Feedsky first push topic advertising blog try to be profitable

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From the birth of the blog to now, how to help bloggers to earn money, has been a hot topic in the industry discussion, during which many people tried various methods, and ultimately there is no perfect solution.

Recently, the domestic famous feed (fly, classified RSS output) custodian Feedsky, the first launch of the "topic ads", to the blogger how to profit brought a new way of thinking and ways.

The so-called topic advertisement is a new advertising model that REVIEWME, a new American company, first tried last year. On this platform, the blogger is free to choose the topic, and his knowledge and understanding of the topic published to the blog, as long as the article to add Ads link, you can get the benefit. This combination of blog writing of implantable marketing once launched, on the big blog owners praise, many bloggers have joined the REVIEWME platform, began to write blog to gain the road.

"The REVIEWME system doesn't support Chinese blogs, so we decided to do it at home," he said. Lu Xinchin, president of Feedsky company, said.

However, to enter the topic of the advertising market, we must solve several problems:

The first is the pricing problem, how to accurately determine the impact of the blog, and determine a reasonable price, is to provide service providers face the first problem. Second, how to track the effectiveness of advertising, to give advertisers a credible data is a service provider facing another problem.

Feedsky This launch of the topic of advertising to solve the above two problems.

On the pricing system, Feedsky's own feed management and data mining in the subscription, it is in the evaluation of the impact of the blog has a natural advantage. And at present Feedsky also widely and Google, Alexa and other service providers, through the technical interface, to obtain the PR value of the blog, blog rankings, included numbers, backlinks and other data, so as to judge the influence of the blog, and finally set the price. The current price range is 30 yuan ~200 yuan.

followed by the tracking system, Feedsky through the Feed and blog page data Mining and data tracking, to continuously judge the impact of the blog, and embodied in the Feedsky mechanism. The quality of the main content of the blog will directly affect its influence index and final pricing, which is also the best way to promote the quality of the main content of the blog.

Then there is human intervention, although Feedsky has its own technical advantages and algorithmic advantages. However, in reference to national conditions, still use a small number of human intervention, to carry out control. This is the best protection for both bloggers and advertisers.

Finally, a variety of payment methods, Feedsky, including Alipay, the major online banking and other means of payment, so that the first time to gain the blogger.

It is reported that there are nearly 2000 bloggers to participate in the topic of advertising, the first two commercial ads have been launched, there has been a blog owner to participate in the launch and gain.