Feng: Relationship marketing is the only way out for SNS community development

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I am more optimistic about the prospects for the development of SNS, I also do a regional SNS website Http://www.kaixinquan.net So recently has been concerned about the development of SNS market developments.

Next I will talk about my thoughts on SNS development.

First, the web game has not allowed users to continue to stay in the SNS community to increase the degree of activity. Happy NET, Renren and some other SNS big guys recently frequently scroll reported happy NET and Renren network lights SNS social networking site users lost serious. Homogeneous social games, single user stickiness has made the game tired of netizens leave these big guy.

Second, SNS social networking website root is the social intercourse essence between people.

The point of social networking is to make people's social life smoother, because people have been a social animal since human beings, and socializing is one of the essential needs of people's lives. and modern technology in making our communications more convenient at the same time, it seems to deprive us of a lot of opportunities for face-to-face exchanges, so we can not help feeling: in the network to reach every corner of the world today, our traffic and communications more and more developed, and everyone is more and more lonely.

Third, the development direction of social networking website

From my exposure to social networking sites, I've found that traditional social networking sites have deviated from the very foundation of social networking sites. Everyone was attracted to the social networking site by a popular concept new term and advertising campaign, this thought can open up the network channel to make more friends but found that on these sites is not the most popular exchange contacts, but become a web game. It is true that in real society, everyone is lonely and lonely group of people, the communication between people also become desolate, a simple trick to steal food can let the other side know their existence, and can realize that the other party concerned about him (her), at least at that moment you are connected. But this kind of indifference does not maintain the relationship between people for a long time. So I think the relationship between people and marketing is the future of SNS development direction, but also SNS profit is the only way out.

Iv. the profit model of social networking sites

A few days ago on the internet to see Taishan Angel Fund investment business SNS Excellent network, so curious I landed on the Web site looked down. I do not have the invitation code so can only be in the home page roughly see they operate SNS website mode. I think they're doing it. The vertical SNS Community Network is for the business white-collar exchange friends and business development. Now face the network big well-known webmaster all agree that do vertical site will have great potential for development in the future, perhaps the vertical SNS community will also explode huge potential, this will be time to test.

Here's how I'm thinking about the development of the relationship marketing SNS website

In fact, I think the current SNS site modules have been very mature, such as logs, microblogging, photos, groups and so on, but why the current users are only as a device, the real use rate is not high? According to my observation Netizen's behavior activity in the SNS community mainly manifests for the webpage game, why the game is the SNS community main adhesive? I think in the game of all the friends who have not met the common topic, with the common goal, with the common comrades, but also have a common enemy, there is a simple and can quickly solve the problem, there are simple difficulties and others simply solved the relationship. Happiness is simple, simple happiness always comes quickly. Therefore, the web game will not stick to the long-term user relationship.

So what is the most fundamental social need for people? The answer is to work and make friends. Work to solve the problem of earning survival, making friends to solve objects and marital problems.

SNS Community web site should be closely around these two major themes for the depth of mining users value. So in my SNS community website concept of work and making friends is the core of the value embodied.

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