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Search engine Optimization (SEO) in China is booming, many enterprises have noticed the importance of this technology to the development of the website. These enterprises began to recruit a computer technician with SEO experience, or let the existing site managers learn SEO, or outsourced to the excellent SEO company. Bad SEO company not only can not help, and may be counterproductive. These bad companies, in order to quickly make money, to customers bombast, using some Jiminggoudao "technology" to deal with the site, the ultimate damage to the site by the search engine punishment. Brand Qualcomm chief operating officer Mr. Feng Zhilaong told you to choose the right SEO company:
to the history of their own site, the state, the goal has a full understanding, so that the correct SEO companies to explain their needs. This requirement should be specific, instead of picking two keywords, tell people: "I want these two words on the front page, you say how much money?"
the correct way is, we have to understand the purpose of our website optimization:
1, trying to attract potential customers from the search engine to the site, to buy the products they want to search.
2, trying to attract people to understand a new product, rather than buying it on the spot, by attracting enough traffic from the search engine.
3, trying to attract a sufficient number of visits from search engines to expand brand awareness, rather than a special product.
4, trying to attract a sufficient number of visits from the search engine, this visit as a product, to attract advertisers to the site to advertise.
5, trying to attract enough traffic from the search engine, this traffic as a site performance indicators, to attract investors or other sites to mergers, or listed. SEO companies will be based on these objectives, choose the most reasonable SEO strategy to promote the site to achieve a special purpose. The purpose is different, the policy is different, the service cost is different.
How to understand SEO company, ask the question:
1. The SEO company has a history of how many years to provide SEO services
The company has a long history of the development of SEO have a clear understanding of the search engine development and rules, know that those SEO practices are outdated, to avoid using outdated methods to apply today's search engine, so as to avoid punishment. The new company is apt to naively think of many "strange" practices that have been lost. namely: "Old company take New Road; new company old-fashioned".
2. The SEO company is a personal company or a team
a person to undertake relatively large SEO project has a certain degree of difficulty, because to take care of many aspects, the number of pages, busy, will inevitably affect the quality. An SEO team is sound, including strategic analysis, link experts, keyword experts, customer service and other aspects of the specialized personnel.
3. The SEO company has not participated in any SEO association and organization, has a certain well-known experts
is like a university, and good schools have professors like the Academy of Science Fellows. Excellent SEO company must have in the SEO academic more well-known experts. The experts attended lectures at the conference, published articles in magazines, published specialized, and were hired to give lectures at companies and schools.
4, the SEO company is how to provide reliable SEO services, there are no successful cases; In these cases, there is no customer is more well-known
You can obtain some information about the company, including case analysis, process introduction, etc. However, there are some well-known SEO companies in view of the previous confidentiality agreement with customers to disclose, you can ask the company to introduce their own site optimization process.
5, the SEO company has no website design experience, the number of technicians have excellent program designer
has no website design experience and technology, SEO is empty talk. SEO needs to have a certain understanding of the program design, such as what kind of site can be considered is easy to be crawled by the search engine, which is closely related to programming.
6, the SEO company has no network marketing background
If an SEO expert claims to be able to help you optimize your website to make money, but he has never sold anything on the internet, such SEO experts are "theoretical school." They may not really understand your marketing, can not give you full advice and cooperation.
