Feelings marketing, how far can the hammer go

     7 month 8th, the first batch of 1000 hammer phone Smartisan T1 official shipments. Waiting for the hammer is not looking forward to, for a time around the "core components yield low", "screen glass cnc hole design problem" two fatal mishap, hammer phone again stood the forefront of public opinion. According to the data from Hammer technology officials, the company has received an advance order of up to 80 million yuan, which is expected to be about 200,000 units.

      But with the hammer phone shipments, but with the volume of a huge contrast. Hammer opener Questions July 8, the hammer mobile phone Smartisan T1 official shipments, the first batch of shipments far lower than the industry expected, only 1000 units. And not long after the delivery, online there have been a lot of negative comments on the phone, the forum has been claiming to be a hammer phone users said "found some impact on the use of the experience of the problem", its "sworn enemy" Ark even also listed the first batch of hammer phone 14 big problems. Facing the outside of all sorts of questions, always defy soft old Rollo appear to be emboldened insufficient. Hammer Technology posted an open letter on the official microblog, admitting that "due to the quality control of the new production line is not in place, resulting in some unqualified products outflow, causing a very bad impact." However, they attributed the reason to "due to the production line is not running-in, workers on the new model assembly operation is not skilled, the initial supply of material instability, quality control standards are not fully unified and other complex factors." As a foundry for the hammer phone, Fuji Cannon has produced a mass of high-quality iphones for Apple, and why is the foundry hammer phone so full? "The shortage of hammer orders may be the main problem," he said. "Mobile phone industry analyst Pan said, because the production capacity of the factory and the number of orders have a direct relationship, on behalf of the factory will be based on the needs of different manufacturers to advance the supply of materials and arrange the scheduling of production lines, first for large single service is the industry normal. "And the total size of the hammer phone 200,000 is not really a big single, so looking for the same factory, there may be two different effects." "Pan added," As the product of industrial design is basically outsourced, hammer technology in the field of quality control personnel may lack of experience, resulting in the early good product rate of low. "August 1, when the financial weekly reporter tried to get through the Luo office landline, answering the phone staff told reporters that Luo is not in the office, he and his team of two hardware engineers are working in Beijing also Zhuang and Tianjin factory two production lines," the purpose is to pass the test of Foxconn products tested again, Avoid the same problem happening again. But Luo's feelings did not seem to touch everyone. As the "digestion of our existing orders, it will take several months," Luo and hammer Technology in micro-blog recommended users to try to refund, refund users can reserve reservations, cancellation orders can also be 300 yuan voucher as compensation. In this respect, some netizens can not restrain anger evaluation said "come out and mix always want to return." Before scold the Charm clan is not good, scold Millet cottage, the result scolded those problems also appeared in their own hammer phone. "Compared to the millet mobile phone, the hammer phone is suffering from market challenges seem too strong." Pan said that the reason the hammer phone has been in the forefront, on the one hand is because the old is a high-profile person, in the hammer before the phone, he almost saw the domestic handset manufacturers. "To know that in attacking a cell phoneBrand, it will also cause dissatisfaction with the brand user base, because a mobile phone attack is useless, the implication is that the use of the phone's user vision problem. "Pan explained. "From another point of view, the hammer mobile phone industry as a successor, in the introduction of the first mobile phone encountered a variety of problems is normal." Pan then said to the financial weekly reporter, some problems can be controlled by themselves, and some depend on the cooperation of partners, in collaboration with the cooperation of the only role in the process is the game of strength, hammer phone now does not have the strength, but also will encounter more large manufacturers can evade the problem. Purple-hui Investment mo Yantan Hammer of the much doubt, affect the hammer behind the phone capital of the big guys every nerve. As early as the second half of last year, the hammer technology obtained by the Purple-FAI VC received a total of 70 million yuan a round of investment, funds will be used to build mobile platforms. In the beginning, Luo assembled a group of extraordinary big boss shareholder. Including the ape Item Bank CEO Li Yong, Snowball Finance CEO side three, Alibaba 18 founder two-Wu Yuming and Sheng. 2014, Hammer technology completed 150 million yuan B round of financing, in this round of financing, Haitong Kaiyuan investment also raided shares. "Of course there will be communication, and when things come out, they are concerned." "Zhenggang, a partner of the Hui Venture, said to the weekly financial management reporter. "We have an investor relationship every week, shareholders will give us a lot of good advice or development strategy, some good ideas we have adopted, and some ideas are in the pipeline, follow-up may take action." Luo told the financial weekly reporter, "Everyone will pay attention to this matter, they are particularly concerned about." They still trust us because they are more familiar with each other. "Hammer cell phone the second largest shareholder, Mo Mo CEO Yantan told the Financial weekly reporter," Any enterprise in the development process, will encounter big and small problems, in our view this is too normal but. As investors will contact or invest in a lot of enterprises, will also encounter a variety of problems, so in the face of problems, we will from the angle of the internal pedestrians to look at these issues rationally. "Yantan expressed confidence in the hammer phone," Now in the Internet mode, the Smartphone field is not only apple, millet one or two enterprises have the opportunity, the other later have the opportunity, so has been bullish on the hammer phone. "In addition, Haitong Kaiyuan investment director Xun Xumin said," When things come out, we certainly want to understand the situation, both the investment department and the management department will be with the hammer phone communication. "In fact, before the quality Gate incident, Hammer technology has always maintained good communication with the capital side." Luo told the financial Weekly reporter (micro-credit public number Money-week). Snowball Finance CEO Party three to the financial weekly reporter said, "usually has been maintained communication, irregular regular will have communication with the company." "This incident, although the hammer technology involved in the controversy, but does not seem to stop the pace of capital chasing." AccordingLuo to the financial weekly reporter revealed that the company is currently carrying out the third round of financing, details are not convenient to disclose. "Hammer cell phone has been a lot of capital in contact since its inception." Zhou's sense of touch is sharp. Hammer technology just registered, he talked about investment cooperation, but ultimately because of the problem of mobile phone user experience, two did not come together. "An industry analyst who has been tracking the hammer's phone for a long time told reporters," Previously invested sea-pass Kaiyuan and purple-FAI venture may continue to vote, but has not been finalized. "As the Zhenggang of the hammer a round," he said in a circle of friends, "the hammer now admits that the problem of low yield and adherence to quality is in the same vein." "And he" prepared 100 million of the cash, the hammer will be ready to send.