Fence Network explores the road to "real users, real content, real community"

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On the fence net to see posts, posting, is the Netizen "unlucky Angel" every day of the required course. "My first job was in the fence, and when I was a head of personnel, I recruited people through the fence," he said. "To her, the fence is not only the work of the" Good helper ", the daily life can not be separated," now use the mobile phone, also in the Forum ' professionals ' recommended to buy. ”

Such things are common on the fence online, some netizens see the house on the fence, contact after the completion of the transaction; some netizens found another half on the fence net; The fence is affectionately known as a "universal fence" by netizens.

"The community culture of the fence is honest, sharing their life experiences, and being honest with each other." "The Fence network president Zhang said, in order to create a pure and safe space for community users, fence network through the establishment of real-name authentication mechanism to explore the" true users, real content, real community "road.

"Puzzle" challenges the virtual world

Chankhei is a 2005 old user of the fence net. From buying a house, decorating, preparing for a wedding, and raising a child, the fence is growing along with her. In this virtual community, she and at the same stage of life to discuss issues, share experience, "although strangers, but feel as cordial as friends." ”

But two years ago, Miss Qian was confronted with an outrage. At the time, she posted a post in the fence forum about "parents" and asked to buy a child's safety seat. A mother used her experience to recommend a brand and was very enthusiastic about the address of the store. Miss Qian bought a safety seat in that shop, but it took months to crack. She later found that the "mother" changed the "vest" constantly recommended.

The problems encountered by Chankhei are not cases. Zhang admits that the fence is currently registering 4 million users, with a daily average of 1 million visitors to Shanghai. Daily Post volume 500,000, browse volume 25 million. With the increasing number of netizens, the rapid development of the website, "Three puzzles" challenges "the virtual world" integrity, security, "one is a large number of commercial vest and shop marketing personnel into the network community, or the obvious impact of consumer feelings of consumption; the second is in various discussion areas, relying on virtual identity, Community users of disputes and exchanges gradually change, and sometimes quarrel for personal attacks, human flesh search, etc. third, when the unexpected incident, some of the influx of foreign personnel, create rumors, provoke contradictions, trying to kidnap public opinion. ”

With the internet increasingly from the "virtual world" to become a real partner in every field of daily life, Zhang that only improve the reliability of the site, authenticity, enhance service, ensure the safety and reliability of information to protect the vital interests of netizens, to win the favor of netizens.

Rules Escort Network Community

In the fence, there is a team of community administrators who do not have any business performance checks, "the only assessment of them is the stability and purity of the community." Zhang said that the Community Manager team implemented a 365-day x24 hours of "community patrol", in the eyes of users, they are community waiters, mediators, in the eyes of the "navy", they are community patrol and Chengguan.

Although there is a person at all times management, but as users continue to grow, the fence network management found that the management of light, there will be omissions and errors, "a period of time, the ' navy ' pick a large number of 3 o'clock in the Morning Post, brush screen." "Often go home to chat" section of the owner, Netizen "Plate inch" also mentioned, "Navy" attack, netizens ' original posts, help posts are "submerged" in a variety of garbage information in the ocean.

How to manage better? Zhang that in the training of strong technical development team, for Community administrators to provide technical support, but more important is to establish rules, so that users can get a better network environment.

After constant exploration, the fence has come up with a "real community, real user" solution. According to the current situation of domestic mobile phone users, fence since March 2010 launched a "mobile phone number verification of the registration method", the virtual ID and mobile phone number binding, through the mobile phone number, further with the real identity of the real world, Zhang said, "in a good social environment with credit, everyone Will respect their own history and credit, will be responsible for what they say. "

"Mobile phone number verification registration" The month, the fence network visits fell 23%. But management believes that if the use of a user, the site can win a strong rule, the improvement of the network environment will enable a large number of old users continue to stay, new users are constantly pouring in. Sure enough, three months later, the amount of traffic on the fence stopped to stabilize and reproduce the growth trend.

Fence Network Honeymoon version of the moderator "Aadyxia" also found that the implementation of the user's real-name certification, community management work more relaxed, "there will be a variety of travel agents post advertising, and some users go out to travel after the discovery and before the commitment does not match, leading to our membership in the dispute mediation spent a Now the number of ' navy ' posts, virtual advertising, illegal information is greatly reduced. "

Old user Money miss the sense of change, "forum is another community, we live in a community, with the rules of equality, we can better manage the community, so that the community cleaner, more civilized and more harmonious." "