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We do SEO, engage in Network optimization marketing basic are night owls, stay up to 1, 2 point that is too normal. If you can hear such a message: "Tomorrow to work one hours delayed", heaven, earth, this is a great gift!
Of course, a lot of people think flying I am in yy, in fact, in the World Cup during the last 361 degrees on the "delayed work one hours" of the psychological marketing, but also for Internet users of the network marketing.
This is also flying today to say that a network marketing case: When work delayed 1 hours to become a network marketing!
2010 South Africa World Cup, four years, the world attention.
A rare opportunity to attract a large number of businesses to do their best in this World Cup to achieve maximum benefits. We all know that the World Cup is generally sponsored by international brands, such as Coca-Cola, McDonald's, Adidas, Visa and so on are the World Cup regulars, but the cost is also the top-compared to South Africa's World Cup-level "FIFA partners" and the two-level "FIFA World Cup sponsor" costs, Only the third level of "national sponsors" is expensive. During the World Cup, on Sina Weibo, a "company World Cup period delayed 1 hours notice" entered the top 10. This is 361 degrees in the meager occasion marketing essence performance.
May 12, 2010 – May 30, 361 degrees on behalf of fans, quit the "Hour party" concept, say the fans hope to postpone work for 1 hours, do not want to do the night watching the ball with black rim of the "Panda people" desire. This behavior immediately received the strong support of the fan group and embraced.
After flying carefully finishing, found that a lot of 361 degrees how to do this "work delayed an hour" network Marketing behavior:
1, on the network published on the "Hour Party" interactive voting topic, to attract netizens attention.
2, in the end of the world, mop two influential community platform for in-depth cooperation, the release of the "Crazy Hour party, only for the World Cup" post.
3,sns website detonated climax. 361 degree main positions in Renren, other media to do supplementary support.
4, fans can join the "postpone work one hours" virtual parade, e-mail to the boss, and the boss to apply for the World Cup "delay 1 hours" work schedule.
In just more than 20 days, nearly 150,000 of fans sent such emails, and many companies responded positively, delaying work for 1 hours. (Feather Brother company did not postpone 1 hours, but during the World Cup, each of our employees can receive a bottle of Red Bull drink every day, supplementary World Cup watching ball energy ^_^)
5, the United traditional plane, television media, network media multi-directional to publicize and pay attention to 361 degrees of "work postponed 1 hours", and then promote its brand concept, so that it gets a wider audience recognition.
Analysis: This network marketing activities combined with the World Cup such a big event, is a clever occasion battle. At the same time standing in the ordinary fans point of view, scratching to the audience itch, Gongxinweishang, it is the best policy, and then, through the Internet viral marketing and SNS Strong interactive features to the climax, finally combined with print media, television media to promote. When work is postponed one hours to become the network marketing! The whole process of linking nature, planning precision, mature operation!
Original Author Fei Fei, the original address: http://www.sem0571.com, welcome everyone to shoot Bricks, SEO Senior Exchange Group 546,269,451 exchanges and communication