Ferris wheel: Based on the real location game

In 2010, the 28-year-old Chantaine and France Telecom's three colleagues, co-founded the "Ferris Wheel", a combination of real location and real estate elements of the game.　　CEO Chantaine wants to build a gaming-themed mobile social platform and summarize their development strategy with a "multi-redundancy" model: A Ferris wheel community that develops N games around the community and sticks to users.　　And their ultimate goal is to do a mobile social platform for the theme of the game.　　Why do you want to do this business? In the 2010, Chantaine, who had just finished his MBA, faced a career choice: continue to be a foreign company or start a business. After graduating from college, she was in France Telecom as project manager, Product Manager, has been working for more than four years, is responsible for the basic mobile Internet projects, has slowly become interested in this field.　　Chantaine, a science in sociology and economics, has always been interested in social networking, and four years in France Telecom has unearthed her interest in this direction.　　Where is the innovation point? At the end of 2010, the Ferris wheel released its first game Ferris wheel. After they had a beta release in October, they accepted the Sequoia investment.　　By the beginning of 2012, the game had nearly 3 million registered users. The Ferris wheel is a community game that combines with the Ferris wheel community and is slightly different from the social game on the social platform.　　It combines real location and real estate elements, allowing players to interact socially through games. "Our whole idea is to do a social platform for the theme of the game, and the Ferris wheel provides a variety of community functions and interactive mechanisms, such as a one-to-many broadcast system, instant chat, personal space, and so on."　　Chantaine said they would soon be releasing a second product, a tower defense theme game. From each of the independent game app can directly to the Ferris wheel community, the Ferris wheel designed a variety of mechanisms, allowing users to play the game can be directly returned to the community for discussion and other social activities. Chantaine said that the first purpose of the Ferris wheel or let everyone play the game, because the first demand for mobile phones is entertainment, and to create a bearing the function of making friends platform, will make the game more viscous. Ferris Wheel of the game focused on the age of 18 to 25 years old, the single feature of the crowd is obvious, through the game naturally formed a kind of dating atmosphere. Although Chantaine has no intention of making it a pure stranger to make friends community, but many people in the inside, there is such ancillary needs, the platform can help users in the game at the same time to precipitate some friends relationship.　　When the game is tired of playing, there will be a certain stickiness, the next game launched, you can carry out a new cycle, you can complete the cross between the game to promote the accumulation of users.　　What is the profit model? 2012, Chantaine to try to charge.　　But at home, traditional mobile phone social games have not been successful in the case of operating charges. According to statistics, the Ferris wheel Community 18 to 25 years old players accounted for 70%, 25 to 30 years old accounted for around 15%, of which female users accounted for 58%. Chantaine explained: Because the Ferris wheel is ais to entertain and make friends demand for the first, the second demand of the game, so the user is mainly in this age segment. "18-Year-old to 25-year-old people, should also be Tencent's users, Tencent's VIP and a variety of members, they will play Tencent game to buy Q coins and so on, is Tencent to cultivate users, or pay a lot of habits." In fact, this batch of users and Hunan TV (micro-bo) audience is a group, as well as secondary, vocational, secondary, high school, although there is still a part of the iphone as a high-end mobile phone up, but have the ability to spend and good pay habits.　　"Chantaine ready to try."　　Who is the potential competitor? LBS community Game is already in foreign countries, the United States is a mytown based on the real location of the city management game. 2010, domestic do this kind of game has 16fun, Magic City, etc., and Tencent is trying, 2011 launched the "QQ City" online is not ideal, so replaced by "QQ Dream City." Ferris wheel do community platform, cut is a friend relationship, and this is Tencent's site.