February Refrigerator Market Report shows the Haier refrigerator with one to four strong leader

Recently, the Internet Consumer Research Center released a "February 2013 China Refrigerator Market Analysis Report", the report through a multi-angle of research and analysis, the February consumer for the refrigerator products of concern. Among them, Haier refrigerator to 37.3% of the attention of the proportion of the monthly pay attention to the brand title, continue to lead the industry, the most worth mentioning is that Haier 37.3% of the concern ratio of more than two to five of the concern ratio of the sum, to the absolute leading edge of the refrigerator industry market. Reporter learned that in the increasingly diverse user needs and personalized today, whether to meet the user's relatively demanding needs, has become the brand in today's fierce market competition to win the key factors. Haier Refrigerator's concern is not only twice times more than the second, but more than two or three, expected the proportion of the concern, the data is not only the Haier refrigerator market performance affirmation, but also fully reflects its excellent user reputation and market sales performance. In a large store in the city, reporter met come to buy a refrigerator, Ms. Zhang, she to the reporter expressed her own to choose the standard refrigerator: "First of all must be no frost, so the use of more convenient, fresh-keeping function is good, health is very important, in addition I prefer the appearance of fashion a little, In the kitchen can create a better atmosphere. "Ms. Wang said, the home of the old refrigerator just eliminated, was fed up with the previous refrigerator frost trouble, the friend recommended Haier refrigerator, she deliberately come to see." According to the sales staff, Haier brand launched two doors, three, the door, six doors, such as a full range of frost-free refrigerators are favored by consumers, "Now consumers buy refrigerators are basically looking for the frost-free refrigerator, Haier because of its high quality without frost experience, and is recognized as a big brand, there is protection, So pay attention to its consumers most, "the salesman told reporters, many consumers are in the network above the Haier refrigerator, and then to the physical store to choose to buy, it can be seen that a good user reputation for the brand and product image played an important role. In the absence of frost led by Haier more and more people are sought after, Haier refrigerator also with continuous innovation products into more families. Haier's latest launch of the Venetian Open series of refrigerators, for example, the product uses the industry-leading 3D stereo surround wind technology, to ensure a rapid and uniform refrigerator refrigeration, to eliminate the possibility of the refrigerator frosting, at the same time to achieve "wind cold not dry", improve the food preservation effect. In addition, the application of its frequency conversion technology so that the refrigerator has won the leading industry mute, energy-saving effect. It is the excellent product quality supported by these leading technologies, which ensures the user experience of high quality. Industry experts say, is to meet the needs of the leading products laid the Haier refrigerator market leader. Survey data show that there are 60% consumers in the selection of refrigerators will be the choice of Haier frost-free refrigerator. And in the global market, Haier Refrigerator has become the focus of people to buy. According to the latest Euromonitor data, Haier Refrigerator to 14.8% of the brand retail share for the fifth time the world's first.