Feasibility analysis and operation thinking of local group purchase website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The internet is the most fire is the mode of group purchase, since the founder of Groupon, the Chinese mainland to follow the group buying site does not Chiu Yujia. Many of the more sensitive to the business model of personal owners are also involved. That in such a competitive situation, the group buying site can also give personal webmaster opportunity? Can personal webmaster still get a piece of the pie?

Efforts will certainly have a chance. For the current group buying mode, the webmaster can use the regional differentiation, product differentiation advantages into local group buying field. Then everyone said, now the major group buying sites have launched a number of regional group buying function, you have done them? At present, there is still a chance. What do you say? Here is the development of the current group buying industry to do some analysis:

First of all, the major group purchase site for different regions to launch the group buy products relatively single, a lot of products are Taobao or other shopping malls can be bought, to spell only the price advantage under group buying. Group buying users have a general ability to consume such products, and such products do not form the buying habits of group buying users. We know that the biggest bright spot of group buying is that he can make up for similar Taobao, Jingdong and other shopping malls can not provide life-service defects. If group buying is only a price, then the group buying mode will not be so valued by investors.

Secondly, the current capacity of the major group buying site can not directly control the local market. As you can see, there are only a few buying sites that have been invested. Whether the use of local branches or agents to join the operation of the way, for the current group purchase site itself, the development stage or the size of the user, do not have such conditions. So if you can get ahead of these group buying sites, there may still be a chance. And the premise is that we are in the city level can meet the ideal expectations of group buying bosses, they will enter.

Again, from the local group buying consumer's point of view, the group purchase site currently in addition to some big cities to promote catering, entertainment services, the public in other areas are only the price advantage, and the lack of other characteristics of the product. Some users are more in need of some local businesses, store discounts, for these needs, large group buying site can not meet their. Local group buying site just make up for these deficiencies, the use of local geographical advantages, actively contact local businesses, shopkeepers, the introduction of local characteristics of the group buy products and services, this is a good deal.

How does the station long run the local group buying website? Where are the outlets for local group buying sites? This, too, is a simple analysis.

In conjunction with the local community forum, this is the best course of development for the time being. Can serve as the local community function supplement, but also can bring the direct benefit to the website, and buys the organization to be very easy, can buy the project cost and the risk control to the lowest. Now there are many local communities such as the Zhengzhou Forum, Changzhou Dragon Lane and other well-known local communities are in the main push local group buying, the effect should be seen.

For the webmaster who does not have local community forum resources, the independent development of group buying site will need some means of operation promotion. For group buying this can be the fastest time to establish a capital chain model, of course, should be put into a certain line under the rapid development of resources. Office sweeping buildings, local QQ group acquisitions, the shot is not vague. Products and services need to spend a lot of time and energy to talk about, foot therapy, bathing, diet, building materials, whether it is fast consumer goods or less demand for services, should be mastered some resources. Believe that these businesses are very willing to get your hands on the prospective customers.

When our group buying site to make brand awareness, the number of users to reach a certain degree, you still afraid there is no way out? Whether it is to set up their own small group purchase operations or sell it to other group buying site big guy, I believe that is a good choice. In general, local group buying site is not the technology, nor talent, to fight the local webmaster groups in the pioneers, the executor, to fight more is the operation promotion. Users have needs, business needs, the mode is to go through, sitting in front of the computer to copy and paste will be able to make a lot of money the era has ended, more webmaster should go out, should be the real use of the Internet to serve the vast number of netizens, so as to achieve the value of webmaster, this is the author of

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