Faye Wong "One vote hard to find" marketing such as suicide industry said its image damaged

Wang Fei completes the last concert in Beijing (data map) The Legal Evening News November 9 reported November 6, last Saturday, the Tin Hau Faye Wong tour Beijing station ended. Even 5 games, no publicity, double fares, this is the most obvious feature of Faye Wong Tour.　　This series of rare phenomenon, let Faye Wong's comeback tour appears "unusual".　　This series of "anomalies", but also let insiders worry: Faye Wong for many years to hit the brand losses.　　Extraordinary ticket difficult to buy the field "one vote difficult" is the marketing means "one vote is difficult" is the absolute theme of Faye Wong Beijing concert, 5 concerts again and again in the replication of this situation.　　The process of creating this theme is generally as follows: After the news of Faye Wong's singing, first spread Faye Wong received "6.5 million yuan a song pay" news, and then to raise the concert fares, and then claimed that in 0 propaganda online selling tickets have almost sold out, resulting in Faye Wong comeback "one vote difficult" virtual, and then appear the yellow cattle speculation ticket, double fares. Ordinary Concert ox tickets will be much lower than the nominal value.　　This time, there is no ticket to buy fans, want to buy cheap tickets from the ox is impossible. However, the reporter learned through the interview, seemingly popular ticket sales, in many people in the industry, is actually Faye Wong touring team a marketing tool.　　It turns out that this marketing approach has been a huge success in business.　　To make the last bucket of golden days to become a "pawn" senior Entertainment planner Tianjin that the reason for this is that the organizers and the yellow cattle collusion, driving up the fares, which is actually a "suicide marketing model", Faye Wong transformed into a business tool "chess", which means that Faye Wong is eager to Amoy in the mainland market to the last bucket of gold. Tianjin that this kind of marketing way is unconventional marketing, in the entertainment marketing is relatively rare, in the General concert marketing, called "Ox-style marketing."　　This is the first time that a group like Faye Wong Tour team has been able to operate in a very high-profile way, with a truly organized, purposeful, strategic and tactical application. This general performer will not be easy to use, because it is a double-edged sword, on the one hand may have good business benefits, but also prone to rebound. "Like ' 36" in the ' Go for ', is the last resort, this recruit is not defeated, is defeated, no way to make.　　"Tianjin said. Tianjin said that the Faye Wong team's marketing can be said to be just right, but not worth the candle.　　Just right because of the real business surplus, but Faye Wong this brand completely transformed into a business pronoun, Faye Wong from then on is not simply an entertainer, and become a commercial symbol, her brand is a complete injury, completely outweigh the gains. Extraordinary tickets too expensive tickets fired sky-high tour "open to the tea" senior performance Mr. Shanghu that Faye Wong's tour from the box office situation, quite successful, can be said for her full comeback launched the first gun. But the tour has a "comeback" stunt to support, but also created a box-office hotSituation。　　Undeniably, this is the organizer launched the marketing strategy, with a very high risk, coupled with the mainland concert fares high, after the cattle a fried, 10000 yuan to buy two tickets, is really sky-high tickets. So far, no singer has been able to do 10 concerts in the mainland (5 in Beijing and Shanghai). Not only did Faye Wong do it, but the ticket prices were sky-high.　　Mr Hu believes that this situation is bound to lead to side effects, in addition to the sky-high tickets, Faye Wong's brand, reputation, visibility once consumed, and even their own decades after the audience to pay the bill. "And conversely, only Faye Wong has the effect that other people may not be so bold to enable this high-risk marketing model." But the effect is short-lived.　　Mr. Hu said that for the performers, what they did was to turn the name of Faye into commercial value quickly, but it was damaging to Faye Wong's own brand. "But this is not the wish of Faye Wong herself, but a decision of the whole team." At this point Faye Wong is more passive.　　"Mr. Hu said. A staff member who participated in the publicity of Faye Wong's concert also confirmed to the reporter that the organizer is actually to "cashing", and that it will not be done next time. To be sure, this tour of the marketing approach, has given the next tour of the failure of the foreshadowing, so basically no next time.　　Like Faye Wong's song sings: elated but open to the tea hydroxyindole.　　Unusual and no publicity is carefully hyped Faye Wong is no longer "legendary" from the concert news release, to the concert officially held, in addition to the opening of a conference, the organizers have almost no more unsolicited press release of news and draft. This is the general concert organized, planned to the media to publish news, send a draft, organize research classes and other propaganda way.　　And even the publicity staff are temporary organizations, after the press conference, these people automatically dissolved.　　And the usual concert "media ticket" (generally 6-10), this time only two, only "work ticket." "We are also the organizers of the notice, if need to do publicity, they will contact us." I contacted the organizer of the people who have been with me in the mail contact, basically did not call.　　"A person who has been a concert advocate said to reporters. Entertainment Planner Tianjin that this is also the organizer of a marketing tool, thinking and director Zhang Yimou very similar. Many of Zhang Yimou's films are: the seemingly low-key high mode hype, nothing to say, the more do not say, the media, the public more want to know.　　The public's glimpse of selfish desires and the curiosity of the media has made it a natural concern. "The public's expectations are too high, the price is too high, including singing in the process of the sound of the song, Faye Wong Panic performance, resulting in Faye Wong from the ' God ' transition to ' people ', changed back to my Faye Wong, walked down the altar. In art and business, no one can be refined, choose to compromise business, Faye Wong is the same.　　"Tianjin said. Musicians Antunes even think that Faye Wong this time can not be a comeback, just take advantage of the market, and then come out to play aCircle, plainly is out to get some money.　　And she didn't have the embarrassment of the new book, she wouldn't be unclear.　　Note: The article refers to the "Chess Pieces", "open to the Tea", "Legend" and other songs for Faye Wong sing the link to Faye Wong Tour after the Beijing station, Faye Wong will be in November 19, 20, 26, 27, 28th to Shanghai, even run 5 concerts. January 2011 from 21 to 23rd, Faye Wong will hold 3 concerts in Taipei, and in March 2011, sing 5 songs in Hong Kong.