are facing the air conditioning is not heating, or the heating speed of the problem, and so cold, so like Haier air-conditioning so as to achieve a 3-minute thermal function, energy-saving effect and highlight the brand, nature is the most consumers ' attention, a store sales staff told reporters. In fact, Haier air-conditioning can become the most user-focused brand is no coincidence. 2012, Haier air conditioning by virtue of the international leading broadband fluoride-free frequency conversion technology successful research and development and constantly upgrade, thoroughly overcome the air-conditioning system heat slow, the effect of the problem is not ideal, the perfect solution to the user needs, "3 minutes of hot" new experience to bring to consumers. Data show that the Haier air-conditioning speed of concern index is not only the first brand, or even more than the second and third brand attention to the sum, showing a ride of the trend of absolute dust. Haier air conditioning continuous innovation leading the creation of the market "Four Seasons like Spring" in the upcoming 2012, a word to describe the development of air-conditioning industry, that is-the downturn. Experts in the industry have given such a conclusion. From the National Information Center issued by the "2012-2013 China air Conditioning market operation situation and Development trend analysis report" also shows that the 2012 cold years of economic environment continued depression led to lack of consumer tension, domestic air-conditioning market sales fell 25.12% Year-on-year, sales fell 19.36% year-on-year, In particular, 2012 1-November Air conditioning sales, sales fell to 28.88% and 26.94% year-on-year, the domestic air-conditioning market entered a depth adjustment period. In this unfavorable environment, Haier Air conditioner has created the "Four Seasons like Spring" market. According to the National Bureau of Statistics Industry Enterprise information Release Center data show that in 2012 1-October Air Conditioning overall market volume and retail sales decline ratio of more than two digits of the situation, Haier air-conditioning to achieve retail volume growth of 31.06% year-on-year, become the first line of the brand is the only growth is also the fastest growing brand. "This is its accurate judgment of the changes in user demand and its own technology research and development, new product development, products promotion, new marketand channel control and other aspects of the powerful advantages inseparable. "The industry experts said. According to the reporter understand, from 1985 China's first split-style air conditioner was born in Haier, to 2012 international leading 0.1 Hertz-160 Hz broadband CFC-free frequency conversion technology, WiFi Intelligent Technology, voice remote control, in addition to PM2.5 air-conditioning, magnetic levitation central air-conditioning and other five leading technical results released, Haier air conditioning with 28 years of innovation has proven its role in the industry leader. Recently, the world's authoritative market research organization Euromonitor International (Euromonitor) The latest Global Home appliance Market Survey results show: Haier large household appliances 2012 retail volume accounted for 8.6% of the global market, the fourth consecutive world first. This further proves that Haier has won the recognition of global users by the endless technological innovation.