Absrtact: A few days ago, many international luxury brands through the domestic business platform to open up the Chinese market, in order to obtain more luxury brands and domestic platform for the cooperation of the form and effect, billion power network line walk Show Network senior Vice President Xianqing, understand the Ferragamo and other brands and
Recently, many international luxury brands through the domestic business platform to open up the Chinese market, in order to obtain more luxury brands and domestic platform for the cooperation of the form and effect, billion power network line to go to show Network senior Vice President Xianqing, understand the Ferragamo and other brands and walk Show Network cooperation.
Xianqing to billion power network revealed that Ferragamo and walk Show Network cooperation, is the first international top brands authorized China's E-commerce platform precedent. In October 2012, Ferragamo announced a partnership with catwalk to open an online official authorized store in the catwalk network. After that, the catwalk buyer team two times a year to the Milan show in Italy and Florence headquarters directly to book the next year's new products. 2014 Ferragamo Spring and summer new products as early as the end of last December has been online.
In addition, Ferragamo and catwalk network cooperation content has "nationwide market development, VIP User Services, logistics warehousing and 24-hour lightning shipments," and so on, the current sales continue to grow steadily.
Xianqing also said that although the show network to sell Ferragamo price and physical store synchronization, but, the brand has given the show network to retain some specific style longer period discount concessions, more than the normal period of two season discount season. In addition, the catwalk network in addition to the quarterly new products to maintain with the European synchronization in addition to the season, the style of the brand will be retracted, only to retain some classic section.
The company has expanded from more than 30 cities with shops to more than 200 cities since it cooperated with the catwalk network.
It is understood that, in addition to Ferragamo, high-end rare leather brand Lana MARKS, Italy light luxury brand Fabi, the United States well-known fashion brand fossil, online jewelry originator brand Blue Nile, French boutique brand S.t.dupont and so on with the show network has cooperation. May 8 Hugo Boss will be on the catwalk online.
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