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Sohu vice president from the high level down the Shanyou, has joined the Web2.0 tide, created a video sharing site 酷6网. June 7 11 o'clock in the morning, 酷6网 chairman and CEO Shanyou, guest of Tencent Technology president of the club, and netizens to share the wonderful story of entrepreneurship.
Core point of view:
Ignorance: Creating a video-sharing website Cool 6, not knowing YouTube
When I was thinking about starting a business, I didn't know YouTube. I was really stupid, and later in the Alaex rankings to see a website rose very fast, then a look, we want to do things like them, and then increased self-confidence, almost the concept of the site in foreign countries to do very successful, that in the domestic can also be very successful. It's a big stimulus, a big positive boost for us.
To September 10 (2006) officially on the line, I have in the first echelon of all the video site is almost the last on-line, not too early, catch a late set, went to a piece of red Sea inside, found so many competitors, it is indeed a kind of state.
VC mainly look at two points
The 1th is this industry, the market is not big enough, he wants to choose a market now smaller than the future, and a big market.
Again, looking back, people are important. The enthusiasm of the entrepreneur itself, the investment of the career is very important. I think investors are starting to see the confidence and passion of our team and they are willing to put their money on us.
Cool 6 Profit model
The first word is to earn money together. We are the first one to be divided into a website with users. If the user uploads his work here, we will insert the advertisement in the back. I'll split the ad with the author, and I'll assign 10% to 50% of the advertising fee to the author.
The second model is creativity. We think of a soft ad that is implanted in your video. The combination of content and advertising works, spread on the network is very valuable.
Quality content is video sharing site survival at all
First, a large quantity, the second targeted to welcome the original author. These two points make our content somewhat different from others. Original works are divided into 10 times times more than other works.
Sales are particularly important
Starting from the start, there is a sales team on the first day. Some entrepreneurs are the first to have technology, and then sales. We have a sales team on the first day and a strong sales team. So this is why our site has revenue, and a lot of money to melt the site has not yet consciousness.
No connections, no startups.
Friends are very important, especially for entrepreneurs, when a person to entrepreneurial, you originally complacent, really entrepreneurial, you will find, in fact, you can do only 1% of things, there are 99% things you did not do, is that you do not have the ability to do, you do not have the resources of things. These 99% need someone to complement, your company's internal partners or friends outside the company or some of the industry's network, very important.
So a lot of young entrepreneurs today ask me, "What does it take to start a business?" One of the tips I give them is that you have enough connections? Do you have enough connections in the industry? If you don't have enough connections, it might be a dangerous thing to start a business.
Three elements of a successful team
A successful team has several more important factors, one is the ability of the leader himself. Second, the ability to find the right person to put in the right place, is the team matching problem. The third is the problem of enterprise culture. Corporate culture can greatly reduce the communication costs and transaction costs of people.
Never forget the noble in your career: Charles Zhang
I've met some of these noble things during every shift in my career. I think Charles Zhang is a very important one in my career.
First, he gave me the opportunity to enter Sohu in terms of human resources ... A year later, Charles Zhang gave me a doublea and gave a very good evaluation.
Second, in the transformation from the Director of human Resources to do the editor-in-chief, Charles Zhang said a word, I have been very moved, he said that all things are the results of management. Kevin can do a good job in human resources management, must be good news management.
3rd, when I left, Charles Zhang in my resignation notice inside wrote four words, I think, these four words let me very relieved, "retire".
to the entrepreneur.
The year's plan is winter
Su Dongpo: To be a great event, not only ability, but also perseverance.
Management experience: Tao and Surgery
In the Chinese speaking, doing things is preaching and surgery. MBA can say a lot of is teaching "art", teach you how to manage some method and skill. But to the back of the "Tao", you have to have a spiritual level of things, you have to have the ideological level of things, there is a power, to have the inner power to drive you where to go.
We obsessed to see MBA management skills, in fact, forget their original roots, our original root is in China's traditional culture of things.
I read the method is not the same as others, others just look, I am using the framework of the management of the structure to interpret.
I give the future of the professional ideal is to the Chinese national studies inside the thought as a fundamental, as the Tao, the modern enterprise management inside of the things as a combination to find the road of Chinese business management, and so I will be a professional trainer, specifically to share this aspect of things.