FedEx "China Heart" pressure: annual throughput is estimated to be less than 1/3

Long before the launch, the industry feared that the downturn in the international freight industry would have an impact on FedEx's new Asia-Pacific hub.　　Now, such fears may become reality.　　According to Guangzhou Baiyun International Airport Co., Ltd. (hereinafter referred to as "Baiyun Airport") this month 19th, the shareholder meeting news, the FedEx is expected this year at the Baiyun Airport Asia-Pacific Transshipment Center can only achieve about 200,000 tons of mail volume, less than the original estimate of One-third.　　Earlier, FedEx China's president vice-president has publicly said that the east of the Baiyun airport in the eastern runway Transshipment Center daily cargo throughput can reach 1800 tons, the full year of mail throughput of 600,000 to 800,000 tons. FedEx Asia-Pacific Operation Center Project since its inception, because of its strategic significance was placed high hopes, but also by FedEx as a "Chinese heart."　　Now this heart once again let the industry focus on FedEx's China strategy. Industry insiders point out that FedEx is bent on winning the Chinese market, starting last year at the risk of detonating price war, the industry outrage, a series of sharp price cuts.　　The Asia-Pacific transshipment Centre should have been expected to add to China's strategy, but the current situation is not optimistic.　　June 26, FedEx China to reporters that the Asia-Pacific Transshipment Center is to meet the needs of Asian market development in the next 30 years, the short-term results will not affect its judgment on the Chinese market.　　Unexpected lows at the conference, the News of the FedEx Asia-Pacific Transshipment Center was surprising, and the actual performance of its shipments was far from ideal as had been expected. Lu Guanglin, chairman of Baiyun Airport, said at the meeting that FedEx has been executing 136 flights a week since it was officially opened this year February 6. From February to April, Express and ordinary cargo business volume reached 52,000 tons and more than 400 tons, accounting for the Baiyun Airport cargo throughput of 25%.　　Although this year will still be able to bring the Baiyun Airport 60 million yuan of revenue, but it is expected to reach the annual volume of only about 200,000 tons, less than the estimated One-third. Since FedEx announced the new Asia-Pacific Transshipment Center in Guangzhou, the industry has shown a strong interest in the amount of postage it can bring.　　Baiyun Airport International Air Cargo Center's strategic position has also been greatly enhanced.　　FedEx China Enterprise Communications Department Zhou Yalin to reporters that the new Baiyun airport in the Asia-Pacific hub in the scale is originally located in the Subic B. three times times, the capacity of the package per hour is the past twice times.　　At the beginning of February this year, FedEx officially moved the operations of the Asia-Pacific Transshipment Center from Subic B. in the Philippines to Baiyun International Airport in Guangzhou. It is understood that FedEx to the new transfer center positioning for the hub-type international air Courier Operation Center.　　Center in accordance with the different whereabouts of goods from around the world to unload, sorting and installed, centralized flights and cargo distribution. At the beginning of the launch, FedEx quoted the China Development Commission, the United States Campbell-Hill Aviation Organization of the forecast, said that by 2010, Baiyun Airport AsiaThe transshipment center will bring the annual output of 13.1 billion dollars and 113,000 jobs to South China.　　By 2020, it will bring 63 billion of dollars of direct economic benefits to the mainland.　　It is on the basis of such high expectations that FedEx and industry agencies believe that the new Asia-Pacific Transshipment Center's annual mail throughput can reach 600,000 to 800,000 tons, the new transshipment center has been crowned with the "Chinese Heart" title. "In the current economic environment, FedEx to the new transshipment center is indeed a bit high expectations." Most of its judgments about Asia-Pacific and China's markets are accurate, but they need to survive the current downturn.　　"Former FedEx senior, now a large foreign express company senior Personage pointed out. In fact, long before the launch of FedEx New transshipment Center, the industry is not optimistic about the performance of the transit center in the short term, the senior personage said: "The economic crisis spread to the world, international trade shrank, the international freight industry also followed a sharp decline." At this time the new transshipment center is untimely. However, the future of the market is there, the first place to occupy the site is a strategy, but the early days are more difficult. "It is understood that in the new FedEx Operation Center Trial, the international freight industry by the impact of the economic crisis has been shown." At that time, the freight volume had been high at the top of the five airports in the Pearl River Delta, and the postal throughput of Hong Kong International airport had declined.　　Cathay has also applied for the postponement of a new cargo terminal at Hong Kong airport, taking into account slowing market demand. Double pressure in the depressed economic environment, FedEx's commitment to the new transshipment center lies in the layout of its China strategy.　　At present, with the International express giants have in-depth domestic, transfer Strategy Center, FedEx in the increasingly competitive Chinese market is facing the double pressure from domestic foreign capital. The people said that winning the Chinese market is FedEx's expectations for many years. From 1984 through the operation of agents, by 1995 officially into China, FedEx in China step-by-step.　　Vice-President, China's chief executive, has repeatedly called it "the fastest-growing and most promising area of business" when evaluating the Chinese market in public. "To put the new transshipment center in Guangzhou, on the one hand, because of China's strategic considerations, on the other hand, to meet competition needs." "The person said.　　His "competition" refers to FedEx's old rival ups and DHL, respectively, in Shenzhen and Hong Kong's Asian transshipment centers. It is understood that ups in Shenzhen's Asian transshipment Center is expected to be completed next year. Like FedEx, UPS has relocated its original Asian transshipment center in the Philippines to the Pearl River Delta.　　DHL, on the other hand, has placed Central Asia's hub in Hong Kong.　　With two equally powerful rivals, FedEx seems to be developing smoothly.　　FedEx in the first quarter of 2009 reported that the number of domestic shipments of its Chinese market increased by 10% year-on-year. The industry has a view that the rapid growth of the FedEx market in China, largely due to its sharp price reduction. Last year, FedEx moreSlashed prices, particularly in the last June. Public data show that many of its routes fell more than 40%, the domestic express ticket volume compared to the rapid increase before the price of 4 times times, the average per express prices reduced by about 100 yuan. FedEx for this back on the "Price butcher" infamy.　　In this respect, Zhou Yalin said that the FedEx Price is integrated with the development trend of the Chinese market and customer feedback and developed, adjusted through the market research and customer feedback analysis. In response to the current situation of the Asia-Pacific Transshipment Center, June 26, FedEx China to reporters that the Asia-Pacific Transshipment Center is to meet the needs of the Asian market in the next 30 years, the short-term downturn will not affect its Chinese market strategy.