"Faster, higher, stronger" is a familiar Olympic motto.

while in the national spotlight of the London Olympics , the electricity dealer price war also uphold the "more tragic, lower price, more comprehensive" spirit. Last month, the Jingdong mall CEO Liu claimed to be in the second half of the year to set off the "most brutal" price war, the days of the cat, Gome, when given a strong comeback. Yesterday, the suning easy to buy in the second half of the media briefing, claiming that it will be in the second half of the 1 billion yuan to set aside funds to launch a "more brutal" electricity price war.

More tragic

Suning easy to buy start super 0 yuan to buy

At yesterday's briefing, Li Bin, an executive vice president of Suning, said that the price war with Suning easy to buy the three anniversary as an opportunity to set aside 1 billion yuan in August into the "1 billion red envelopes every day", "The birthday of the explosion money every day" and "0 yuan to buy" the three major activities. "This time a total of 10,000 products involved in the event, including the red envelope winning rate of 100%," 0 yuan purchase "will continue for 6 days. "Li bin introduced, Suning easy to buy this time regardless is to let the range, or let the scope, all reached the history."

Chongqing Suning easy to buy E-commerce Co., Ltd. Planning Minister Zenkos revealed, "price war will become the normal sales of electricity dealers, Suning also continues to ensure that the channel products absolute price advantage." ”

More comprehensive

First-line Online price unification

Suning easy to buy this time also disclosed a message, is now starting to push the line under the product price unification.

The reporter learned that at present, Suning has been the first to launch the Beijing strategy. According to Suning appliances (002024, shares bar) north China, executive vice President Hounron Introduction, the core of the Beijing strategy, it involves line online under the same price sales. From the middle of August, Suning appliance in Beijing's offline stores will be the first to start 3C products online under the same price promotion. This strategy is interpreted by the industry as Suning to the Jingdong Mall launched a major attack: Beijing is the largest electricity market in China, is also the lair of Jingdong Mall. Therefore, Suning easy to buy the purpose is very obvious, is to let Jing East as Awn in back, Thorn.

"Beijing Raiders as a national pilot, the next will form a system line under the coordinated business model, in the late succession to Shanghai, Guangzhou, Shenzhen, Chongqing and other regions to replicate." "Suning Electric appliance Vice Chairman Weimin yesterday told the newspaper reporter, Chongqing region next year or will usher in the price of products synchronized.

Lower price

Gome says there is no minimum only lower

From offline to online, Gome has been regarded as one of the most powerful competitors of suning appliance. Yesterday, the commercial news reporter called Gome Online Mall related responsible person, the person in charge said: "No matter how much they start promotional efforts, no matter how their price drop, our online shopping mall product prices always adhere to the lowest." ”

"Even if do not do any activity, Gome Mall's product price is also lower than the full net market price 5%~15%." "Gome Online mall general manager Handepeng yesterday told the newspaper reporter," we will not specifically for suning adjustment prices, we are for the whole industry, as long as there is any one mall price is lower than us, we will immediately cut the price of products, until the net lowest. ”

It is interesting to ponder that, just last night, Gome Online mall began to start a three-day special event. On the activity product price list, the reporter saw a well-known brand digital camera even played a less than 300 yuan price.

News depth

The price war is meant to repaying competitors

"The main intention of the price war is to make the purchase of the 1 billion yuan more expensive," he said. "By this means, quickly repaying some incompetent competitors, so as to gain a greater market share in the field of electrical business." Lu Xianbo, deputy director of the Market Economics Institute of the Development Research Center of the State Council, said yesterday in an interview with a commercial newspaper. For suning push line under the product Price synchronization action, the land edge Wave said not optimistic: "Jingdong, Cat and other a series of competitors will continue to give a lower price, so that Suning's line under the shop is also pulled into the loss." ”

In his view, the main reason for this year's electricity price war is that the competition between the electric dealers has already entered the white-hot, but there is no more effective and immediate means of competition, so the major electric power companies can only choose the price war and the most primitive way to compete for the market.

"According to incomplete statistics, only in the May-June this year, the electric business bosses for the price war investment has been as much as 7 billion yuan." "Senior household appliance industry expert Liang also said in an interview, electric dealer price war is expected to continue, until a power provider because of the loss of the marginalized, leaving only for example, Beijing East, Suning easy to buy, when the big electric dealers, when the price war to avoid becoming the main means of sales promotion.