Fast taxi second quarter market share of 53.57%

DoNews, July 21 News Analysys International recently released the second quarter of 2014 China's taxi APP quarterly monitoring report data show that as of June 2014, China's taxi APP accumulated account size of 130 million, of which fast Taxi accounted for 53.57% of the domestic taxi market share of the first, Didi taxi to 45.56% of the proportion of the second.

Data show that as of the second quarter of 2014, fast taxi covering 306 cities, dropping a taxi covering 178 cities. In the second quarter, active taxi users with fast taxi started 6.7 times per capita.

In May, the fast taxi and the drop-by-taxi stopped the cash subsidy to the passenger terminal. According to Analysys' analysis, there was a widespread use of taxi software due to high cash subsidy. After the subsidy was canceled, some users There is a certain loss, while the other part is itself a more demand for taxi users, the emergence of taxi software for this part of the user has provided a convenience, the cancellation of cash subsidies for this part of the user will not be great, and these users Is expected to become a loyal taxi user software, this part of the user's analysis and management more valuable.

With the gradual increase of the value of taxi APP platform, it is conducive to manufacturers' business expansion and marketing based on taxi APP platform in various fields such as quick taxis combined with their own user credit system, establishment of integral shopping mall, cooperation with numerous businesses, Through the redemption of points to expand the service life O2O marketing market, and partners to achieve multi-win-win situation.

Analysys analysis that from the service point of view, taxi software through in-depth development of services, the future will be used as a car entrance, to provide users with multiple modes of travel services, taxi APP market showing the depth of development. At this stage, in addition to the business model that manufacturers have already expanded, they have started to take taxi service as the core to further derive more car service.

At present, the fast taxi has taken the lead in taking the lead. Its No.1 car locates high-end users and provides car service for it. Now it has opened up 8 cities including Beijing and Shanghai and will soon take advantage of its already established brand advantage and taxi APP traffic advantages, the rapid expansion of the number one car service.