Fierce competition in the hand tour, the MO

Since the end of August, the rumor has been carried out by the MO and long travel cooperation of the "Mo Mo Dance Troupe" game in childbirth for 3 months after the last appearance in the near future. Its landing App store soared to the top of the free game list in just a few hours, and the second in the free Total list. However, large-scale users in a short period of time, resulting in "Mo Mo Dance Troupe" Server instability, the game operators to take the initiative to "Mo Mo Dance Regiment" under the app Store. Yesterday, "Mo Mo Dance Regiment" reopened, and quickly leaped to free game list second and free total table second, after Tencent hand Tour "every day rook."

Three months ago, micro-letter only 400 million users, now to 600 million; three months ago, micro-letter only "aircraft war", "Every day Lianmong" and "Every day love to eliminate" three games, now has 8 games, and "Cool every day" monthly income has broken billion. Mo mo three months ago only 50 million users, now has broken through 80 million, in the bitter and other "Mo Mo Dance Regiment" on line, the MO introduced a mild game "Mo mo Bubble Rabbit", and during this period micro-letter also first introduced the dance group of the same game "Rhythm Master", and access to nearly billion game players. Mobile Internet market with each passing day, three months of time change is too big, if the Mo Dance group can be earlier on the line, perhaps today's situation will be different.

The micro-letter user base basically covers all netizens, so micro-letter each game can get a lot of game players, and the user group of Mo Mo more concentrated in the young user group, the 19~32岁 of the Mo mo of the user accounted for 82%, which shows that there is a more suitable for the game of the kind. The first game of the Mo mo Bubble Rabbit in one months accumulated 4 million active users, just for leisure time for fun games, for any user to pass the boring debris time, this kind of light game's profitability is not too strong, players are more willing to play for the class of money.

"Rhythm Master" released in 2012, landed more than 10 months in the App Store, Dau has been less than 1 million, landing micro-letter and mobile phone QQ game platform One months later, dau over 16 million. Tencent has confirmed the game in the face of the power of social intercourse, the MO just follow to do can have the revenue, moreover before long before the MO said has achieved break-even, perhaps the dance troupe this game can bring profits to the mo.

Jin Dance Group is a set of music, social, form in one of the Voice dance class heavy game, very suitable for the user group of the mo. Mo in the dance troupe on the basis of the special features of the Mo. such as through the LBS function to find people around, hiring others to dance with, can also be hired by others, be hired to get hearts, hiring others to send out hearts. Other friends ranking, the same city rankings, the world ranking of this kind of stimulating players pay the list is certainly indispensable.

Compared to the "Mo Mo Bubble Rabbit", "Mo Mo Dance Troupe" is Mo Mo's mobile phone game Taurus products, this social networking, nurturance, social games pay more points, games props, people's clothing, social interaction and other game design, so that the opportunity to become a lot of cash. Female users like to play this kind of music dance games, and a lot of male users will be able to chat with women to play this game, the MO grasp the female players, male players are also followed.

When micro-letter hit the aircraft hit, many onlookers look forward to the occasion line tank war, but this kind of chewing bread made out of the small game although the production is simple, but the ability to become very limited, in addition to the user can test the social game market reaction is not much use. Because the game is too simple, stickiness is insufficient, the profit way is difficult to innovate, the market value is extremely limited. So the street did not according to the legend of what tank war, and choose to go straight to the main line to find a can bring real profits of the dance troupe, but the dance group from the seal to the online is really twists.

In the coming out of the Mo and long Travel transport seal test "dance troupe" news soon, Tencent quickly followed the same game "Rhythm Master", and by a large number of game players pro-Lai. The original single player networking game Rhythm Master is a popular combination of micro-credit social functions, which is the magic of social networking. Mo Mo Dance Group is the same play, and the Mo and micro-letter user overlap is very high, Jin dance troupe and rhythm Master belong to similar products, there is no doubt that both sides have formed a competitive relationship.

From the user group characteristics and characteristics of the game, Jin Dance group of Women more games, the design of the game to make the game more viscous, but this also led to the entry threshold of the game will be on line with the length of time and improve, not as popular as the Rhythm master. Although the rhythm Master is not sticky enough, but the threshold of the game can be entered at any time, and the micro-letter large user size enough to support the survival of the Rhythm master.

In other words, although the Mo Dance troupe and micro-credit Rhythm master have competition, but the two play is still very different, Mo Mo user Group more narrow so need more focus, and micro-letter basically covered all mobile IM users, also need not go to what the user needs and worry, any game is not lack of specific users.

Micro-letter of the user base is there, there is no need to worry about the revenue capacity, compared to the stranger to the camp to pay some thoughts. Yantan November at the beginning of the data is a registered user 80 million, DAU1300 million, MAU3500 million, from this data to see the active users of the MO is not bad, this for the Mo Dance Group provides a user base.

Jin Dance troupe and Rhythm Master in the game characteristics of the difference is the opportunity, the MO need to tightly grasp, not a few days after the line of a micro-letter on the line of a "every day", that can directly rob the users of the mo. Tencent has the base of the QQ dazzle dance, launched the "Every day to dazzle dance" is only a matter of time.

Long-awaited start out of the Mo dance troupe, now just look very beautiful, really can bring to the street for the benefit of the return to see a period of time after the market reaction. Mo for this game devoted too much effort and hope,. Jin Dance group and the combination of the MO is very high, the Mo and long tour of the cooperation is quite favored by the industry, in addition, the dance group can be in the MO on the glow of the second spring is the focus of the game industry.

Wen/Wang Liyang