"Feelings" or "emotions" played a Luo.

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Yesterday, Wang freely and Luo completed the battle, Youku video because of the wrong bandwidth resource server even once paralyzed, against the process of the user spit slot constantly. Luo and hammers never lacked a slot, but the controversy seemed to have been won at the beginning of the war. The fact that the product is good or not and whether the evaluation is professional is an objective reality. Can only say, English teacher Luo tongue too neat.

This is supposed to be based on the product itself controversy, to the end of the evolution of the Luo Hammer unilateral beat Liu Xiang. I have to say, Wang freely and Luo two people's gas field is too much, so that in the end, the king can not speak freely, will cry. The "frame" itself and the hammer phone and zealer evaluation whether professional a dime relationship. Luo's logic is: You attack the hammer phone, is to attack my feelings, this is unacceptable. How can a hammer sell the price without feeling?

In the circle of friends and Weibo, most people are king freely Senqui, almost one-sided. Luo won the mouth battle, but lost the moral integrity, but the moral integrity of this thing, Luo is not afraid to drop. The most absolute must be "King freely is not God, Luo is not a person". From another point of view, Wang freely lost the debate, but won the public sympathy.

Hammer selling is feelings, but feelings is a very selfish thing, buckle off "feelings", hammer T1 Bluff sell less than 3000 of the price, consumers spend more money to buy is Luo selfish feelings.

Do Internet brands need "feelings" or "emotions"?

Feelings are selfish, one-way, and emotions are mutual, can warm each other.

Roseonly more prosperous? It is better to sell the emotion than to sell it well. Roseonly play "Life Only Love a person", women want is not this can be the wholesale of cheap oath? Send generous, receive satisfaction, Shilai, the emotion is so established. At this time, Roseonly is the brand, customer loyalty brand.

And the recent explosion of red gift brand #bbf is "fresh Meat", the circle of Friends every day by the women screaming forward the naked male model of the screen, but the point to look carefully, #BBF主打的其实还是 "emotion." #BBF的商品描述由一个个温暖的故事组成, instead of the various parameters of raw and cold, consumers buy is not an icy gift, but a gift pass a story, an emotion.

Conclusion：

Whether it is milk powder and other food industry, mobile phone TV and other electronic equipment industry, the media are shouting "China has no brand." Admittedly, brands are not the same as how many pieces a product sells and how much everyone uses it. For example, we often buy a bar of soap in the supermarket, may use the frequency is also very high, but this brand in our heart is no sense of existence. Too many such products through large-scale channels of goods, the product itself is lack of temperature, the lack of a sense of existence in the hearts of users.

Chinese Internet brands are trying to come out of a new path put aside the supply chain, business model does not talk, like Jiang yesterday in the Orchard Speech said: "Do not carry the emotional product is the product", the consumer is to feelings or feelings, I think, should be the latter bar.

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