Female supplies market in the Red Sea-"protect your Sister" can reverse attack?

Since April 2014, the domestic sanitary napkin market has an unprecedented crisis of trust, a large number of consumers forced to transfer overseas markets, however, at this time, a "nurse your sister Honeymate" sanitary napkins, overnight in the national industry has caused a hot discussion. Why "Protect your Sister" sanitary napkin in such a difficult environment, but can be a sudden rise? A lot of netizens say, cause this kind of reason, it is because now the network Kuso culture is prevailing, everybody holds the mentality of curiosity to concern "protect your younger sister", so cause "protect your younger sister" to explode fire overnight. Some veteran practitioners believe that "protect your sister." The reason can be in such a short period of time youboy, it is impossible to rely on luck and kuso culture, and it is due to the April of the fluorescence wave, the old sanitary towel brand reputation fell to the bottom, many consumers even at large, choose from overseas purchasing, this time, Consumers are in urgent need of an absolute safe and reliable, no add fluorescent agent, but also convenient to buy sanitary napkin brand, and "Protect Your Sister Honeymate" appeared can be said to be at the right time and, in response to the current situation of domestic sanitary napkins pain point, the right remedy boldly make changes, is to reshape the image of domestic sanitary napkins. Of course, on the other hand, also depends on the "Protect Your Sister" sanitary napkins differentiated brand strategy, sword Walk slant the "more picky" attitude of the industry, and even the ultimate pursuit of sanitary napkins such as "inner Beauty", as well as the bold transformation and optimization of process structure design, showing unprecedented attention to the most delicate needs of consumers ' soul, In order to impress the pursuit of high-quality exquisite women. "Protect Your Sister" sanitary napkin brand attitude is important, but also to be implemented. It is understood that compared with other brands of sanitary napkins on the market, "protect your Sister" positioning exquisite crowd, raw materials at the cost of the use of all Japanese imports of double combed fine fiber. Structure, "Protect Your Sister" using 5-storey structure design, the local high-density drilling, breathable exhaustively, in their words, is to do "the towel to breathe." Original IGP stealth protection, the most elegant side-seepage function. Process, one molding Opf process, through the "process of aesthetic subtraction", forming no negative, "protect your Sister" through 1300 ergonomics research, "volume genre towel", in convex, arc, the width of the narrow, more accurate card position. It is reported that all this, should be "protect your sister Honeymate" to "more picky" brand manifesto strong endorsement. Protect your sister: only because "no glue" more environmental protection so someone to ask, wool out of sheep, all brands say their investment, "Protect Your Sister" is how to do? Here has to mention, it is "protect your Sister" brand of the Internet gene and operation mode, by a group of senior internet people, turtle brand designer, FMCG industry experts The "Protect the technology" team, they are called the Internet model of the innate advantages to play to the extreme. Just like "millet" use the Internet to pull consumers closer, "Protect Your Sister" is also in the use of the Internet this sharp weapon, so that the traditional original need to invest in the huge intermediate costs, cut off, reallyis to maximize the cost to the edge, reshuffle the traditional brand can not do the cost structure, about 3 times times the majority of sanitary napkin brand materials and technology input, it is why "protect your Sister Honeymate" a show, you can in the laboratory professional testing, easily beyond the vast majority of high-end sanitary napkin products, It's a powerful attack. Protect Your Sister: Overqualified is only necessary in this era of the Internet Golden Development, "Protect Your Sister Honeymate" as a dark horse, the final will be able to perform the Internet reverse attack the traditional industry legend, let us wait and see.