Feiminghong: Non-popular words optimization practical exercises

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Today, we talk about optimization is only the limit of the ranking of keywords, but also is the ranking of hot words, neither talk about user experience, nor talk about customer conversion rate.

Take the website www.ljul.com as an example, the word that wants to do is "Huangshan advertisement, Huangshan Outdoor advertising, Huangshan Advertising company, when I received this station from customers, three words in the first 10 pages can not find the ranking, and because of the site's many revisions and is down right, there is a home page sinking, After a turn analysis, think of the following optimization ideas:

First, modify the meta value of the home page:

The original title value is "Huangshan Point Gold Advertising Co., Ltd.", modified as "Huangshan outdoor advertising media Resources first brand-point gold advertising Company" title can be combined into these three keywords, and the title is unique, here do not recommend the use of "Huangshan Advertising-Huangshan Outdoor advertising-Huangshan advertising company" Such a superposition of methods, Also modified the keyword with the description, this is to get a station after the first thing should think of changes.

Second, label modification: Try to use the label with semantic words

From the customer's hand to the station when the use of the table positioning, considering the non popular words, there is no need to re-div refactoring, just added the semantic tags h1 and fervent, to the IMG tag added alt attribute, you can see the words written in H1 is "Huangshan Professional resources integrated dissemination, Cover outdoor advertising, website construction, network promotion, packaging and printing, vi design, etc. ", here is the reason to write H1 this sentence at the top there is also a very important reason is to let se crawl to this sentence, because 8630.html" > Sometimes the description of the SEO display is not description but the first text in the body area.

Third, the internal page adjustment: Because the words are not hot, so as long as the reference to the above 122 simple adjustment can be focused on the column page of the meta adjustment, other no need for large changes.

Four, the production site map:

A fall right and included bad station, make a website map is very necessary, generally do an HTML format and XML format, and need to submit XML format map to Google Administrator.

Five, add Links:

Although I personally despise completely rely on friends chain pull ranking method, but the role of friends in the rankings is still beyond doubt, for SEO to increase the number of friends on the one hand chain to increase the vote, on the other hand with the high weight of the station exchange links can speed up their own site update frequency.

Vi. Update the website

For non-hot words to update the content of the site is a knack, in the rankings do not come up before, need to add an original article every day, when the rankings come up generally do not need.

Vii. Other methods:

If the above steps are implemented your ranking has not risen, you can consider using the long tail means, the internal page keyword plus links and other conventional methods, remember not to take risks, go black Hat road.