Feel the "cottage" word and product design

Recently, many of my friends have entered Taobao, chatted with friends, the topic is mostly, how Taobao will be so disappointing, the basic can not come out what decent products, and even often will be Taobao's new product Lei to. In particular, the experience of Alipay, it is often the mood of people collapsed to the extreme, this is also on Twitter, can often see, do not believe you can realtime-search Alipay.

The beginning also said that or not Hangzhou, the most cattle http://www.aliyun.com/zixun/aggregation/7324.html "> Internet practitioners or in Beijing, then think about it, this is certainly not the most fundamental problem , The most root, or "cottage" word.

Taobao from the birth of the first day, is a cottage "ebay" website, this blog, not to criticize the domestic cottage mode, that you can write a book; just want to explore the "cottage" on the product design influences.

After my observation, I found out that whenever a product with a "cottage" is detached, there is a fatal law that goes beyond the rivalry of the original cottage and there is no way to design any decent product.

for example:

Windows was originally a cottage mac, beyond the mac sales, became the world's first popular operating system.
After the windows design revision can be extremely confused, from Me, to XP, to Vista, are basically rubbish system, each listing will bring a lot of user complaints, and many negative reports of professional media, which A phenomenon that peaked in the Vista era.
But then the mac experience began to overtake, Jobs keynote when the basic is completely open ridicule Vista, but it is also windows turn.
So windows 7 began a large number of "cottage" mac OS experience, the most obvious than the default dock system it. 7 great success, users, the media unanimously praised the windows become simple, easy to use. 7 product designers, also said in an interview openly, really a lot of reference mac experience design.
Microsoft for 7, happy for a while, but still can not enjoy. Because of Apple's innovative iOS, win mobile has been completely beyond a few years to a certain extent.

I think the problem lies in this, the cottage is indeed very effective in the short term, but in the long run, your blood will no longer flow "innovation" the most essential designer of the designer, when faced with rival epoch-making innovative products, Microsoft Such a giant also seems so weak and vulnerable.

As I expected, Windows phone 7 really is the same with the iphone basically the same full touch screen design, Microsoft's plagiarism catch up will be unusually difficult for the simple reason that plagiarism climax always bring a burst of emptiness, Apple will Out of epoch-making products, such as ipad.

Taobao, too, when and ebay China World War II, eaten almost ebay bit by bit, that feeling is really ants shake the tree, until the introduction of Alipay first, as Taobao beat ebay landmark turning point, the first A copy of the United States paypal, ebay and then renamed PayPal renamed PayPal, it is already two years later, when Alipay has become overwhelmed.

Taobao can win, summed up, is the premise of exactly the same model, but I operate better, I respond faster. When China's first c2c platform, Taobao's product weakness is revealed, what Amoy, Fashion Week, Peach Blossom Television ... ... in my opinion are nonsense products, tentacles Unlimited extension, and obviously with the operation of the strong traces.

To put it in the final analysis, what I would like to say is that if the mode of operation of the cottage is dominant in operation, it is very likely that the opponent will succeed in defeating the opponent. However, the price behind this will be the long-term cottage mode Design, the blood in the "innovation" of the gradual loss. In the long run, it leads to the waste of company costs and negative public praise, while facing the huge crisis of rival innovation epoch-making products.

Fortunately, we are in the domestic Internet industry, we are basically in the cottage, no one who insist on innovation; so we can enjoy the night and night, enjoy cheers, because our industry has no apples ......

Source: http://www.overpaper.com/?p=4984