Fast Interaction: The future development prospect of mobile electric business

The most essential feature of local requirements is rapid demand, which is often expected to be met in the shortest possible time. For example: When I ask for three bottles of beer, it must be now; when I ask for a bowl of beef noodles, it must be that I am already hungry; when I need a paper towel, it is possible that the child has already pulled.

Like this kind of demand, the traditional electric dealer is unable to satisfy, also is not willing to solve.

But on the other hand, local business will be a huge market, and the consumption of daily necessities is a standardized product consumption, consumers do not need to make a lot of trouble when buying decisions, is purely a matter of personal habits. Second, the transparency of such products is better, the price of Tsingtao beer is basically unchanged in all nearby shops. Again, the price comparison of such products will not be the core demand of consumers, their core appeal is only one: lazy.

For example, Beijing now, around 10 o'clock in the evening, the outdoor temperature is about 零下3度 around, indoor temperature of 15 degrees, at this time if I want to buy snacks to eat, then the heart began to be extremely tangled and struggling, in order to "stomach" comfortable, I must dress neatly, ran downstairs, braved the cold to buy some food up, So I began to weigh the cost. The idea of eating and not eating is a long time away. If there is a "waiter" can let me yell at him a voice "22 beef, a catty of soju" how good ...

"Roar" + "local" in order to solve the user purchase "lazy" demand, said a scientific and literary point, is to reduce the cost of product acquisition.

We can consider such a business model:

1, the user through the micro-letter plus a call "waiter" friend

2, send voice to waiter "22 beef, a catty of soju"

3, waiter through speech recognition technology to convert user voice to text

4, the system through semantic analysis, segmentation and business services to match, such as 500 meters within a store can provide "beef and soju" service

6, the system through the message delivery demand to the merchant, if matching to more than, can pass the distance, service evaluation parameters to determine the delivery path.

7, the system delivery path can be used in parallel and serial mode, if the use of parallel, and the first response to the merchant to determine the order, if it is serial delivery, you can set response time

8, the service to the merchant to collect Order commission and Technical Service fees (SMS fees). Free to users; businesses need to register their service capabilities on the system

Of course, this model faces 2 major problems

1, the use of a large number of small businesses, in this mode, the service notice also deliberately used the message, the purpose is to solve the small business is difficult to use the computer and provide services. None of them uses smartphones or apps.

2, micro-letter dry How to do? Personally believe that micro-trust themselves will think that they