Feasibility plan for Electronic magazine Channel

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

More and more network users ' potential consumption power is the impetus of the development of electronic magazines. China Internet Network Information Center (CNNIC) released the 20th China Internet Development Statistics report shows: As of June 30, 2007, the total number of Chinese Internet users have reached 162 million, and still at 100 people per minute growth. Based on the network distribution of electronic magazines, built on such a rich market resources, its development prospects can not be underestimated.

Introduction to Electronic Magazine

E-Magazine is an information age product that combines text, pictures, Flash animations, audio, video, games, and even 3D effects. It not only inherits the rich content of the traditional media, but also integrates the advantages of flexible, interactive, low-cost and fast propagation, which is developing with a desire to replace the traditional magazine.

II. Market Environment Analysis

2.1 Policy environment is lax, administrative intervention is less. Because it does not involve the content of news, digital publication does not involve issue, and it is more open in content and copyright.

2.2 With the Chinese Internet process, the electronic magazine has developed to the third generation, which is now the multimedia magazine, its manifestation is similar to the traditional magazine, completely aimed at the network multimedia characteristics and network audience habits developed.

2.3 Now the network is laying more and more widely, the airport, hotels, public places can easily access the Internet, portable computer prices are getting lower and wider application. Due to the convenience of terminals and lines, the Internet is extremely convenient, forming a barrier-free distribution channels. In this way, the electronic magazine will eventually become more and more popular and convenient, showing the trend of the magazine network.

Iii. Characteristics of electronic magazines

3.1 Manifestations

Originally rich and wonderful content combined with Flash animation, audio, video, 3D special effects, such as multimedia information technology packaging, the expression of free and flexible, rich reading environment to give people with a strong sensory experience.

3.2 Production and distribution costs

Electronic magazines do not involve printing, and the network as a media, saving large printing and distribution costs. E-magazine Reading is entirely voluntary reading, avoiding the embarrassment that traditional propaganda is expensive to print and pass on to readers without being read.

3.3 Release Speed

Network as the media, can be the first time readers read, to ensure the timeliness of the fast. and the online reading function is now perfect, the reader does not even need to download, open the browser can realize online reading.

3.4 Circulation

Now and Sina, NetEase, MSN, zcom, Xplus and other domestic dozens of large electronic magazine distribution platform to reach an agreement, such as the issue does not intend to set its membership within the publication of the exclusive publication, you can rely on the major electronic magazine platform, such as the strength of a series of measures to promote, the same cost Can be tens of thousands of times times the circulation of paper media.

3.5 Distribution Mode

At present, electronic magazines mainly through a dedicated Peer-to-peer platform for downloading subscriptions. Peer-to-peer is characterized by the more people download, the faster, so that the cost of file distribution is approaching zero. Tens of thousands of words and hundreds of copies of an electronic magazine after the creation of space only a few 10 trillion, readers can easily click to achieve online reading, but also in a few minutes download completed collection.

Iv. Feasibility Analysis

4.1 Purpose of publication

If the choice of exclusive distribution, only to members open, that is, enrich the content of the site, but also to become a member enjoyed a privilege, embodies the distinguished status as a member of our company.

If you choose a wide range of all-round promotion, many readers will be through the magazine Link to the website, to the electronic magazine's love into the site's attention, electronic periodicals can become our website an effective promotional tool.

4.1.2

Using the flexibility, interactivity and appeal of electronic magazines, the journal can become an effective means of conveying information to members, the recent activities, all of which can be used to pass the first time to the members, the periodical part of the content can be sent to members, such as travel notes, and even cover people can use members, Donkey friends and other unsolicited photos, fully embodies the interactive electronic magazine, mobilizing the enthusiasm of members to promote the participation of all people.

4.2 Reader feedback, market research

Electronic journals are available for market research. Many companies spend a large amount of money each year on product market research to ensure that they are unbeaten in the competition. And often low-cost surveys, such as those placed on the web, are rarely used because of a lack of interest.

At this time, the advantages of electronic magazine can be fully played, the use of flash in the powerful data transmission functions, readers can read the entire electronic journal, with the loyalty bonus, random draw and other activities, to maintain a happy mood completed the last page of the questionnaire survey.

4.3 Advertising

E-Magazine advertising performance is unmatched by other media, so that product characteristics are very adequate. General portal advertising and traditional magazines can not be done. The electronic magazine advertisement interference degree is small, the arrival rate is extremely high.

In the guarantee of a huge amount of download at the same time, our members are with a high consumption capacity of the crowd, is The Advertiser's heart ideal audience groups, so that we advertise the delivery of more targeted and accurate.

Many soft advertisements can use the electronic magazine flexible manifestation to let the reader also imperceptibly accept this product when reading, guaranteed the advertisement value.

V. Our advantages

5.1 Editorial Planning

Research into existing electronic journals found that most electronic magazines do not have the media resources and professional management capabilities. This is the opportunity for us to enter.

With our rich information resources and sophisticated editing system, in the "content of the King" Information age can more easily grasp the hot spots, to attract more audiences.

5.2 Design and production

The brand-new reading form and the brand-new network dissemination way, is the electronic magazine attracts the audience's biggest selling point. The current electronic magazine is mainly aimed at young audiences, positioning almost coincide with the current traditional consumer magazines. But electronic magazines, instead of simply moving the content of traditional media online, translate it into a more comprehensive, disruptive audio-visual experience. The contents of the magazine are presented dynamically through the application of multimedia information technology, and the audience is more likely to realize the interaction with the magazine. This is certainly attractive to young people. Therefore, for electronic magazines, even in the "content of the King" in the information age, to attract audiences is not only the content of the magazine, its manifestation also plays a pivotal role. We have experienced electronic magazine designers, in the grasp of the current technology, to ensure that the technology is constantly updated and developed, at any time to join a variety of new technology elements to ensure the sustainable development of electronic periodicals.

5.3 Distribution Channels

Our millions of members with high loyalty have ensured the value of the electronic periodicals, and we have a friendly cooperative relationship with Sina, NetEase, MSN, zcom, Xplus and other domestic large electronic magazine distribution platforms, which lays a solid foundation for the market operation of electronic periodicals in the future.

Reprint please specify the Source: Yunnan Network Marketing http://www.playw3c.com