Female product 38 buy more than Spring festival

Source: Internet
Author: User
State-owned enterprises and other units into the largest "group Friends" newspaper (reporter Yang Yi correspondent O Pineapple Chen) "38" just passed, Wuhan merchants Inventory of female commodity group purchase earnings, up 20%-30%, of which, large state-owned enterprises and institutions become the largest "group friends", and private enterprises, especially small and medium-sized private enterprises weak performance.  "38" period, many state-owned enterprises and institutions to the female workers for a half-day holiday to one day, some large department stores in Wuhan, often visible their figure. World Trade Plaza welcomed the 2 batches of foreign "group Friends" for Daye special Steel, Xiaogan Sanjiang Group of women workers.  The World Trade Center Silver Cinema, the state-owned enterprises, banks become the main group buying units. At the same time, in the Hundred warehousing, China-commercial parity, such as large supermarkets, group buying volume than in previous years rose about 20%.  It is understood that the super city of group buying party for large state-owned enterprises, institutions, including large enterprises, hospitals, banks, universities and research institutes and so on. Shampoo, skin care products, sanitary napkins, roll paper and other daily necessities, and kettle, rice cooker and other small household electrical appliances, are the main goal of group buying. Among them, the high-end brand of shampoo, roll paper most popular, customer unit price more than 100 yuan up and down, sales more than the Spring Festival.  In addition, supermarket shopping card sales also increased by more than 20% year-on-year.  According to business analysis, "Women's Day" is not the Dragon Boat Festival, mid-Autumn Festival, the Chinese New Year and other major festivals in China, whether to distribute benefits, mainly to see the unit's effectiveness and the attitude of the unit. Compared to small and medium-sized private enterprises, large state-owned enterprises, institutions, the income is relatively stable.  And the culture of these units more traditional, "Labor women's Day" more attention. Liao, a researcher at the Economic Institute of the Provincial Academy of Social Sciences, said that both the holiday and the gift-giving of female workers all required cost.  Private enterprises in order to benefit first, since the state does not have mandatory provisions to leave, to the female staff to distribute benefits can not reflect the distribution of work, incentive effect is not obvious, of course, province on the province. However, she felt that, during the festive period, appropriate to the female staff to provide benefits, to enhance corporate cohesion, performance of enterprise humanistic care, there is no economic strength, give a holiday greeting can also.

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