Fengxin: No "godfather" of the storm audio and video How to Do "dick"?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Author: Wang Genwang

"Guide" 24 million dollars, this is the fengxin of the Storm audio and video of the financing of the total, in the frequency of financing hundreds of millions of of dollars in the video industry, the number of shame shy in the mouth, Feng also did not like Baidu and Tencent traffic ' godfather '. And the ' savage growth ' of the storm audio and video has done the daily active amount of industry second, three consecutive years of profit, and submitted the GEM listing application.

China's video industry has a strange phenomenon, Tencent video, Sohu video, Love-Love, PPLive and PPS video companies are claiming that they are second only to Youku's industry "Dick", and each company is from the proving report to intercept its needs, some cited is the total time, some cited the length of time, Some refer to high-definition time and so on.

Storm audio and video CEO Fengxin (data map)

This time around, the fengxin cited average daily coverage, and according to Iris IUT data, the average daily coverage of storm audio and video was more than 31.132 million people per day, the ranking of one months after Youku. In Feng's view, this data can reflect the real value of a product, "it really reflects the user specifications, is 24 hours how many people in the use of you, we call the day of activity, this is the most important data." ”

No matter what you call the digital game or the fengxin, there are enough reasons to explain the smug expression on the face. In the video, which frantically burns money and makes hundreds of millions of of billions of dollars to finance, Feng has so far only been financing the rounds: 2006 3 million dollars, 2007 6 million dollars, 2008 15 million dollars. Baidu acquisition of PPS Video, Youku acquisition of potatoes, Renren buy 56.com, Shanda buy cool 6 ... In many video companies looking for "godfather" in the same time, the Storm audio and video independent survived, but also live well, has been 3 consecutive years of profit, and submitted the GEM listing application.

"In the case of no money, no father, the storm can only be barbaric growth." "This is fengxin repeatedly to I dark horse emphasis of a word." How does the storm sound and sound in the situation without the Godfather? How does it deal with the "rich second-generation"? And what does this have to do with entrepreneurs? The following is Fengxin Readme.

We are a company with more than 600 people and hundreds of millions of yuan revenue, compared to competitors, this is very "cock silk", such as Youku has billions of U.S. dollars valuation, potatoes are about 1 billion U.S. dollar valuation, Archie Art is Baidu, Tencent and Sohu casually get a video also no problem. Seeing their dad knows that it's hard for us to get good qualifying because we're not an order of magnitude in terms of human and material resources.

For example, copyright is spending five dollars, and we can only spend a dollar. Our purchase principle is to guarantee 60% or 70% of the quantity, but not an exclusive buy, for too expensive content, we even buy second-hand. And our opponents will buy the exclusive, that is, the other party in the robbery of the user's strength is more than five times times. But in the end, those who have Daddy rich video site In addition to Youku are all hit by us, in such an environment how to achieve such results, this is the entrepreneur deserves attention.

"It's a damn right thing to do."

Our competitors are too powerful, just as you are in a big underwear with a stick, and the other is wearing a golden helmet and there is a huge axe in your hand, and you are not smarter than that. What do you do? You can only work very hard every day, if they work as hard as you you will be abolished, but they did not desperately. So, not that we are too strong, that the enemy does not work hard.

Everyone knows what to do, but no one really does. Opponents value the ability is money and flow, money can make products become good, burning money to buy copyright is to make products better, but behind this is the product can recruit users like. Flow is actually lets the user stay, lets your user scale become big, finally lets the product serve the customer better.

From 2008 we realized that the burning of money to spell the problem, then the video business other things are not clear, Rob money This matter is the most clear. But we found ourselves not up to the trend, a very large sum of money is really too difficult, and finally only 15 million dollars, and other people's financing scale gap between 15 to 20 times times.

Money is very powerful, you can not melt so money, you and others tell stories when it is not clear. Vice president left half, research and development and product staff loss is also very strong, on the surface is each have the way out, in fact, there is no confidence. And the team is not easy to add, 2008 and 2009 is the darkest two years, I followed the others run, the results can not move. When you follow the trend, you also follow, it is very scary.

By 2010, we would not have had anything else. We are in the interior, say a word "reactive", for the big cadres, if you just watch live, useless! Two consecutive quarters, no obvious progress, you are outdated cadres, because resources are limited, you have to meritorious, and meritorious to a standard-faster than the opponent.

What everyone knows, but few people can seriously do it. In fact, we do things very simple, because there is not so much money to buy traffic, we have to work hard to do products and operations. In fact, the Internet on two aspects, products and operations, the money to buy traffic, no money to do products. Our products are updated on an average of 100 times a year, and our opponents are updated one or two times a year.

Use into the waste! You often use a specialty, it will be very good, but it will be useless without it, there will be a short director. Competitors have too much money to burn, and those that are supposed to do are bad. We have a huge amount of "micro-innovation", the efficiency of this innovation is not high capital, but more able to retain customers.

If your home has a premiere of a movie, maybe 1 million users come in, but if there is another, 90% of users go there again. Like Youku, but you do not have the American drama, the American TV Sohu is very ox, but you do not have the English drama, the English opera Tencent is very cow, but you do not have the TV series, the TV drama Music regards very cow, but the movie in the Thunder that, after the competition, the superiority has been lowered. However, if we do a high-definition feature, there may be only 100,000 users, or even tens of thousands of users, but almost 70% or 80% of users do not go. Opponents of the weapon is too gorgeous, you like a peacock as gorgeous to open a screen, the user came, closed the screen they go. And we are a little help you pour a cup of water, to help you make a cup of tea, to help you light a cigarette, nothing good, but you will slowly find that the proportion of users to leave very high. We've been doing a lot of things over the last two years, like the progress we made three years ago.

For example, opponents have a film recommended, but basically with the same as the abolition of the number of clicks, and our algorithm is very complex, the algorithm to enter the threshold of seven or eight kinds, there are a variety of crossover algorithm, and this can produce a lot of user stickiness. We've done a lot of things like this, and we've been asking for at least one months, and some opponents are going to have a press conference, and we've never taken it seriously.

We do not have Baidu that dad, not so much money from it there diversion volume, then we get quality. We have a word, any field without optimization before, there are 30% of the benefits of rising space, this is the principle of our products. For example, do the home page big picture, if we seriously to think how to do, 30% of ascension space must have.

And the opponents get more financing than I, raise more people than me, the product update version is less than me, is the focus of attention on financing. Therefore, "use into the abolition of" This sentence is too damn right, if I do not get one-tenth but more financing, maybe I do not good, and even death will be miserable.

"The tide is the trap."

The trend that everyone can see is a trap for most people because only one person can live. Most of the video practitioners have seen the video too simple, thinking is to burn money to buy the copyright, to find Dad to flow. Maybe the trend is right, but there is only one winner, just like one day you go to a business that is to raise money, the one who gets the money wins, and everyone else dies.

Every video business is very powerful, every enterprise can operate, in fact, every enterprise is following the trend of running. And really can win in fact only three: Youku by financing, listing refinancing win, Tencent Video and Archie. Sohu Video followed run is useless, it has no father and traffic, if not to sell the Sogou, there is no money.

The video came up in 2006, but most of the video companies were lost, leaving only Youku alive. Youku is one of the most disruptive companies in the company. It often stood up to say a few words, and then went away, everyone felt right, and then followed him to run, but in the end everyone was on the, and its attempt to divide the industry pattern.

Youku's first slogan is "The Quick is the King", "quick" what does that mean, simply, everyone follows him and burns the money to a CDN service provider, but it has spent the most money on this, and it's no use doing it for a year. The second time is "No 100 million yuan you do not come in", is that you spend at least 100 million yuan a year, this is it just melted the slogan of the capital shout, I finally went to finance, there are slow reaction, such as pplive, many years later also to melt a lot of money. The third slogan is "The advent of the wireless era," and I agree with that, but what is the point. The fourth time, that is, recently, it shouted "multiple screen in one" slogan, you do not understand, right? But these slogans have become the strategy of each company.

As the boss, the rules that Youku is trying to establish are all right, but it was a little bit of a--not at that moment, like the year of 2009 in the video, the 2010, the timing was not that much of a relationship, and the video companies had other things to do. And then the result of running is that you must finally but it.

So you will find that following this trend, you will eventually fall behind. In addition to that Youku, Tencent and love love odd art three seemingly worry-free companies, other companies are in what kind of ecology? Most people are trying to sell, PPS sold, popular has been a know-it-all holding, PPLive want to sell, Thunderbolt also want to sell their online video business.

"Storm video must not be sold as a cow."

Storm audio and video has been profitable for three consecutive years, now waiting for the state to release the brakes on the gem listing. I am not unable to sell, but the premise of selling is that after the sale of the storm audio and video can be better. I do not want the storm audio and video sold after the cow, is used to suck milk and blood, this is my premise. The storm gave me something, I had to make it good, and if I sucked it, I couldn't do it. If only the flow of storm audio and video to you, like Youku and potatoes, I would never consider, if sold, you can do more than I do, that can sell.

I and 360 and other companies have also talked about mergers and acquisitions, but because I have this premise, so they do not feel that can really buy the storm audio and video, think you want to run their own business, just want to get investment, they do not feel that the assets of how precious, this mentality is very strange.

This is not about controlling and speaking, and every founder of China has the absolute right to say it, because your founder wants to take the money. If you want to give up, want to leave, or want to commit suicide, then you certainly do not have the right to speak; If you still want to keep control of the company, no one will stop you. Of course, I have heard of the board of directors to kill the CEO, but I think this behavior on the board of the cost and risk too much, because the founder in the company disorderly seven or eight slot behavior, had to kill you.

My final conclusion is that every person who starts a business first is to live, to be profitable, not to rely on others. Second, do the things that are sure, do what you can control, and do it well. Although we can not say that we have succeeded, but in today's Internet video field, as long as the user size, you have a future.

(Intern Wu Yu Male, Chen Yufeng is also helpful to this article.) )