Fast money: With Wanda strategic direction of a high degree of agreement

January 23, in Wanda and the quick Money announced strategic cooperation about one months later, as a party to the marriage, fast Money chairman and CEO Guoguang first face the media, answered many sensitive issues of concern.

Last December 26, Wanda and fast money jointly announced strategic cooperation in Beijing. Subsequently, Wang in Wanda Company's annual meeting revealed that Wanda to 315 million U.S. dollars (about 2 billion yuan) price, obtained a quick money of 68.7% of the equity.

Guoguang to the Beijing Times reporters that the choice of Wanda shares is bullish on the offline consumption-oriented o2o+ Internet financial new ecology. He believes that fast money will combine Wanda's unique industrial resource advantage, using financial means to create a new business ecology.

-Shuin

Match the strategic direction of Wanda

At the end of December last year before the signing of a formal contract with Wanda, there has been news of the possibility of several guoguang, and for other companies rumored to cooperate, the company also blushes. In his view, Wanda may not be the most optimistic, but it is the most appropriate with the fast money.

Reporter: There have been some rumors of other partners, why fast money last choice of cooperation object is Wanda?

Guoguang: The two sides in the strategic direction of a high degree of agreement, is the main reason for cooperation. We expect that payment will be free in the future, based on this, the fast money in 2014 adjusted the overall payment strategy, adjusted to the superimposed 2.0. Paid for free, but the payment process accumulated a lot of data, you can stack more services, including financial, credit, marketing.

In the process of looking for our people indeed a lot, Wanda is not the most optimistic, many people think we might choose one of the bat. But we've studied that bat's flow advantage online, and the line has a very unique characteristics, the line of traffic to the line is still very difficult, and Wanda line flow is not only very large, and is physical, how the Wanda flow into the data, into consumer credit, this development space is very large.

Reporter: In wanda 315 million dollars to obtain a quick money 68.7% of the equity of this data out, the investment community has a view that the price of fast money can also sell higher, how do you think?

Guoguang: Prices don't mean much to us. What we value most is the construction of a new ecology in partnership with Wanda. If the management team is to cash in, it could be a very high price. We believe that the business integration brought about by this kind of cooperation will bring unprecedented opportunities in the next few years to push the market value higher. Valuations are not the main reason for our management to consider.

-The implementation of conspiracy Internet financial industrialization

O2O has never been a new model, but for the industry's ubiquitous online approach, Wanda's cooperation with the fast money has been more from offline to online. Wanda Commercial Real estate in the country's advantages are self-evident, fast money in the data accumulated resources are also quite rich, the two sides to cooperate, gave the market a lot of imagination space.

Reporter: Wang previously mentioned, Wanda Group to provide support for the development of fast money, not only Wanda electric business to pay with fast money, Wanda Plaza merchants also need to use, the cooperation between the two sides concrete how to implement?

Guoguang: Internet finance must be industrialized, because industrialization will bring the long-term healthy development of internet finance. This is unsustainable if the real economy has no income. Our cooperation is not simply to Wanda's POS machine, mobile payment to replace, but will be reflected in the payment, financial management, credit, marketing four aspects.

Cooperation with Wanda may be the first step in our industrialization, the future of the consumer credit can be made by the fast money, especially the use of mobile phone to complete the consumer credit. This year we may use the way of sending movie tickets, giving out red envelopes, and driving people to use the new payment method in the form of discount, and Wanda's shop loan can be completed by fast money.

In addition, according to consumer habits, the combination of fast-money data, we can provide more recommendations, and because Wanda's customer family characteristics are strong, the recommended way from a single individual to the family, to many industries. This is the Internet financial industrialization itself brought about by a very big change.

Fast Money may be the first step in all third party payments, and what we want to do is to have new, innovative genes in this way.

Reporter: Wanda's line of traffic is really tempting, but ask a detailed question, to achieve the Internet industrialization, traffic conversion is a key, how do you change your way?

Guoguang: To provide value to users, the user's rights and interests to do a better job. For example, the customer is through us to complete the money, he went to Wanda Plaza, we may give him a high cash return, this viscous output is not valuable? Using credit lines, rebates and other returns, we put the value of financial management, credit value of these bundles in one place, the value of customers to increase to a much higher than commercial banks.

Reporter: For such a good cooperation between the two sides, where do you feel the challenges facing?

Guoguang: The biggest challenge for us should be two, one is to put the details to the ground, there is also a very important, industrialized mode can continue to replicate elsewhere, because this can ensure sustainable development.

-Impact

The key is to provide value

If the original fast money is also mainly positioned in the service enterprise customers, and Wanda cooperation O2O Innovative mode, naturally more to grasp the area of personal consumption and payment. In the field of personal payment, Alipay and micro-credit payments now have unmatched flow advantages, facing such opponents, guoguang that the key to model space is to provide value.

Reporter: C end this aspect Wanda's partner inside has Tenpay and the micro-letter payment, the future quick money in this aspect and their relations how to straighten out? Will it be completely ruled out?

Guoguang: Quick Money First, but we do not recommend excluding other, priority service is because there is this relationship, but also for us is not no request, from the quality of service, cost, satisfaction have the same requirements, we do not agree to be exclusive, the key is to provide value.

Reporter: Fast money previously as an independent Third-party payment company development space is very large, this is Wanda Holdings, friends of the opponents will also become opponents, whether it also give fast money to bring adverse side?

Guoguang: Volume and pattern are the two elements to be considered in the process of choosing strategic cooperation. First, the rapid agglomeration scale. Second, it is more obvious that the lines are squeezing each other on the line, and the squeeze is less obvious.

If we can choose the biggest in the traditional internet industry. The choice now is that we feel that the value of the future will be increased, in fact, offline consumption, including experiential consumption, is still able to build a new ecology of o2o+ Internet finance, which can challenge or exceed bat's ecology within a certain period of time, because it is too large in volume.

-Development

Quick Money will seek an independent listing

Wanda buys the shares of the fast money already can achieve absolute holding, however the quick money on many occasions emphasizes oneself only with Wanda to carry on the strategic cooperation, in fact, Guoguang still is the chairman of the Fast Money company, but the fast money still maintains the independent operation. Guoguang that doing things is far more important than worrying about the company's architecture, and development is the fundamental source of performance.

Reporter: Fast money independent development for so many years, this time Wanda shares will send people into the board of Directors?

Guoguang: The fast-money company is the path of independent operation. First of all, the chairman has not changed. We are very concerned about this issue, I do not think it is necessary to worry too much, because the interests of both sides here, the future transformation brought about by the industrial opportunities, is to attract the fundamental cooperation between the two sides. We are more and more in the direction of the transformation of Wanda, the smaller the concern should be, because internet finance will play a very important role.

Reporter: Will the quick money be listed separately? Wanda Group to the outside world is the impression of the industry more "wayward" enterprises, this time Wanda shares, the treatment of the quick money staff is not likely to look forward to it?

Guoguang: Future Fast Money will be listed separately. Salary promotion is not the main pursuit of innovative employees, the real should be pursued in this industry innovation process how to expand market value. Quick Money staff in the process of the more exciting point is to show the new business, now the imagination space is very large, this is the most attractive place. For me, the staff's treatment and loyalty, development is the most fundamental source of performance.

Jinghua Times reporter Lingchong Ma Wenting