Fei Yan: There is a reason for the rubbish station

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After the big change in Baidu's temperament last year, a lot of webmaster began to discuss the survival of the garbage station, many pessimistic friends think garbage station will not survive, personal webmaster's future confused, this time I can not help but think of a word: "Any thing exists has its truth", that rubbish station exists reason? Baidu hates, " Brother "does not ache," mother "does not love the trash station also to have the living space?" Three months ago, with this question, I started my new job: Digging up the value of a garbage station!

Although my research object is rubbish station, but the beginning of my work is a formal commercial station, because I know, to find the value of the garbage station, I have to understand the normal station and the garbage station in common and different points, a few months down, looked at hundreds of sites, selected a few features of the site:

Domestic famous fund network: several meters network (www.fund123.cn). Alexa ranked 10,000.

I am analyzing this station Alexa data found a strange situation, its blog channel accounted for only 2% of the site visit, I believe we all know, blog mainly to the user's original content, because a large number of high-quality original content every day by the search engine's favorite. Sina's blog channel, which accounts for the 16%,soho of Sina's website, is as high as 27%. The same for financial and news blog also accounts for its website 19%. Driven by Curiosity, I opened a few meters network blog channel, the middle of the page, the latest blog article was called out, I was thinking: this is conducive to the search engine included the latest published articles, good! As I open the content page. After a simple view, I found that the station of a SEO aspect of the low-level problem--title; The title of the station is not titled titles, but; maybe this problem a lot of friends will not attach importance to, because once someone mentioned this view: The best SEO is not to do SEO; But there is such a large number of personal webmaster: They do not have a high professional knowledge, but they can change some simple procedures, they do not have a good hype ability to bring traffic to their own site, but they know a little SEO, they can not even write a decent fund article, But they can collect 10 fund websites. What's more, you can get a small plugin in the regular website update the next second will be the content of the site to collect their website, is such a group of people, they are their endless stay up late, endless learning, cheating, by K, improve cheat again, again by K, they are the Internet of a group of wolves, their cruelty and their diligence, The white-collar workers who make the eight-hour working system feel incredible. This is a group of wolves, they bite the leader of the domestic fund-type website, I have done experiments, the station's article will not be copied to other places, and then you can find that in almost all of the search, search article title, you will be ranked in front of a few meters network (several meters network blog channel weight and included are very affected by the acquisition). See here, I have been happy, if I continue to collect it, then this site is tantamount to doing for my wedding dress .... But this was not the purpose of my work, so I wrote it out. I will inform the station technician within 48 hours of the post. So the wolves don't have to peep.

Emerging Network Business Type website Representative: first network Business Network (www.admin53.com).

At present, most of these websites are in the early stage of development, so I choose a good development site to comment on. The station is a personal webmaster to the Business Class Web site transformation of a typical, with a milestone, in other business sites are different, although the station to the formal commercial station for the purpose, but the early development did not add any profit elements, the author three months ago as a net business identity was fortunate to mingle with the Senate group. Through the communication with the network of the group, do a lot of "spy" work. According to a group of senior network operators revealed that there are many webmasters have been transformed to do the network, they through their SEO, soft and all kinds of promotional advantages, through the agents of various products began with the traditional network business competition. Rely on three months of Communication trust, the author to the first network of web site long showed not the identity of the network business, the webmaster said that, from the beginning of last year, he began the regular station planning, with the Baidu algorithm reform, he completely abandoned the garbage station, turned into the operation of the normal commercial station, the station has accumulated a lot of fixed users, Every day there will be a network of contributors, usually published some soft text, through the way of soft text like the website of the user to pass the source or agent information, so the current station of the user's commercial value is very high, there have been many large sellers through the Web site to find a subordinate agent, to achieve the expansion of sales performance, and the webmaster said, will assist in the appropriate time some shop procedures, shop tool software or a large source of sellers do some big publicity and charge a certain commission, The author said that the station does not intend to put any league ads. After the author three months of observation of the site, although the station did not do SEO operations, but the current site has gradually increased traffic, and the user's potential value has been clear. The commercialization model has tended to be obvious. Indeed, the transformation of personal stationmaster from rubbish station to commercial station has exemplary function. But the webmaster also said due to the inability to do too much SEO operation, the site's flow rose relatively slowly, it takes a long time to accumulate, and occasionally need to buy some spam website of the monthly advertising, because this kind of garbage station traffic is relatively large, and the webmaster can not find the value of the flow, so when the purchase is relatively cheap

Here, perhaps a lot of people think I write off, in fact, I mainly wrote two aspects:

One: the domestic regular web site A lot of such a small problem, such as the editorial department and Technical Cooperation issues, resulting in the above all the error of the meter network, popular point is: When the normal station are still making a lot of rubbish error, how to distinguish between the garbage station and normal station. That is, if the normal station can not be far more than the garbage station, then the garbage station will exist for a long time!

Two: The current development of some formal stations need to purchase traffic from the garbage station and explore its user value, on the one hand, the owners of the garbage station in the user's business value of the lack of exploration, on the other hand, the formal development of the initial stage may very much rely on the support of the garbage station, then this is also a reminder to do garbage station webmaster friends, To pay attention to advertising marketing, such as 2005 years, Taobao was blocked by ebay, once a large number of purchases of "garbage station" traffic, a hundreds of thousands of-IP entertainment station of the monthly advertisement incredibly up to 1 million rmb/months.