Feng Zi: The analysis of medical industry popularization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

One: Hospital Web site Case study:

1. Web site: www.0755yiyuan.com

2. Main words: Pengcheng hospital, Pengcheng Male Hospital, Shenzhen Male Hospital, Shenzhen, the best male division hospital, Shenzhen Male hospital rankings.

3. Title: Shenzhen Pengcheng Hospital Male division is the best male hospital in Shenzhen, Shenzhen Male Division Hospital ranked first _ Shenzhen Pengcheng Male Hospital, the title is not concise, should be directly with the main keywords, reduce descriptive statements, the title Word between the general use _ separate.

4. Keep the website article update, the website snapshot too slow, need to strengthen the website original article update degree, the picture reasonable plus alt.

5. Website topic page, information page content information to and page title, the relevant anchor chain connected, reasonable allocation optimization long tail keyword, get more traffic.

For example: prostatitis topic Catalogue:

Baidu Search: Shenzhen prostatitis treatment, Baidu is the first fraternity, classification directory to do long tail words bring traffic:

6. Website topic page, information page with a reasonable keyword link anchor text, rich site chain, in the content page in the category page keyword, you should use the category page chain replacement, increase the category page within the chain. The links between the information pages of the proper nouns increase the weight transfer within the pages.

7. The keywords inside the page, title, description needs to be modified, around the main words and long tail words.

8. Outside the chain analysis, PR 7 5, PR6 8, PR5 1, PR4 3, PR3 4, home chain 39, timely analysis of the external chain of opponents to defeat opponents, the establishment of keyword database, the core keyword optimization, the core key words need to be prominent, Link words as far as possible select the core keywords we need, so as to increase the weight of the core keywords.

9. Reasonable allocation of keyword density, the topic within the page to optimize the long tail keyword, get more traffic, strengthen the external promotion link construction, through the main keyword + Long tail word + external promotion + advertising = more traffic.

Two. Summary of the medical profession website SEO Promotion topic.

1. Website Allocation strategy:

The medical profession promotion involves the department disease kind more, generally takes the bidding + outside promotion as the strategy, the construction of competitive bidding words and bidding sites, with natural rankings of the external promotion of the optimization station, to each section of the disease plant groups and blog sites, with the major categories of information, advertising, regional Web site information to promote coverage of the major networks, Intercept to get more traffic and customers.

2. Keyword Allocation strategy:

The medical profession keyword involves a lot of, combined with user experience, guessing user psychology to explore the key words, generally we take the main keyword + Long tail keyword + regional words, digging good long tail words, the establishment of keyword database, reasonable distribution of bidding keywords + nature promotion words + long tail words, can bring more benefits to the company and save more costs.

Like what:

Shenzhen where to see gynecological good Baidu index 0 Promotion 3 Promotion first love nature first love long tail word

The symptom of gynecological disease Baidu Index 1500 above promotion 4 promotion first daily at least 400IP above

Symptoms and treatment of gynecological diseases Baidu Index 150 promotion of 3 natural rankings at least 50IP daily

Gynecological disease symptom self-test Baidu Index 400 Promotion 3 natural rank at least 150IP daily

The treatment of gynecological diseases Baidu Index 230 promotion 3 natural ranking at least 80IP daily

Symptoms and treatment of gynecological diseases Baidu Index 130 promotion of 3 natural rankings at least 50IP daily

How do you get pregnant? Baidu index 600 Promotion 3 natural rank at least 200IP daily

The reasonable analysis arranges the bidding word and the artificial promotion word, can raise the conversion rate and saves the cost.

3. Third-party platform promotion:

Third-party promotion generally mainly by region, to promote the characteristics of hospital departments and major departments, including Baidu know, Paste, Baidu Encyclopedia, Baidu Experience, library, QQ,QQ group, the establishment of hospital consulting Enterprise QQ, the major blog promotion, the official blog set up, micro-blog marketing, microblogging questions answered, mail promotion, in the Regional forum, Regional classification Information Station, Shenzhen, such as local treasure site ads or artificial promotion, other including mobile phone messages, radio media.

4. Pay attention to the brand:

The hospital should pay attention to brand effect, do well brand, good word-of-mouth, this will bring the passive flow and customers, in the promotion should not release garbage, interference information, to the user experience primarily.

This article from: Dongguan SEO http://www.tseoo.com/seo/1068 reprint need to indicate.