Festive splash elements

Abstract: Every festive season, when you open the QQ browser and found any different? QQ browser has quietly sent out the festival's care, showing in front of you is simple and warm picture of the holiday splash screen. She is a browser and user emotional communication window, too

Every festive day, when you open the QQ browser and found any different? QQ browser has quietly sent out the holiday care, presented in front of you is the simple and warm picture - holiday splash. She is a browser and user emotional communication window, but also pass the bridge of holiday wishes. In different festivals to convey different humane care, change the different manifestations, whether it is for you to bring a second quietly moving, or pure smile, we all want the splash screen to give the user a Good mood, a warm time.

Festive splash elements

Brand logo + slogan Slogan + splash pattern

Here, holiday splash screen in two ways:

1, to the side of the phone screen for the long side of the non-full square screen splash, the rest by color to fill, save space, highlighting the representative things, the expression is simple and clear;

The second: the longest side of the screen for the long side of the square full-screen splash screen, full-screen visual effects more distinct, more appealing color and atmosphere.

Understand the festival culture background, pay attention to emotional resonance

Festivals and culture is a historical precipitation, is a nation or nation in the long history of the formation of national culture, customs and habits. We should not only pay attention to festival culture, but also pay more attention to the user's understanding of holiday culture. The same growth experience, the same background, the same view and understanding of the festival, from the user's perspective, that users want to say, to create the user's story, so that users are infected, and the user's emotional resonance.

Understand the user base

Different ages have different understandings of culture and different feelings. What kinds of people are users of our browser?

The figure above, the browser user base is a very young group, the key words are summarized as follows:

Storyline and festive atmosphere

The storyline is the soul of the support picture, of course, can attract the attention of fun, but we still have to create a reasonable story according to the festive atmosphere: April Fool 's Day can be witty vivid and interesting; Valentine' Ching Ming Festival should be solemn and full of memories. Rich festive atmosphere will be closer and the user's distance, this time need to pay attention to the holiday season and the screen corresponds to the season, it is more likely to resonate.

The impression of Ching Ming Festival has probably been frozen in the "clear-cut rainy season, pedestrians on the road wanting to break away from the soul", take a look at online pictures, Ching Ming Festival is the same style of ink to show the "shepherd child Yao Zhi Heng Fa Chuen" for our young user base , What kind of atmosphere and circumstances can impress users?

It is precisely this Qingming Festival, just a long grass Yingying, spring chill, spring fly, such a poetic season, we create the atmosphere is also biased towards such a line of literature and art, so the key word is spring rain, miss, sad.

The atmosphere of the rain has been set, and the story is still defined as "the thoughts of the rain." In the rainy road, the old stone road was washed by the rain. The rain seems to pass distant thoughts.

First of all, we draw out the scene of the imagination, or outline the general outline of the scene in the form of simplified sketch.

Then dizzy a touch of lilac color, then fill the screen of the protagonist: the same girl cloves, lush spring ... ...

The final result is as follows:

Hot summer sun, the picture freeze in the college entrance examination countdown nervous atmosphere. Sunshine, blackboards, textbooks, empty classrooms, pull you back into that memory.

Do you still remember the mood of receiving gifts during the Christmas season? It was snowing, but the heart was warm.

Start with representative things and refine the colors from the theme

If you want a clear theme, the best way is to list the key elements directly, refining the key elements of color:

Visual style of design performance splash screen tips

First, use a simplified sketch to express

Using simplified sketches to express basic storyline, the design philosophy is simple and clear, and more efficient; before using the visual style, use simplified sketches to portray the storyline for selection. Simplify the sketch can be carried out on paper, but also copy directly to the photo image, as long as a slight outline, demeanor can.

2. With a simple method to simulate different genres of visual style

Inspired by the works of art masters and simulated the visual style of different genres, this not only enhances the quality of art, but also allows us to feel the art of footsteps following the footsteps of history and make the work more enjoyable.

The picture below shows the surrealistic representative Juan Miro's "Hariqin's Carnival": simple and simplified form, light and bright colors, innocence, weird, with a sense of humor, simplified and come to abstract form.

Also worth learning is the history of many masters:

Such as the founder of Cubism Picasso, the object of the division and reorganization, to express the true feelings; follow the feeling romantic painter John Constable; simplify things, emphasize the personality of Matisse, to imitate these famous works, More step by step closer to the classic secret.

Now, let's model the "harmony in the red" of the Fauvism painter Matisse, noting that the mock style is characterized by simplifying the object and emphasizing the individuality of the color, the original text is as follows:

Specific steps are as follows:

Holiday splash the direction of development

Splash screen should not only be used as a unilateral transmission of information to users, but also need to get the user's feedback, and user interaction, in order to achieve deeper communication with the user, increasing the user's emotional dependence on the product.