Ferrero exaggerated ads that hazelnut cocoa sauce is healthy food was sentenced to compensation

Source: Internet
Author: User
Keywords Cocoa exaggerated sentenced to compensation health food
Tags advertising class consumer consumer class consumers high high-quality installed
BHG Supermarket in the sale of cocoa sauce (Photo source: Legal evening) advertising exaggerated Ferrero lost $300 million claiming that the hazelnut cocoa sauce is the most fat food in the history of the capital supermarkets have sold the head of the world's fourth largest chocolate manufacturers Italian Ferrero,  Because the advertisement is too can blow to trigger two consumer class lawsuit, was sentenced in the US to compensate consumer more than 3 million dollars.  According to the New York Daily News, Ferrero said in television commercials that it is a healthy product to benefit from hazelnut cocoa sauce and praised its "use of high-quality raw materials such as hazelnut, skim milk, cocoa" as the perfect way to start a new day.  However, consumers do not think so, reported that only a careful look at the product's label will find that this is not the case.  The lawsuit points out that a more beneficial advertisement boasts a healthy breakfast, those cute kids don't know if they're eating more than just a few scoops of 200 calories, 11 grams of fat (3.5 grams of saturated fat) and 21 grams of sugar, which is definitely "the fattest food ever". reported that in the period from January 1, 2008 to February 3, 2012, the purchase of a more beneficial U.S. consumers can join the class action, filed a claim for compensation.  At present, Ferrero has agreed to adjust its marketing strategy, to modify the more benefits of the label, update the site, such as marketing advertising.  Right away to visit can be more beneficial cocoa sauce Beijing has sold this morning, the reporter in the new light World BHG Supermarket found this product, in BHG supermarkets, 200g installed price of 25.7 yuan, 350g installed price of 45.8 yuan, 750g installed price of 70 yuan.  Reporter noted that the three kinds of specifications can be more beneficial products, ingredients on the table in addition to white sugar, vegetable oil and low-fat cocoa powder, and other ingredients, but also special hint of allergy caused by the system contains hazelnut, milk and soybeans.  In addition, the reporter in Taobao and other shopping websites also found the product, of which 350g installed products within one months sold 662 bottles. Chinese label did not play "health card" In addition, the reporter in Ferrero Chinese official online found that can be more beneficial hazel fruit cocoa sauce is still using the previous text.  The introduction said, can stimulate and satisfy the world's taste, benefiting from the benefits of a unique formula, carefully selected, quality pure raw materials.  Ferrero, head of China headquarters, said the company is communicating with the relevant departments at Headquarters, and will respond as soon as possible. According to the reporter understands, at present can benefit in the domestic has not done the television advertisement, the Chinese label is comparatively simple, mainly is the product ingredient.  Relevant officials said that the U.S. lawsuit mainly involved in the "health" and "nutrition balance" of these two points, the Chinese label does not mention, but to emphasize its delicious, ingredients and so on. Related news Ferrero has been exposed to maggots December 28, 2011, according to the Shanghai People's radio, "990 listeners hotline," a Shanghai consumer said that he purchased Ferrero Chocolate is still in the shelf life, but in the course of eating live worms climb out. After examination, the remainingHave a similar situation in every chocolate.  Coincidentally, Chengdu also has a consumer in the shelf life of eating "maggots" Ferrero Chocolate.  At the time, Ferrero's Shanghai headquarters staff responded that the main reason was the improper storage of consumers. Wen/journalist Yin Xiaolin Yang Yi intern Xu Chenxiang
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