Fast sowing: Once agreed to together, but now you leave first

Absrtact: In fact, because many areas of China's Internet development so far, "chaos, no clear direction, see money" has become the majority of people used to describe the video industry keyword. We all know that the video industry is a vibrant development, a large number of users, the attention of high, has been a model of attention economy. But no one has found a real, appropriate profit model and profit point. Even those that are already on the market, it is hard to guarantee that the share price can be "bullish".

A film on the way to the West describes the pursuit of "love" and "sex" by some ordinary young people in contemporary Hong Kong society, and in the pursuit of the road gradually changed the story of the journey, from the film can reflect the feelings and desires are contradictory but also a complex relationship between two sides. Now, whether the video site or video software, may be faced with both to attract users to watch and then can not be "offside" embarrassing situation. In a way, the video industry is actually going west.

and has been netizens as "otaku welfare" of the fast broadcast now also officially announced the closure of the QVOD server, ready to transform the main original authentic video content. The news, on the internet, caused a big stir. And more netizens on Weibo on the Spit slot: "We agreed to be together, now you go first step." "Indeed, many netizens, especially the otaku thought that the fast sowing will accompany their old end, did not expect the last is still discreetly." Mention fast sowing, familiar friends know, its simple and convenient peer-to-peer technology, make watch become so easy, its rich incomparable content, make the vast number of netizens difficult to move out of sight. But in any case to meet user needs, no matter how to play the edge, with pirated and unconventional content as the main, its final end is always so similar. It is the old saying in China: "Do you often walk along the river, where there is no wet shoes?"

In fact, the shoes wet does not matter, the key is how to go after the road.

The fast-seeding is only representative, the video software and the industry is still chaotic. The rapid broadcast of the gun, announced the shutdown of the server and forced transformation, just video industry iceberg. This leads to the chaos of the entire video software and industry. China's video market is extremely large, a variety of film and television content is mixed, which also gave the same as the fast-seeding Peer-to-peer video playback software breeding soil. But no matter what the past, it is no doubt that the future strengthening of regulatory efforts, this regulation is precisely the video industry urgently needed. This requires the previous use of pirated and unconventional content as bait video software and Web sites need to adjust the operation and development ideas. If you follow the old road, "quick money" may not earn, but the sewer capsized.

Smashing money to buy a genuine, is tantamount to suicide. The announcement of the fast-sowing website mentions that 100 million yuan will be thrown for the purchase of genuine copyright and the strengthening of original content input. This seems to be a "straighten out" performance, but for the million-dollar episode of film and television drama content and the rise of micro-films and micro-programs, and so on, this 100 million yuan can do? When the market competition is fierce, the coping strategy should be to excavate the blue sea in the Red Sea rather than knowing that the Red Sea is going to jump in. If you really put 100 million yuan into the whole, just to buy some authentic film and television dramas, and those with Tencent, Baidu, Sohu and other giants backed by the video site, it is tantamount to a drop in the bucket, is in suicide.

Video software needs to change ideas, divergent thinking. If the previous mention of video software, we may blurt out, such as Super Jie Ba 3000, RealPlayer, Storm audio and video, Thunder look, fast seeding and so on. But now looking back, some video-playback software seems to have faded out of sight. Storm audio and video and thunder see also more or less according to the market environment and user needs, made a different adjustment. The fast-seeding adjustment is very small, which is why the announcement of the rapid broadcast shutdown of the server, ready to start a transformation, the public and media attention to the reasons. Except for the welfare of the otaku, a lot of things may change.

Since the rapid seeding has been the role of technology innovation and subversion, whether it should be in the transition, the transformation of ideas divergent thinking, to seek a sensible way?

1, the use of technical advantages, occupy the commanding heights of the market. The biggest advantage of fast seeding may be its strong peer-to-peer technology, the previous video needs to download n many things, or do a lot of preparatory work, the last to watch. And the fast seeding simplifies it to the point open resources, waits for a few minutes, directly buffers and watches. From this point of view, help users save a lot of time. For a player, product and technology advantage is the beginning of a good beginning, the fast seeding should increase the input of the research and development team, the technical advantages to maintain, so as to ensure that the video site hit the full time, they can occupy a place.

2, content can be more diverse, do not exclude the introduction of cooperation mechanism. Now the main resources on the fast seeding focus on movies, TV dramas and entertainment, and so on, which is what most viewers love to see. In fact, in addition, more diverse content can be introduced. In addition to film and television dramas, many educational content, such as open classes, training subjects, skills courses can be introduced, through the form of video display. Domestic and foreign have a lot of educational content of the clicks are not low, like "some of the history of the Cow history class", "some of the most moving documentary" and other playback volume. And through the infiltration of the field of education, the future of rapid broadcasting is entirely likely to generate benefits.

3, soft and hard collocation, development is not tired. Everyone in jest always love to say a word, "men and women collocation, work not tired." In fact, it embodies the important relationship between resource combination and configuration. For fast seeding, the playback software has matured, it is not impossible to rely on software to extend to hardware. The advent of the fast-sowing box, I am afraid, is more. Now the industry has a video box, millet box, a variety of boxes more and more, with a box to the organic combination of their products, so that it plays an important role, which is a good choice.

In fact, many areas of China's Internet development so far, "chaos, no clear direction, see money" is the most people used to describe the video industry keyword. We all know that the video industry is vibrant, the user is big, the attention is high, is the model of attention economy. But no one has found a real, appropriate profit model and profit point. Even those that are already on the market, it is hard to guarantee that prices will always be "bullish".

Earlier, a lot of video company friends to talk to me, hoping to get good idea in communication, looking for the future road. In fact, there is a special word fire, called "public", that is, public financing or mass financing to do things. After a lot of internet companies and products, may be more open, with public planning or mass planning to help enterprises, I will sum up for the "public conspiracy." If you are also concerned about the video industry, the video software or video site have to say, you can pass the micro-letter ksms2046 to me message. Not limited to the video industry, any ideas related to the Internet, as long as I know, will be as far as possible to help everyone to pass to the relevant business owners there. A lot of people, perhaps your proposal may affect the future direction of the company or product, if the company appreciated or fancy, tomorrow you will likely go to the company.

Hope that the transformation of the fast seeding do not let the otaku heart broken, hope that the video industry to find their own direction as soon as possible, do not go all the way to the West aimlessly.