Fast taxi announced the cooperation with Jeep professional manufacturer Jeep

Source: Internet
Author: User
Keywords Fast taxi Jeep
Tags booking instant integrated integrated marketing internet internet + internet companies market

Recently, fast taxi announced the cooperation with Jeep professional manufacturer Jeep in Lhasa to open a three-month "Lhasa Sunderland" activities. Jeep brand three professional SUV (Wrangler, Grand Cherokee and free light) will also be coming out in downtown Lhasa, free shuttle service by quick taxi booking or instant car users. This is also the first O2O integrated marketing campaign for mobile Internet companies and car brands on the Tibetan Plateau.

The current event, "Fast Taxi and Jeep Transferring Mountains and Transfers to Lhasa," officially started on July 23 and the whole event will last for nearly three months. During this period, both Lhasa locals and tourists, as long as the taxi driver is available in downtown Lhasa can participate.

Specific activities in two forms: 1, through the fast taxi points Mall with 100 points to redeem the next day car places, after the user redemption, fast taxi staff will confirm with the user the next day's car time and Location, send a direct free shuttle bus service; 2, in downtown Lhasa directly by taxi taxi, will also have the opportunity to receive free shuttle.

It is understood that the user can get a taxi by fast taxi each time you can get at least 100 points, which means that even for new users, you only need to quickly hit a car can be redeemed for a free car transfer opportunities, the threshold is very low. However, due to the large number of people participating in the redemption, the redemption now takes the form of car booking for the second day only, and each user can only participate once a day and up to twice a month.

Song Hongwei, vice president of fast taxi operations, introduced this year is the year of the Tibetan Year of the Horse turning mountain, the Lhasa to turn mountain people particularly large; and is currently in the peak tourist season in Lhasa. So fast taxi and Jeep launched the "Lhasa" activities for the right time. Fast taxi hoping to make more people feel the convenience of the mobile Internet; and Jeep also hopes to take this activity so that more consumers feel "only the road conditions, is the real SUV," the charm.

To this industry said that as the largest intelligent travel platform, fast taxi before the car manufacturers with many brands have had many successful cooperation cases, including both the elderly car, pregnant women car and other public welfare activities, but also auto show delivery, the new car Test drive and other marketing activities. The "Lhasa Synagogue" jointly launched with Jeep has provided new ideas for the expansion of O2O in the automotive field.

As the largest intelligent travel platform in China, the fast taxi hit the market in Lhasa on March 31 this year. As a result, the fast taxi has become the only taxi software stationed in Lhasa and the only one covering all the capital cities of the country. According to Analysys International this week just released the Q2 2014 Q2 taxi app market monitoring report shows that as of June 30, fast taxi covering 306 cities nationwide, and with 53.57% market share in the industry one.

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